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  • All HBS Web  (602)
    • News  (98)
    • Research  (441)
    • Multimedia  (5)
  • Faculty Publications  (402)

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  • All HBS Web  (602)
    • News  (98)
    • Research  (441)
    • Multimedia  (5)
  • Faculty Publications  (402)
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  • April 1996 (Revised June 2000)
  • Case

Boston Beer Company, Inc., The

Capital markets may have overcapitalized the craft brewing industry during a flurry of new IPOs. In the context of this "hot" IPO market each individual company's valuation may seem reasonable. However, after careful analysis of each company's financial statement and... View Details
Keywords: Initial Public Offering; Analysis; Valuation; Industry Growth; Food and Beverage Industry; Boston
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Hutton, Amy P., and Christopher Charron. "Boston Beer Company, Inc., The." Harvard Business School Case 196-138, April 1996. (Revised June 2000.)
  • February 2017 (Revised May 2022)
  • Case

The De Beers Group: Exploring the Diamond Reselling Opportunity

By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details
Keywords: Diamonds; Go-to-market Strategy; Secondary Market; Willingness To Pay; Pilot Program; Strategy Development; Strategy Execution; Scope; Marketing; Advertising; Branding; Customer Value; Pawn Shops; Jewelry; Supply And Demand; Corporate Strategy; Business Strategy; Vertical Integration; Advertising Campaigns; Value Creation; Retail Industry; Consumer Products Industry; Advertising Industry; Mining Industry; United States; United Kingdom; Africa; Botswana; South Africa; Namibia
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Esty, Benjamin C., Daniel P. Gross, and Lauren G. Pickle. "The De Beers Group: Exploring the Diamond Reselling Opportunity." Harvard Business School Case 717-430, February 2017. (Revised May 2022.)
  • August 2018 (Revised August 2018)
  • Case

The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds

By: Benjamin C. Esty
In May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s motivations: was it a “huge gamble”... View Details
Keywords: Diamonds; Differentiation; New Business; Strategy Development; Strategy Execution; Scope; Adjacency; Core; Commoditization; New Product Launch; Mining; Retail; Corporate Strategy; Business Strategy; Disruption; Value Creation; Product Launch; Segmentation; Expansion; Competitive Advantage; United States; United Kingdom
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Esty, Benjamin C. "The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds." Harvard Business School Case 719-408, August 2018. (Revised August 2018.)
  • December 2001 (Revised April 2003)
  • Case

De Beers Consolidated Mines Ltd. (B)

Supplements the (A) case. View Details
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Ghemawat, Pankaj. "De Beers Consolidated Mines Ltd. (B)." Harvard Business School Case 702-434, December 2001. (Revised April 2003.)
  • 20 Dec 2022
  • Op-Ed

Employee Feedback: The Key to Retention During the Great Resignation

lead more democratically? It can make all the difference between employees who feel they have to defend themselves from management and employees who feel that they and their leaders are on the same team. Michael Beer is the Cahners-Rabb... View Details
Keywords: by Michael Beer
  • 1988
  • Case

Case: Asahi Beer (Case on Asahi Beer)

By: Hirotaka Takeuchi
Keywords: Food and Beverage Industry
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Takeuchi, Hirotaka. "Case: Asahi Beer (Case on Asahi Beer)." 1988.
  • November 1987
  • Background Note

Note on Advertising Effectiveness in the Beer Industry

By: Malcolm S. Salter
Keywords: Advertising Campaigns; Performance Effectiveness; Food and Beverage Industry
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Salter, Malcolm S. "Note on Advertising Effectiveness in the Beer Industry." Harvard Business School Background Note 382-096, November 1987.
  • February 2023
  • Teaching Note

Athletic Brewing Company: Crafting the U.S Non-Alcoholic Beer Category

By: Ayelet Israeli and Anne V. Wilson
Teaching Note for HBS Case No. 523-021. View Details
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Israeli, Ayelet, and Anne V. Wilson. "Athletic Brewing Company: Crafting the U.S Non-Alcoholic Beer Category." Harvard Business School Teaching Note 523-088, February 2023.
  • October 1996
  • Supplement

