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Show Results For
- All HBS Web
(616)
- People (1)
- News (153)
- Research (405)
- Events (2)
- Multimedia (10)
- Faculty Publications (260)
- September 1975 (Revised June 1984)
- Case
Southwest Airlines (D)
After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed to a rapid growth in market share. Then, in February 1973, its major competitor halves all fares on Southwest's... View Details
Lovelock, Christopher H. "Southwest Airlines (D)." Harvard Business School Case 575-135, September 1975. (Revised June 1984.)
- November 2008
- Case
Malaysia Airlines (A)
In the first six weeks on the job, the new CEO of Malaysia Airlines (MAS) has developed an ambitious turnaround plan, including aggressive job cuts and route eliminations, but MAS's largest shareholder, Khazanah Nacional, the sovereign wealth fund, is tasked with... View Details
Keywords: Restructuring; Economic Growth; Investment Funds; Sovereign Finance; Organizational Change and Adaptation; Business and Government Relations; Business and Shareholder Relations; Air Transportation Industry; Malaysia
El-Hage, Nabil N., and Leslie Pierson. "Malaysia Airlines (A)." Harvard Business School Case 209-024, November 2008.
airline price advertising violations
Ever felt the "taxes" on air travel are unduly high? In other travel contexts (most notably, rental cars), genuine government-imposed taxes often approach or even exceed the amount payable to service providers. But when airlines quote fares, they sometimes include... View Details
- June 1991 (Revised September 1996)
- Case
Human Resource Management at American Airlines
American Airlines' strategy calls for continued growth, improvements in customer service, and cost reduction. This case examines the Human Resource Management system at American Airlines and its role in the airline's past and continued success. May be used with... View Details
Keywords: Air Transportation; Management Systems; Human Resources; Business Strategy; Air Transportation Industry; United States
Loveman, Gary W. "Human Resource Management at American Airlines." Harvard Business School Case 491-097, June 1991. (Revised September 1996.)
- September 2010 (Revised December 2011)
- Case
Southwest Airlines One ReportTM
By: Robert G. Eccles, Beiting Cheng and Susan Thyne
In 2009, Southwest Airlines produced its first integrated annual report, the Southwest Airlines One Report, combing financial and nonfinancial performance information. This case examines Southwest's environmental and corporate social responsibility (CSR) reports... View Details
Keywords: Environmental Accounting; Financial Reporting; Integrated Corporate Reporting; Innovation and Invention; Corporate Social Responsibility and Impact; Environmental Sustainability; Air Transportation Industry; United States
Eccles, Robert G., Beiting Cheng, and Susan Thyne. "Southwest Airlines One ReportTM." Harvard Business School Case 411-042, September 2010. (Revised December 2011.)
- March 2010
- Background Note
Airline Travel in the U.S.
By: Sunil Gupta and Kavita Shukla
How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details
Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States
Gupta, Sunil, and Kavita Shukla. "Airline Travel in the U.S." Harvard Business School Background Note 510-096, March 2010.
- April 2003 (Revised May 2003)
- Case
Valuation Ratios in the Airline Industry
By: Paul M. Healy, Krishna G. Palepu and Jonathan Barnett
Four firms in the airline industry illustrate the underlying differences in valuation multiples (price-earnings and price-to-book). View Details
Keywords: Valuation; Activity Based Costing and Management; Accounting Audits; Air Transportation Industry
Healy, Paul M., Krishna G. Palepu, and Jonathan Barnett. "Valuation Ratios in the Airline Industry." Harvard Business School Case 103-002, April 2003. (Revised May 2003.)
- March 2008 (Revised August 2023)
- Case
Vueling Airlines
By: Paul A. Gompers and Kristin A. Perry
Keywords: Air Transportation Industry
Gompers, Paul A., and Kristin A. Perry. "Vueling Airlines." Harvard Business School Case 808-077, March 2008. (Revised August 2023.)
- September 2001 (Revised August 2004)
- Case
Rapid Rewards at Southwest Airlines
By: Frances X. Frei and Corey B. Hajim
Southwest Airlines is well known as the low-fare airline that has achieved ongoing financial success in one of the most financially troubled industries in the United States. Told from the perspectives of two Southwest customers--a frequent flier and a more typical... View Details
Keywords: Customer Relationship Management; Air Transportation; Service Operations; Service Delivery; Air Transportation Industry
Frei, Frances X., and Corey B. Hajim. "Rapid Rewards at Southwest Airlines." Harvard Business School Case 602-065, September 2001. (Revised August 2004.)
