by Alvin J. Silk - Publications - Faculty & Research

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

how are they likely to shape the future for media competitors, advertisers, and their agencies? HBS professor Alvin Silk has long studied such issues, and his latest findings, presented in a new working... View Details

Keywords: by Peter K. Jacobs; Advertising

June 2008
Case

Kidney Matchmakers

By: Brian J. Hall and Nicole Bennett

In this case we look at the design and development of an unconventional market, where neither money nor traditional "goods" are exchanged. Kidney exchange is an idea pioneered by HBS professor and market designer Alvin Roth and a small group of innovative doctors. This... View Details

Keywords: Moral Sensibility; Disruptive Innovation; Market Design; Market Transactions; Value Creation; Health Industry

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16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

execute such campaigns? According to HBS professor Alvin J. Silk and MIT professor Ernst R. Berndt, "The long-run cost function for firms in the global advertising and... View Details

Keywords: by Working Knowledge editors

01 Jun 1996
News

Reinventing Marketing

own activities many functions that were formerly the province of marketing," says Professor Alvin J. Silk, unit cochair. "Marketing is indeed experiencing a watershed," adds Silk's colleague and the unit's... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

05 Aug 2008
First Look

First Look: August 5, 2008

Authors:Sharon Horsky, Steven C. Michael, and Alvin J. Silk Abstract The common perception appears to be that vertical integration of advertising services is more the exception... View Details

Keywords: Martha Lagace

27 Feb 2007
First Look

First Look: February 27, 2007

2007) Abstract This article explores the barriers and facilitators experienced by ethnic minority medical students in achieving personal and professional success. Cyclical Wages in a Search-and-Bargaining Model with Large Firms... View Details

Keywords: Martha Lagace

13 Jan 2015
First Look

First Look: January 13

colleges by limiting the number of possible applications. Download working paper: http://www.nber.org/papers/w20774 Does Front-Loading Taxation Increase Savings? Evidence from Roth 401(k) Introductions By: Beshears, John, James View Details

Keywords: Sean Silverthorne

18 May 2010
First Look

First Look: May 18

Economists: A Market Design Perspective Authors:Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried Publication:Journal of Economic Perspectives... View Details

Keywords: Martha Lagace

08 May 2007
First Look

First Look: May 8, 2007

Working PapersStrategy-proofness versus Efficiency in Matching with Indifferences: Redesigning the NYC High School Match Authors:Atila Abdulkadiroglu, Parag A. Pathak, and Alvin E. Roth Abstract The design of the New York City (NYC)... View Details

Keywords: Martha Lagace

23 Feb 2011
First Look

First Look: Feb. 23

PublicationsEngineers and the State in Modern China Author:William C. Kirby Publication:In Prospects for the Professions in China, edited by William P. Alford, William C. Kirby, and Kenneth Winston, 283-314. Routledge Studies in Civil... View Details

Keywords: Sean Silverthorne

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

May 2017 American Economic Review: Papers and Proceedings Immigration and the Rise of American Ingenuity By: Akcigit, Ufuk, John Grigsby, and Tom Nicholas Abstract—We build on the analysis in Akcigit, Grigsby, and Nicholas (2017) by using... View Details

Keywords: Sean Silverthorne

September 1995 (Revised December 1997)
Case

Philip Morris: Marlboro Friday (A)

By: Alvin J. Silk and Bruce Isaacson

On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major... View Details

Keywords: Competition; Price; Marketing Strategy; Market Participation; Brands and Branding; Consumer Products Industry; United States

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20 Nov 2012
First Look

First Look: November 20

PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk... View Details

Keywords: Sean Silverthorne

2012
Article

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

By: Alvin J. Silk

What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details

Keywords: Advertising Agency; Competitors; Marketing Services Industry; Structural Changes; Agency-client Relationships; Hybrid Conflict Policies; Safeguards; Advertising; Advertising Industry; Europe; Latin America; North and Central America

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2012
Working Paper

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

By: Alvin J. Silk

What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details

Keywords: Advertising; Service Delivery; Competition; Conflict of Interests; Policy; Practice; Advertising Industry; United States

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2008
Working Paper

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

By: Alvin J. Silk and Charles King III

This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available... View Details

Keywords: Advertising; Mergers and Acquisitions; Revenue; Analytics and Data Science; Surveys; Marketing; Measurement and Metrics; Rank and Position; Competition; Advertising Industry; Service Industry; United States

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March 1996 (Revised October 1997)
Case

Dewar's (B): Preliminary Results of the Repositioning Campaign

By: Alvin J. Silk and Lisa Klein Pearo

Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995. View Details

Keywords: Product Positioning; Marketing Strategy; Advertising Campaigns; Food and Beverage Industry

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HBS - The year in Review

Hamilton, External Relations, retired Elizabeth Karpati, MBA Program Office, retired Peter J. Martel, Human Resources, retired Jane McCormick, MBA Admissions, retired Dolores D. Mullin, Audio Visual Services, retired View Details

Web

Campaign Leadership Committee - Alumni

Jesse Rogers MBA 1984 James F. Rothenberg MBA 1970** Henry B. Schacht MBA 1962 Alvin J. Silk Lee J. Styslinger III MBA 1988 Ranjan Tandon MBA... View Details

June 2018
Case

American Airlines' Value Pricing (Abridged)

By: Alvin J. Silk and Sunil Gupta

This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details