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- Faculty Publications (37)
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- All HBS Web (151)
- Faculty Publications (37)
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- January 2023
- Article
Calculators for Women: When Identity-Based Appeals Backfire
By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John
From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically... View Details
Keywords: Categorization Threat; Stereotypes; Identity; Labels; Gender; Perception; Consumer Behavior
Kim, Tami, Kate Barasz, Michael I. Norton, and Leslie K. John. "Calculators for Women: When Identity-Based Appeals Backfire." Special Issue on Racism and Discrimination in the Marketplace edited by Samantha N. N. Cross and Stephanie Dellande. Journal of the Association for Consumer Research 8, no. 1 (January 2023): 72–82.
- 2008
- Chapter
Knowledge Work, Craft Work, and Calling
Social critics have often complained that industrial revolution management transfers control of a job away from workers, encourages human exploitation in pursuit of cost minimization, and alienates workers from their labor. But the arrangements of work that have been... View Details
Keywords: Organizational Change and Adaptation; Working Conditions; Production; Knowledge Use and Leverage; Management Practices and Processes; Employees
Austin, Robert D., and Lee Devin. "Knowledge Work, Craft Work, and Calling." In Global Neighbors: Christian Faith and Moral Obligation in Today's Economy, edited by Douglas A. Hicks and Mark Valeri. Grand Rapids, MI: Wm. B. Eerdmans, 2008.
- January 2025
- Case
Reimagining the Employee Experience at the LEGO Group
By: Amy Edmondson, Mark Mortensen and Elisabeth Powell
In 2024, the LEGO Group faced a decision about the future of LEGO’s Benefits Experience Strategy and the “Best of Both” remote/hybrid work policy. With over 28,500 employees spanning global hubs, retail stores, and manufacturing plants, LEGO leaders had to consider... View Details
Keywords: Leadership; Employee Relationship Management; Values and Beliefs; Organizational Culture; Alignment; Compensation and Benefits; Europe
Edmondson, Amy, Mark Mortensen, and Elisabeth Powell. "Reimagining the Employee Experience at the LEGO Group." Harvard Business School Case 625-088, January 2025.
- 2016
- Chapter
Luxury Branding Research: New Perspectives and Future Priorities
By: Anat Keinan, Sandrine Crener and Silvia Bellezza
Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details
Keinan, Anat, Sandrine Crener, and Silvia Bellezza. "Luxury Branding Research: New Perspectives and Future Priorities." Chap. 2 in Online Luxury Retailing: Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions, 16–33. Philadelphia: Wharton School, Baker Retailing Center, 2016.
- May 2012 (Revised October 2012)
- Supplement
H-Soft (B-2): Vikram Sharma
By: Ramana Nanda
Siddharth Kapoor, the Founder and CEO of H-Soft Mumbai, reflected on his meetings as he walked out of VC Ventures' offices in Mumbai. After a few months of intensely pitching his startup to several different investors, he finally had a term sheet in hand. Despite this... View Details
Keywords: Entrepreneurial Finance; Venture Capital Term Sheet; India; Entrepreneurship; Business Startups; Venture Capital; Investment; Contracts; Partners and Partnerships; India
Nanda, Ramana. "H-Soft (B-2): Vikram Sharma." Harvard Business School Supplement 812-170, May 2012. (Revised October 2012.)
- February 2008 (Revised March 2008)
- Teaching Note
LinkedIn (TN) (A) and (B)
By: Mikolaj Jan Piskorski
In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details
Keywords: Business Startups; Social and Collaborative Networks; Internet and the Web; Financing and Loans; Revenue; Design; Service Operations
Piskorski, Mikolaj Jan. "LinkedIn (TN) (A) and (B)." Harvard Business School Teaching Note 708-406, March 2008. (Revised from original February 2008 version.)
- July 2024 (Revised January 2025)
- Case
Dynamic Pricing at Wendy's: Where's the Beef?
