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Show Results For
- All HBS Web
(611)
- People (1)
- News (153)
- Research (402)
- Events (2)
- Multimedia (10)
- Faculty Publications (257)
- November 1984 (Revised November 1987)
- Case
American Airlines (A)
Keywords: Air Transportation Industry
Vietor, Richard H.K. "American Airlines (A)." Harvard Business School Case 385-182, November 1984. (Revised November 1987.)
- September 2010 (Revised December 2011)
- Case
Southwest Airlines One ReportTM
By: Robert G. Eccles, Beiting Cheng and Susan Thyne
In 2009, Southwest Airlines produced its first integrated annual report, the Southwest Airlines One Report, combing financial and nonfinancial performance information. This case examines Southwest's environmental and corporate social responsibility (CSR) reports... View Details
Keywords: Environmental Accounting; Financial Reporting; Integrated Corporate Reporting; Innovation and Invention; Corporate Social Responsibility and Impact; Environmental Sustainability; Air Transportation Industry; United States
Eccles, Robert G., Beiting Cheng, and Susan Thyne. "Southwest Airlines One ReportTM." Harvard Business School Case 411-042, September 2010. (Revised December 2011.)
- March 2008 (Revised August 2023)
- Case
Vueling Airlines
By: Paul A. Gompers and Kristin A. Perry
Keywords: Air Transportation Industry
Gompers, Paul A., and Kristin A. Perry. "Vueling Airlines." Harvard Business School Case 808-077, March 2008. (Revised August 2023.)
- September 2001 (Revised August 2004)
- Case
Rapid Rewards at Southwest Airlines
By: Frances X. Frei and Corey B. Hajim
Southwest Airlines is well known as the low-fare airline that has achieved ongoing financial success in one of the most financially troubled industries in the United States. Told from the perspectives of two Southwest customers--a frequent flier and a more typical... View Details
Keywords: Customer Relationship Management; Air Transportation; Service Operations; Service Delivery; Air Transportation Industry
Frei, Frances X., and Corey B. Hajim. "Rapid Rewards at Southwest Airlines." Harvard Business School Case 602-065, September 2001. (Revised August 2004.)
- Research Summary
Airline Schedule Disruptions
Increasing congestion and frequent schedule disruptions throughout the National Air Transportation System, both at airports and en route, have led to significant flight and passenger delays. Professor Fearing's primary research focus is on measuring and reducing... View Details
- March 1980 (Revised November 1981)
- Case
Airline Deregulation--1976-77
Meyer, John R. "Airline Deregulation--1976-77." Harvard Business School Case 680-132, March 1980. (Revised November 1981.)
- August 1989 (Revised December 1997)
- Case
U.S. Airline Industry--1978-88 (B), The
Examines the airline industry's primary competitors (Texas Air, United, American, Delta, Northwest, TWA, USAir, and Pan Am) and traces their strategic moves in the areas of planes, people, routes, and marketing. Teaching/learning emphasis is on finding out who wins,... View Details
Ghemawat, Pankaj, and Nancy Donohue. "U.S. Airline Industry--1978-88 (B), The." Harvard Business School Case 390-026, August 1989. (Revised December 1997.)
- March 2010
- Background Note
Airline Travel in the U.S.
By: Sunil Gupta and Kavita Shukla
How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details
Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States
Gupta, Sunil, and Kavita Shukla. "Airline Travel in the U.S." Harvard Business School Background Note 510-096, March 2010.
- January 2006 (Revised July 2016)
- Case
Gordon Bethune at Continental Airlines
By: Nitin Nohria, Anthony Mayo and Mark Benson
A $385 million loss for the final months of fiscal year 1994 signaled Continental might go bankrupt. Could new CEO Gordon Bethune turn Continental around? Continental was in dire straits because the deregulation of the commercial airline industry in 1978 ushered in a... View Details
Keywords: Transformation; Insolvency and Bankruptcy; Profit; Leading Change; Organizational Change and Adaptation; Performance Improvement; Labor and Management Relations; Air Transportation Industry
Nohria, Nitin, Anthony Mayo, and Mark Benson. "Gordon Bethune at Continental Airlines." Harvard Business School Case 406-073, January 2006. (Revised July 2016.)
