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  • September 1985
  • Background Note

Overview of Artificial Intelligence Technology

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    The Impact of Artificial Intelligence on Innovation

    Artificial intelligence promises to greatly increase the efficiency of the economy. But it may have an even larger impact on the economy by serving as a new general-purpose “method of invention” that can reshape the nature of the... View Details

    • 02–03 Dec 2022
    • HBS Alumni Events

    D^3 Catalyst: No Code Machine Learning and Artificial Intelligence

    Do you want to delve into Machine Learning and Artificial Intelligence, but you feel overwhelmed and intimidated? Do you want to leverage the power of Machine Learning and Artificial Intelligence without writing any code? Do you want to leverage Machine Learning and... View Details
    • October 2021 (Revised December 2021)
    • Case

    Customer-Centric Design with Artificial Intelligence: Commonwealth Bank

    By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo
    As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details
    Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia
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    • February 2024
    • Teaching Note

    GROW: Using Artificial Intelligence to Screen Human Intelligence

    By: Ethan Bernstein
    Teaching Note for HBS Case No. 418-020. View Details
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    • 02 Jan 2019
    • What Do You Think?

    SUMMING UP: Do We Need an Artificial Intelligence Czar?

    iStock How Should We Organize AI Oversight? There is little question about the growing importance of artificial intelligence (AI) and the need for some kind of oversight. But the debate seems to center... View Details
    Keywords: by James Heskett; Technology
    • 21 Mar 2018
    • Research & Ideas

    Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity

    iStock Thinking about the fast-approaching era of artificial intelligence, employers rejoice in the increases to productivity such tools could bring, while workers are more likely to calculate the time left before R2-D2 takes over their... View Details
    Keywords: by Michael Blanding; Technology; Information
    • 01 Aug 2023
    • News

    Can Artificial Intelligence Be Racist?

    • 25 Feb 2020
    • News

    How Artificial Intelligence is Changing Business

    Karim Lakhani and Marco Iansiti (photos by Susan Young; Getty Images) Karim Lakhani and Marco Iansiti (photos by Susan Young; Getty Images) Artificial intelligence is driving the latest seismic shift in the... View Details
    Keywords: Susan Young
    • August 2018 (Revised October 2020)
    • Case

    Tailor Brands: Artificial Intelligence-Driven Branding

    By: Jill Avery
    Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
    Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
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    • 10 Feb 2025
    • Video

    AI Governance: Navigating the complex landscape of artificial intelligence

      Policy versus Practice: Conceptions of Artificial Intelligence

      The recent growth of concern around issues such as social biases implicit in algorithms, economic impacts of artificial intelligence (AI), or potential existential threats posed... View Details

      • July 1988 (Revised May 1995)
      • Case

      Du Pont's Artificial Intelligence Implementation Strategy

      Describes Du Pont's attempt to follow a "small is beautiful" type approach toward implementing expert systems technology. Intended to illustrate that there is no "one right way" to implement expert systems and that the small systems approach can be a viable strategy... View Details
      Keywords: Technology Adoption; Business Strategy
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      • September 2020
      • Article

      Creativity, Artificial Intelligence, and a World of Surprises

      By: Teresa M. Amabile
      In recent years, progress has been made toward AI Creativity, which I define as the production of highly novel, yet appropriate, ideas, problem solutions, or other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation... View Details
      Keywords: Artificial Intelligence; AI Creativity; Computer Science; Organizational Behavior; Psychology; Creativity; Technological Innovation; AI and Machine Learning
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      • 21 Mar 2018
      • News

      Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity

      • July 1988 (Revised March 1992)
      • Background Note

      Making Sense of the Artificial Intelligence Marketplace

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      • 13 Jul 2017
      • News

      What Artificial Intelligence Reveals About Urban Change

      • August 2018
      • Teaching Note

      Vodafone: Managing Advanced Technologies and Artificial Intelligence

      By: William R. Kerr and James Palano
      Teaching Note for HBS No. 318-109. View Details
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        Innovation and Design in the Age of Artificial Intelligence

        At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of innovation is what scholars and practitioners refer to as “design.” Decisions in innovation processes have so far been... View Details

        • 25 Mar 2020
        • Podcast

        Data-centric business: Inside the artificial intelligence factory

        Artificial intelligence seems to have repealed the laws of business physics, allowing “digital native” companies to grow at the stroke of a key and cross traditional market boundaries unimpeded. In their new book, Competing in the Age of AI: Strategy and Leadership... View Details