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- News (30)
- Research (45)
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- October 2013 (Revised February 2019)
- Teaching Note
Red Hen Baking Company
By: Richard Ruback, Royce Yudkoff and Lisa Paige
The case explores the decision to expand in a small business setting. In 2007, the Red Hen Baking Company (RHB) was deciding whether to move from its cramped and inefficient Duxbury, Vermont facility to a new facility in nearby Middlesex, Vermont. It had been in... View Details
- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
scouring craft fairs across the country to identify the best vendors at each, and pitching them on opening up an online store on the site. “They first brought their customers, and then they brought other artisans who followed the... View Details
- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
suppliers to curate subscription boxes of artisanal food sold online. Why employees don’t want to return Barriers to rebuilding restaurant staffing begin with ensuring the safety of restaurant workers, including the need to take into... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
target market and they don’t care if they alienate others.” “The challenge is to find the nugget of insight from this huge amount of data” Not every brand can get away with political messaging, however. John says a friend who sells View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
curse of success. "As brands grow and become successful, they are often marked by the negative stigma associated with size and power, which elicits anticorporate sentiment from consumers. As Starbucks grew out of its humble roots in the View Details
Keywords: by Martha Lagace
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Godiva's Koen. That preference has spread to other goods, including artisanal chocolate. Introducing Godiva's G Collection, a premium line of chocolates designed by pastry chef Norman Love, was a way to enter that space. In the end,... View Details
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
like this.” Concentrate on the best profit opportunities. Small-business owners must identify their most valuable products and services and eliminate everything else. If a restaurant’s tried-and-true burger has a stronger gross profit margin than its View Details
- 24 Apr 2007
- First Look
First Look: April 24, 2007
traditional handicraft artisans in rural India. Established in 1960 as an exporter of home furnishings, Fabindia has grown as a consumer-facing retailer of apparel, home furnishings, organic food, and body care products, and has plans to... View Details
Keywords: Sean Silverthorne
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
Voluntary Sustainability Standards for Artisanal and Small-scale Gold Mining and the United Nations Sustainable Development Goals By: Sippl, Kristin Abstract—While much is known about transnational climate governance, less is known about... View Details
Keywords: Dina Gerdeman
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
will likely launch competing programs and producer participation might be low but will likely skew South. This paper presents a case study of Southern responses to Northern certification of artisanal and small-scale gold mining (ASGM),... View Details
Keywords: Dina Gerdeman
- 06 May 2002
- Research & Ideas
Profits for Nonprofits: Earning Your Own Way
clients, most of whom had low skill and education levels. Marketing at first was fairly simple, said artisan baker David Ekstrom, a panelist at the session who joined the bakery a year ago as full-time manager. "They got the word out... View Details
Keywords: by Martha Lagace
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
Reselling Opportunity” (HBS no. 717-430). Purchase this case:https://hbsp.harvard.edu/product/719408-PDF-ENG Harvard Business School Case 719-437 The De Beers Group: Launching GemFair for Artisanal Diamonds In April 2018, the De Beers... View Details
Keywords: Dina Gerdeman
- 20 Jul 2015
- Research & Ideas
Globalization Hasn’t Killed the Manufacturing Cluster
shoemakers in Italy among other industries to understand why manufacturing clusters still survive. ©iStock.com/panpipe The two shoe clusters studied are physically only 50 kilometers apart, but worlds apart in their success. The sports shoe cluster in Montebelluna... View Details
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
know the experience of daily shopping, the social structure of the marketplace and the corner store, the personal interaction with artisans and shopkeepers. Consumers today are increasingly insulated from the context of production. How... View Details
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
something into mechanisms within that machine that allow the process to become routine and repeatable. Let’s use an example. Many of us have seen glassblowers who manipulate a glowing hot lump of molten glass and shape it into a bottle or some other shape. That View Details
- 05 Jun 2007
- First Look
First Look: June 5, 2007
stake in a number of portfolio companies at Fair Market Value. As they conside whether to exercise their option to purchase Bain Capital's stake in Artisan Entertainment, the company has an extremely successful launch of "The Blair... View Details
Keywords: Martha Lagace
- 07 Nov 2011
- Research & Ideas
The Forgotten Book that Helped Shape the Modern Economy
this all the way from lowly London artisans to intellectual luminaries like John Locke. Abroad he became influential because he revealed the economic principles driving England's success. Cary was theoretically innovative in justifying... View Details
Keywords: by Sean Silverthorne
- 02 Mar 2010
- First Look
First Look: March 2
contemporary apparel and home furnishings that STFC then helps to market and sell around the world. Organized as a producers' cooperative, STFC is owned by its artisan members. STFC is thinking of changing to for-profit status because it... View Details
Keywords: Martha Lagace
- 19 Jun 2007
- First Look
First Look: June 19, 2007
products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details
Keywords: Martha Lagace