By: Elie Ofek, Alicia Dadlani and Martha Hostetter
In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details
Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry
Ofek, Elie, Alicia Dadlani, and Martha Hostetter. "Dynamic Pricing at Wendy's: Where's the Beef?" Harvard Business School Case 525-010, July 2024. (Revised January 2025.)
- October 2023
- Article
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
- Article
Fighting Bias on the Front Lines
By: Alexandra C. Feldberg and Tami Kim
Most companies aim for exceptional customer service, but too few are attentive to the subtle discrimination by frontline employees that can alienate customers, lead to lawsuits, or even cause lasting brand damage by going viral.
This article presents research... View Details
This article presents research... View Details
Keywords: Customer Service; Customer Focus and Relationships; Service Delivery; Diversity; Prejudice and Bias; Organizational Change and Adaptation
Feldberg, Alexandra C., and Tami Kim. "Fighting Bias on the Front Lines." Harvard Business Review 99, no. 6 (November–December 2021): 90–98.
- May 2012 (Revised October 2012)
- Case
H-Soft Mumbai
By: Ramana Nanda
Siddharth Kapoor, the Founder and CEO of H-Soft Mumbai reflected on his meeting as he walked out of VC Ventures' offices in Mumbai. After a few months of intensely pitching his startup to several different investors, he finally had a term sheet in hand. Despite this... View Details
Keywords: Entrepreneurial Finance; Venture Capital Term Sheet; India; Business Startups; Investment; Venture Capital; Contracts; Partners and Partnerships; Entrepreneurship; Negotiation Offer; Decision Making
Nanda, Ramana. "H-Soft Mumbai." Harvard Business School Case 812-168, May 2012. (Revised October 2012.)
- May 2012 (Revised October 2012)
- Supplement
H-Soft (B-1): Siddharth Kapoor
By: Ramana Nanda
Siddharth Kapoor, the Founder and CEO of H-Soft Mumbai, reflected on his meetings as he walked out of VC Ventures' offices in Mumbai. After a few months of intensely pitching his startup to several different investors, he finally had a term sheet in hand. Despite this... View Details
Keywords: Entrepreneurial Finance; Venture Capital Term Sheet; India; Entrepreneurship; Business Startups; Venture Capital; Investment; Contracts; Partners and Partnerships; India
Nanda, Ramana. "H-Soft (B-1): Siddharth Kapoor." Harvard Business School Supplement 812-169, May 2012. (Revised October 2012.)
- September 2019 (Revised June 2020)
- Case
2U: Higher Education Rewired
By: Yael Grushka-Cockayne and Karim R. Lakhani
In its 2019 Partner Symposium, 2U, an online program management provider (OPM), showcased its new vision: “Career. Curriculum. Continuum. A construct for lifelong learning in the 21st century.” 2U, founded in 2008 and went public in 2014, was looking to expand beyond... View Details
Keywords: Digital Innovation; Architectural Innovation; Make V. Buy; Learning; Higher Education; Internet and the Web; Innovation Strategy; Transformation; Digital Transformation
Grushka-Cockayne, Yael, and Karim R. Lakhani. "2U: Higher Education Rewired." Harvard Business School Case 620-044, September 2019. (Revised June 2020.)
- 10 Feb 2010
- Working Paper Summaries
Investing in Improvement: Strategy and Resource Allocation in Public School Districts
- February 2020 (Revised August 2020)
- Case
San Francisco Ballet: On 'Pointe' for the Future
By: Rohit Deshpandé and Nicole Tempest Keller
The SF Ballet was regarded as one of the top ballet companies in the world. It had an enviable earned revenue percentage of almost 50% and had an internationally recognized ballet school. However, by 2019 the Ballet faced a number of challenges. Ballet was a European... View Details
Keywords: Arts; Business and Stakeholder Relations; Demographics; Organizational Change and Adaptation; Strategic Planning; Social Enterprise; Cultural Entrepreneurship; United States; San Francisco
Deshpandé, Rohit, and Nicole Tempest Keller. "San Francisco Ballet: On 'Pointe' for the Future." Harvard Business School Case 520-054, February 2020. (Revised August 2020.)
