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  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

2007) Abstract This article explores the barriers and facilitators experienced by ethnic minority medical students in achieving personal and professional success. Cyclical Wages in a Search-and-Bargaining Model with Large Firms... View Details
Keywords: Martha Lagace
  • 20 Mar 2005
  • Research & Ideas

Lessons of Successful Entrepreneurs

Successful businessmen told a roomful of students that ultimately, the world outside the classroom will be their best teacher in entrepreneurship. "If you are taking an entrepreneurship class, you want to be a venture capitalist," said Andrew View Details
Keywords: by Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

how are they likely to shape the future for media competitors, advertisers, and their agencies? HBS professor Alvin Silk has long studied such issues, and his latest findings, presented in a new working... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 06 Feb 2014
  • Research & Ideas

The Art of American Advertising

capita income fueled commercial expansion and the emergence of the American consumer market, spurring on manufacturers and businesses to produce a fantastic variety of printed materials to advertise their products." In addition to Shapiro, HBS faculty who acted as... View Details
Keywords: by Carmen Nobel; Advertising
  • 13 Jan 2015
  • First Look

First Look: January 13

colleges by limiting the number of possible applications. Download working paper: http://www.nber.org/papers/w20774 Does Front-Loading Taxation Increase Savings? Evidence from Roth 401(k) Introductions By: Beshears, John, James View Details
Keywords: Sean Silverthorne
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

execute such campaigns? According to HBS professor Alvin J. Silk and MIT professor Ernst R. Berndt, "The long-run cost function for firms in the global advertising and... View Details
Keywords: by Working Knowledge editors
  • 01 Jun 1996
  • News

Reinventing Marketing

own activities many functions that were formerly the province of marketing," says Professor Alvin J. Silk, unit cochair. "Marketing is indeed experiencing a watershed," adds Silk's colleague and the unit's... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 18 May 2010
  • First Look

First Look: May 18

Economists: A Market Design Perspective Authors:Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried Publication:Journal of Economic Perspectives... View Details
Keywords: Martha Lagace
  • 23 Feb 2011
  • First Look

First Look: Feb. 23

  PublicationsEngineers and the State in Modern China Author:William C. Kirby Publication:In Prospects for the Professions in China, edited by William P. Alford, William C. Kirby, and Kenneth Winston, 283-314. Routledge Studies in Civil... View Details
Keywords: Sean Silverthorne
  • 08 May 2007
  • First Look

First Look: May 8, 2007

  Working PapersStrategy-proofness versus Efficiency in Matching with Indifferences: Redesigning the NYC High School Match Authors:Atila Abdulkadiroglu, Parag A. Pathak, and Alvin E. Roth Abstract The design of the New York City (NYC)... View Details
Keywords: Martha Lagace
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

May 2017 American Economic Review: Papers and Proceedings Immigration and the Rise of American Ingenuity By: Akcigit, Ufuk, John Grigsby, and Tom Nicholas Abstract—We build on the analysis in Akcigit, Grigsby, and Nicholas (2017) by using... View Details
Keywords: Sean Silverthorne
  • September 1995 (Revised December 1997)
  • Case

Philip Morris: Marlboro Friday (A)

By: Alvin J. Silk and Bruce Isaacson
On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major... View Details
Keywords: Competition; Price; Marketing Strategy; Market Participation; Brands and Branding; Consumer Products Industry; United States
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  • 20 Nov 2012
  • First Look

First Look: November 20

  PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk... View Details
Keywords: Sean Silverthorne
  • 2012
  • Working Paper

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details
Keywords: Advertising; Service Delivery; Competition; Conflict of Interests; Policy; Practice; Advertising Industry; United States
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  • 2012
  • Article

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details
Keywords: Advertising Agency; Competitors; Marketing Services Industry; Structural Changes; Agency-client Relationships; Hybrid Conflict Policies; Safeguards; Advertising; Advertising Industry; Europe; Latin America; North and Central America
Related
  • Web

Named Fellowship Funds - Alumni

deserving MBA students who are social entrepreneurs, have a background in social enterprise, are from Latin America, or are from underrepresented groups at HBS. B Herbert J. Bachelor (MBA 1968) Fellowship The Herbert View Details
  • March 1996 (Revised October 1997)
  • Case

Dewar's (B): Preliminary Results of the Repositioning Campaign

By: Alvin J. Silk and Lisa Klein Pearo
Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995. View Details
Keywords: Product Positioning; Marketing Strategy; Advertising Campaigns; Food and Beverage Industry
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  • 2008
  • Working Paper

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

By: Alvin J. Silk and Charles King III

This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available... View Details

Keywords: Advertising; Mergers and Acquisitions; Revenue; Analytics and Data Science; Surveys; Marketing; Measurement and Metrics; Rank and Position; Competition; Advertising Industry; Service Industry; United States
Related
  • Web

HBS - The year in Review

Hamilton, External Relations, retired Elizabeth Karpati, MBA Program Office, retired Peter J. Martel, Human Resources, retired Jane McCormick, MBA Admissions, retired Dolores D. Mullin, Audio Visual Services, retired View Details
  • Web

Campaign Leadership Committee - Alumni

Jesse Rogers MBA 1984 James F. Rothenberg MBA 1970** Henry B. Schacht MBA 1962 Alvin J. Silk Lee J. Styslinger III MBA 1988 Ranjan Tandon MBA... View Details