- Research Summary
Airline Schedule Disruptions
Increasing congestion and frequent schedule disruptions throughout the National Air Transportation System, both at airports and en route, have led to significant flight and passenger delays. Professor Fearing's primary research focus is on measuring and reducing... View Details
- October 1986
- Supplement
Singapore Airlines (B)
Supplement the (A) case. This is a rewritten version of an earlier supplement by D.D. Wyckoff. View Details
Hart, Christopher. "Singapore Airlines (B)." Harvard Business School Supplement 687-023, October 1986.
- November 1984
- Supplement
American Airlines (B)
Keywords: Air Transportation Industry
Vietor, Richard H.K. "American Airlines (B)." Harvard Business School Supplement 385-183, November 1984.
- November 2016
- Supplement
United Airlines Operations
This video is a collection of clips that highlight aspects of United Airlines' operations View Details
Keywords: Service; Service Delivery; Service Management; Service Operations; Service Quality; Operating Systems; Operational Complexity; Operational Disruptions; Operational Effectiveness; Operational Efficiency; Air Transportation; Operations; Air Transportation Industry
Buell, Ryan W., Willy C. Shih, and Michael W. Toffel. "United Airlines Operations." Harvard Business School Multimedia/Video Supplement 617-704, November 2016.
- October 1986 (Revised March 1989)
- Case
Singapore Airlines (A)
New competition has led to doubts about Singapore Airlines' excellent reputation for in-flight services. The key to maintaining or improving service is the attitude and proficiency of the cabin crews. The company now discovers that there may be problems in this group.... View Details
Hart, Christopher. "Singapore Airlines (A)." Harvard Business School Case 687-022, October 1986. (Revised March 1989.)
- March 1984
- Case
United Airlines (Condensed)
Vitale, Michael R. "United Airlines (Condensed)." Harvard Business School Case 184-143, March 1984.
- November 1984
- Supplement
American Airlines (C)
Keywords: Air Transportation Industry
Vietor, Richard H.K. "American Airlines (C)." Harvard Business School Supplement 385-184, November 1984.
- October 1984 (Revised June 1986)
- Case
Continental Airlines (A)
Weinberg, Martha W. "Continental Airlines (A)." Harvard Business School Case 385-006, October 1984. (Revised June 1986.)
- August 2022
- Case
Air Wars: Deregulating the U.S. Airline Industry
By: Tom Nicholas and James Weber
In the early decades of the twentieth century, the U.S. government assisted in the development of an airline industry by subsidizing the delivery of mail and allowing mail carriers to also fly passengers. Because the government awarded mail routes to the lowest... View Details
Keywords: Government Regulation; Deregulation; Change Management; Economics; Entrepreneurship; Financial Management; Business History; Human Resources; Compensation and Benefits; Labor; Labor Unions; Leading Change; Leadership Style; Crisis Management; Industry Structures; Operations; Strategy; Adaptation; Competition; Air Transportation; Air Transportation Industry; United States
- Fast Answer
Airline industry: overviews & statistics
Where can I find overviews and statistics of the airline industry? EMIS - articles on airlines in emerging markets and global industry overviews/ market reports IBIS World publishes a... View Details
- January 2006 (Revised July 2016)
- Case
Gordon Bethune at Continental Airlines
By: Nitin Nohria, Anthony Mayo and Mark Benson
A $385 million loss for the final months of fiscal year 1994 signaled Continental might go bankrupt. Could new CEO Gordon Bethune turn Continental around? Continental was in dire straits because the deregulation of the commercial airline industry in 1978 ushered in a... View Details
Keywords: Transformation; Insolvency and Bankruptcy; Profit; Leading Change; Organizational Change and Adaptation; Performance Improvement; Labor and Management Relations; Air Transportation Industry
Nohria, Nitin, Anthony Mayo, and Mark Benson. "Gordon Bethune at Continental Airlines." Harvard Business School Case 406-073, January 2006. (Revised July 2016.)