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January 2004 (Revised October 2006)
Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong

Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details

Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry

October 2005 (Revised September 2006)
Case

Museum of Fine Arts Boston

By: V. Kasturi Rangan and Marie Bell

One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions,... View Details

Keywords: Product Marketing; Growth Management; Innovation Leadership; Capital; Financing and Loans; Service Operations; Consumer Behavior

07 May 2012
Research & Ideas

The Art of Haggling

slice of the pie." The art of negotiation lies in simultaneously creating and claiming value, says Wheeler, who likens it to "riding two different horses at the same time." On the one hand, if we don't explore mutual... View Details

Keywords: by Katie Johnston

12 May 2015
Research & Ideas

How Crowds and Experts Kickstart the Arts

Philosophers have talked by turns about both the "wisdom" and "madness" of crowds. But when it comes to assessing and funding the arts, just how wise are crowds—and how does their wisdom compare to that of art experts? HBS Associate... View Details

Keywords: Entertainment & Recreation

August 2022
Course Overview Note

Arts and Cultural Entrepreneurship

By: Rohit Deshpandé

Keywords: Cultural Entrepreneurship; Arts; Fine Arts Industry; Fine Arts Industry

August 2002 (Revised August 2003)
Case

Electronic Arts Introduces The Sims Online

By: Youngme E. Moon

Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details

Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry

February 2018 (Revised October 2019)
Technical Note

The Art and Science of Brand Valuation

Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details

May 1993
Case

Nasus School of Art

By: Regina E. Herzlinger

Keywords: Fine Arts Industry; Fine Arts Industry

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September 1979 (Revised July 1993)
Background Note

Liberal Art of Accounting

By: William J. Bruns Jr. and Julie H. Hertenstein

Keywords: Accounting

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17 Nov 2008
Research & Ideas

Decoding the Artful Sidestep

We heard question-dodging in the U.S. presidential debates not long ago. And everyone hears it in normal political discourse, in business meetings, and in typical daily life—but are people really listening? Sometimes, it seems, individuals who are asked a difficult... View Details

Keywords: by Martha Lagace

October 2011 (Revised September 2014)
Case

Paddle8: Painting a New Picture of the Art Market

By: Mukti Khaire

The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with... View Details

Keywords: Arts; Business Plan; Business Startups; Corporate Entrepreneurship; Internet and the Web; Trade; Fine Arts Industry; New York (city, NY)

September 2004 (Revised February 2006)
Case

Fernwood Art Investments: Leading in an Imperfect Marketplace

By: Boris Groysberg, Joel Podolny and Timothy Keller

As Bruce Taub, founder of Fernwood, strolled past some of New York City's finest galleries, he pondered the unique challenges that Fernwood faced. Where others had seen the inefficiency of imperfect markets, Taub saw an opportunity to revolutionize the very nature of... View Details

Keywords: Arts; Investment; Strategic Planning; Problems and Challenges; Opportunities; New York (city, NY)

spring 2011
Article

Art and Expatriates in Liberia

By: Louis T. Wells

Keywords: Arts; Demography; Liberia

March 2010 (Revised August 2010)
Case

Creative Capital: Sustaining the Arts

By: G. Felda Hardymon and Ann Leamon

Creative Capital provides grants to individual artists using a venture capital model—the money comes with guidance and governance. Artists receive money as milestones are reached and also receive guidance on managing their lives and business to increase their... View Details

Keywords: Arts; Business Model; Entrepreneurship; Venture Capital; Growth and Development Strategy; Nonprofit Organizations; Financial Services Industry

2005
Book

A Portrait of the Visual Arts: Meeting the Challenges of a New Era

By: Kevin F. McCarthy, Elizabeth A. Ondaatje, Arthur C. Brooks and András Szántó

Providing information about developments in the visual arts world, this book provides an analysis of the sector, describing the characteristics of visual arts consumers, artists, finances, and organization. View Details

Keywords: Visual Arts; Arts; Policy; United States

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06 Feb 2014
Research & Ideas

The Art of American Advertising

Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era, when marketers still had to depend on printed materials to capture consumer attention. The Art of American... View Details

Keywords: by Carmen Nobel; Advertising

May 1993
Teaching Note

Nasus School of Art TN

By: Regina E. Herzlinger

Keywords: Education; Education Industry

August 1991
Article

The Art of Business Negotiation

By: James K. Sebenius

Keywords: Negotiation

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Winter 2014
Article

The Art of Strategic Renewal

By: Andy Binns, J. Bruce Harreld, Charles A. O'Reilly and Michael L. Tushman

In recent years, we have seen well-established companies such as Kodak, Blockbuster, Nokia, and BlackBerry pushed to the brink by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization.... View Details

Keywords: Organizational Change and Adaptation

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September 1985 (Revised July 1986)
Background Note

The Art of Action Planning

Describes two different approaches to the process of action planning and implementation. Offers specific advice for action planning and for learning how to action plan. View Details

Keywords: Planning

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