by Alan D. MacCormack, John Rusnak - Publications - Faculty & Research

25 Jun 2013
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First Look: June 25

Network Methods to Map Product Architecture By: Baldwin, Carliss Y., Alan MacCormack, and John Rusnak Abstract—In this paper, we describe an... View Details

Keywords: Anna Secino

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Business History - Faculty & Research

Purchase Related Fuller, Joseph B., Alan D. MacCormack, Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza, and Zeke Gillman. "Doing Business in Buenos Aires, Argentina."... View Details

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to Break Down Hiring (and Funding) Barriers Re: Paul A. Gompers 08 Nov 2024 How Private Investors Can Help Solve Africa's Climate Crisis Re: John D. Macomber 15 Oct 2024 What Sequoia Capital Can Teach... View Details

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Technology & Operations Management Awards & Honors - Faculty & Research

Himabindu Lakkaraju : Named as one of the Top Innovators to Watch by Vanity Fair in 2019. Alan D. MacCormack : Runner-up for the 2019 Christer Karlsson Best Paper Award at the... View Details

2010
Working Paper

The Architecture of Complex Systems: Do Core-periphery Structures Dominate?

By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak

Any complex technological system can be decomposed into a number of subsystems and associated components, some of which are core to system function while others are only peripheral. The dynamics of how such "core-periphery" structures evolve and become embedded in a... View Details

Keywords: Innovation and Management; Product Design; Practice; Core Relationships; Software; Information Technology Industry

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Technology & Innovation - Faculty & Research

Nicholas Josh Lerner Michael L. Tushman William R. Kerr Alan D. MacCormack Elie Ofek See All Seminars & Conferences Apr 17 17 Apr 2025 Technology & Operations Management (TOM) Seminar Maria De-Arteaga,... View Details

March 2024 (Revised February 2025)
Case

Doing Business in Buenos Aires, Argentina

By: Joseph B. Fuller, Alan D. MacCormack, Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza and Zeke Gillman

This case examines the challenges and opportunities of doing business in Argentina. It highlights Argentina's economic and political transformation in the decades leading up to 2024. The case gives an overview of some of the main obstacles faced by businesses operating... View Details

Keywords: Business History; Business and Government Relations; Corporate Strategy; Transformation; Economy; Air Transportation; Air Transportation Industry; Transportation Industry; Argentina; Latin America; Buenos Aires

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July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details

Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States

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2007
Working Paper

The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry

By: Alan MacCormack, John Rusnak and Carliss Y. Baldwin

Much academic work asserts a relationship between the design of a complex system and the manner in which this system evolves over time. In particular, designs which are modular in nature are argued to be more "evolvable," in that these designs facilitate making... View Details

Keywords: Product Design; Adaptation; Software; Information Technology Industry

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01 Dec 2000
News

Faculty News

pioneering African-American business leader. (More on the Fitzhugh chair will appear in an upcoming issue of the Bulletin.) Alan D. MacCormack, an expert in product development... View Details

Keywords: H. Naylor Fitzhugh (MBA '33); Business Schools & Computer & Management Training; Educational Services

22 May 2012
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First Look: May 22

Carliss Baldwin, and John Rusnak Publication:In Design Structure Matrix Methods and Applications, edited by S.D. Eppinger and T.R. Browning. The MIT Press, forthcoming Abstract... View Details

Keywords: Sean Silverthorne

2014
Working Paper

Hidden Structure: Using Network Methods to Map System Architecture

By: Carliss Baldwin, Alan MacCormack and John Rusnak

In this paper, we describe an operational methodology for characterising the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details

Keywords: Complexity; Applications and Software; Product Design

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21 May 2013
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First Look: May 21

requirements. Download working paper: http://www.nber.org/papers/w19018 Hidden Structure: Using Network Methods to Map System Architecture By:Baldwin, Carliss Y., Alan MacCormack, and View Details

Keywords: Sean Silverthorne

18 Feb 2015
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First Look: February 18

System Architecture By: Baldwin, Carliss Y., Alan MacCormack, and John Rusnak Abstract—In this paper, we describe an operational methodology for... View Details

Keywords: Sean Silverthorne

October 2014
Article

Hidden Structure: Using Network Methods to Map System Architecture

By: Carliss Y. Baldwin, Alan MacCormack and John Rusnak

In this paper, we describe an operational methodology for characterizing the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details

Keywords: Architecture; Modularity; Dominant Designs; Complexity; Product Design; Software

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2012
Chapter

Evaluating the Impact of the Mozilla Software Redesign Effort

By: Alan MacCormack, Carliss Baldwin and John Rusnak

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18 Mar 2008
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First Look: March 18, 2008

Download the paper: http://www.hbs.edu/research/pdf/08-084.pdf Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis Authors:Alan D. MacCormack, View Details

Keywords: Martha Lagace