- June 1991 (Revised September 1996)
- Case
Human Resource Management at American Airlines
American Airlines' strategy calls for continued growth, improvements in customer service, and cost reduction. This case examines the Human Resource Management system at American Airlines and its role in the airline's past and continued success. May be used with... View Details
Keywords: Air Transportation; Management Systems; Human Resources; Business Strategy; Air Transportation Industry; United States
Loveman, Gary W. "Human Resource Management at American Airlines." Harvard Business School Case 491-097, June 1991. (Revised September 1996.)
- Research Summary
Cross-Boundary Coordination and Airline Performance
In the context of global airline alliances, this study explores how organizations engaged in partnerships for service delivery achieve coordination with each other. We will assess the impact of both cross-functional and cross-organizational coordination on the quality... View Details
- October 2007 (Revised July 2016)
- Teaching Note
Gordon Bethune at Continental Airlines
By: Anthony J. Mayo
A $385 million loss for the final months of fiscal year 1994 signaled Continental might go bankrupt. Could new CEO Gordon Bethune turn Continental around? Continental was in dire straits because the deregulation of the commercial airline industry in 1978 ushered in a... View Details
- January 2009 (Revised June 2009)
- Case
Distribution at American Airlines (A)
By: Benjamin Edelman
American Airlines sought to reduce the fees it pays to global distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who... View Details
Keywords: Price; Globalized Firms and Management; Governing Rules, Regulations, and Reforms; Distribution; Service Operations; Competition; Air Transportation Industry; Travel Industry
Edelman, Benjamin. "Distribution at American Airlines (A)." Harvard Business School Case 909-035, January 2009. (Revised June 2009.) (request a courtesy copy.)
- April 2003 (Revised May 2003)
- Case
Valuation Ratios in the Airline Industry
By: Paul M. Healy, Krishna G. Palepu and Jonathan Barnett
Four firms in the airline industry illustrate the underlying differences in valuation multiples (price-earnings and price-to-book). View Details
Keywords: Valuation; Activity Based Costing and Management; Accounting Audits; Air Transportation Industry
Healy, Paul M., Krishna G. Palepu, and Jonathan Barnett. "Valuation Ratios in the Airline Industry." Harvard Business School Case 103-002, April 2003. (Revised May 2003.)
- 04 Mar 2015
- News
Did the Airlines Actually Eliminate Fuel Surcharges?
- October 1984 (Revised June 1986)
- Case
Continental Airlines (B)
Weinberg, Martha W. "Continental Airlines (B)." Harvard Business School Case 385-007, October 1984. (Revised June 1986.)
- April 2012
- Case
People Express Airlines
By: Thomas R. Eisenmann and Lauren Barley
Recounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles People's aggressive strategy and its distinctive approach to human resource management, which emphasized job rotation and minimal... View Details
Keywords: Strategy; Air Transportation; Business Exit or Shutdown; Business Growth and Maturation; Organizational Structure; Entrepreneurship; Failure; Human Resources; Business Startups; Air Transportation Industry
Eisenmann, Thomas R., and Lauren Barley. "People Express Airlines." Harvard Business School Case 812-134, April 2012.
- November 2008
- Supplement
Malaysia Airlines (B)
El-Hage, Nabil N. "Malaysia Airlines (B)." Harvard Business School Supplement 209-081, November 2008.
- October 1987
- Case
Malaysian Airline System
By: James I. Cash Jr. and Arthur L. Gilbert
Cash, James I., Jr., and Arthur L. Gilbert. "Malaysian Airline System." Harvard Business School Case 188-032, October 1987.
- November 2000 (Revised March 2001)
- Case
Alaska Airlines and Flight 261 (A)
Weeks after the crash of Alaska Airlines Flight 261, 64 mechanics claim that they have been "pressured, threatened, and intimidated" into taking shortcuts. After briefly describing Alaska Airlines' history and CEO John Kelly, the case details how the airline responded... View Details
Keywords: Safety; Air Transportation; Crisis Management; Labor and Management Relations; Air Transportation Industry; Alaska
Watkins, Michael D., and Kim Slack. "Alaska Airlines and Flight 261 (A)." Harvard Business School Case 801-113, November 2000. (Revised March 2001.)