Charlotte Beers at Ogilvy & Mather Worldwide, Video

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Ibarra, Herminia M., and Nicole Sackley. "Charlotte Beers at Ogilvy & Mather Worldwide, Video." Harvard Business School Video Supplement 497-501, October 1996.
  • January 1995 (Revised September 2011)
  • Supplement

Charlotte Beers at Ogilvy & Mather Worldwide (B)

Updates CEO Beers' progress two years after her initiation of a massive organizational change effort. Designed as an in-class handout. View Details
Keywords: Organizational Change and Adaptation; Advertising Industry; Public Relations Industry
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Ibarra, Herminia M., and Nicole Sackley. "Charlotte Beers at Ogilvy & Mather Worldwide (B)." Harvard Business School Supplement 495-032, January 1995. (Revised September 2011.)
  • August 2022
  • Case

Boston Beer Company: Sustaining a Culture for Innovation and Growth

By: Gary P. Pisano
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Pisano, Gary P. "Boston Beer Company: Sustaining a Culture for Innovation and Growth." Harvard Business School Case 623-015, August 2022.
  • March 2020
  • Teaching Note

Forbidden City: Launching a Craft Beer in China (Brief Case)

By: Christopher A. Bartlett and Carole Carlson
Teaching Note for HBS No. 920-559. View Details
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Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China (Brief Case)." Harvard Business School Teaching Note 920-560, March 2020.
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (E): Considering Additional Capacity

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Beer; Beer Market; Premium Beer; Manufacturing; Production; Production Capacity; Capacity; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Investment; Financing and Loans; Manufacturing Industry; Food and Beverage Industry
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (E): Considering Additional Capacity." Harvard Business School Supplement 720-394, September 2019. (Revised May 2020.)
  • 09 Feb 2004
  • Research & Ideas

Got a New Strategy? Now Make it Happen

Despite widespread rhetoric about the need for organizational agility, an astonishing number of businesses stay stuck in neutral when they need to implement a new strategy. Consider the situation that Lynne Camp faced in July 2000. Camp, the vice president and general... View Details
Keywords: by Michael Beer & Russell A. Eisenstat
  • 19 Oct 2021
  • Cold Call Podcast

Should Global Beer Company Molson Coors Dive into the Cannabis Beverages Business?

Keywords: Re: Derek C. M. van Bever
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (D): Transforming the Core Business

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
  • 16 Apr 2001
  • Research & Ideas

Breaking the Code of Change

Two dramatically different approaches to organizational change are being employed in the world today, according to our observations, research, and experience. We call these Theory E and Theory O of change. Like all managerial action, these approaches are guided by very... View Details
Keywords: by Michael Beer & Nitin Nohria
  • September 2023 (Revised January 2024)
  • Case

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud
In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev... View Details
Keywords: Beer; Forecasting; COVID-19; Decision; Forecasting and Prediction; Analytics and Data Science; Crisis Management; Decisions; Financing and Loans; Investment Return; Resource Allocation; Distribution; Production; Business Processes; Strategic Planning; Health Pandemics; Digital Transformation; Markets; Food and Beverage Industry; Belgium; Europe; Latin America; North and Central America
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Egan, Mark, C. Fritz Foley, Esel Cekin, and Emilie Billaud. "AB InBev: Brewing Up Forecasts during COVID-19." Harvard Business School Case 224-020, September 2023. (Revised January 2024.)
  • 14 Dec 2021
  • Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

performance. Michael Beer is the Cahners-Rabb Professor of Business Administration, Emeritus, at Harvard Business School. [Image: Unsplash/Andrej Lišakov] Related reading from the Working Knowledge Archives Cheese Moving: Effecting Change... View Details
Keywords: by Michael Beer
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (F): Future Growth Plans

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details
Keywords: Keroche; Alcohol; Aloholic Beverages; Beer; Production Capacity; Growth; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (F): Future Growth Plans." Harvard Business School Supplement 720-395, September 2019. (Revised May 2020.)
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