- 24 Jan 2024
- Op-Ed
Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago
corporate executives from its engineering and product decisions and alienated its Seattle-based engineers. Leader turnover, ethical lapses, and buybacks After Condit resigned in 2003 following an ethics scandal, Boeing’s board convinced... View Details
- 01 Aug 2023
- What Do You Think?
As Leaders, Why Do We Continue to Reward A, While Hoping for B?
frequently cited Wells Fargo fiasco in which employees were incentivized to cheat (and alienate customers) in an effort to expand and deepen customer relationships, continue to plague business today. As leaders, why do we continue to... View Details
Keywords: by James Heskett
- 2015
- Case
Advanced Leadership Pathways: Paul Lee and Asian Americans Advancing Justice
By: Rosabeth Moss Kanter, Frank Jerome LaNasa and Ai-Ling Jamila Malone
Paul Lee and Asian Americans Advancing Justice
2013 AL Fellow, 2014 Senior AL Fellow
Two years after the formation of the Asian Americans Advancing Justice (AAAJ), a national affiliation of four independent Asian American civil rights groups, Paul Lee, who... View Details
Two years after the formation of the Asian Americans Advancing Justice (AAAJ), a national affiliation of four independent Asian American civil rights groups, Paul Lee, who... View Details
Keywords: Leadership Skills; Asian; Asian Americans; Asian Americans Advancing Justice; Civil Rights; Asian Law Caucus; Asian Pacific American Legal Center; Asian American Institute; Asian American Justice Center; Immigration Issues; Immigration Reform; Affirmative Action; Coalition; Asian American Activism; Japanese; Chinese; Korean; Indian; Pakistani; Hmong; Cambodian; Laotians; Filipino; Vietnamese; Pacific Islanders; Ethnic Group; Model Minority; Anti-asian Prejudice; Pan-asian; Discrimination; Immigrants; Immigration Acts; Alien Land Laws; Sei Fujii; Naturalize; Interracial; Immigration And Nationality Act Of 1965; Refugees; War; Warfare; Vincent Chin; Bigotry; Chinatown; Boston; Social Impact; Asian American Lawyers Association; National Asian Pacific Bar Association; Asian Community Development Corporation; Asian Task Force Against Domestic Violence; Southeast Asia; Mee Moua; Change Management; Demographics; Prejudice and Bias; Rights; Immigration; Leadership; Problems and Challenges; Society; North and Central America
Kanter, Rosabeth Moss, Frank Jerome LaNasa, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: Paul Lee and Asian Americans Advancing Justice." Harvard Business Publishing Case 316-040, 2015. (Harvard Advanced Leadership Initiative.)
- February 2025 (Revised April 2025)
- Case
Institutional Neutrality, Restraint or Convenience?
By: Clayton S. Rose, Nicole Zelazko and Alexis Lefort
In the fall of 2023 and winter of 2024, college campuses across the U.S. experienced protests and encampments in the aftermath of the October 7, 2023 terrorist attack on Israel by the Islamist militant group Hamas, and Israel’s subsequent invasion of Gaza. These... View Details
Keywords: Distribution; Cost vs Benefits; Ethics; Governance; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Adaptation; Disruption; Communication Strategy; Higher Education; United States
Rose, Clayton S., Nicole Zelazko, and Alexis Lefort. "Institutional Neutrality, Restraint or Convenience?" Harvard Business School Case 325-022, February 2025. (Revised April 2025.)
- 11 Aug 2022
- Research & Ideas
When Parents Tell Kids to ‘Work Hard,’ Do They Send the Wrong Message?
which is an idea that is consistent with some of her ongoing research with HBS doctoral student Elizabeth Johnson. Studying luck, ability, or effort—with aliens To test the effects of these messages, the researchers considered three... View Details
- 08 Apr 2010
- Working Paper Summaries
Multinational Strategies and Developing Countries in Historical Perspective
Keywords: by Geoffrey Jones