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      • April 1999
      • Case

      Steve Perlman and WebTV (B)

      By: James K. Sebenius and Ron Fortgang
      The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
      Keywords: Entrepreneurship; Business Startups; Agreements and Arrangements; Negotiation Process; Value Creation; Alliances; Technological Innovation; Business Exit or Shutdown; Television Entertainment; Media and Broadcasting Industry
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      Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (B)." Harvard Business School Case 899-271, April 1999.
      • January 1987
      • Article

      Posterior Implementability in a Two-person Decision Problem

      By: Jerry R. Green and Jean-Jacques Laffont
      When a decision rule is implemented using a Bayesian incentive compatible mechanism in which the messages are publicly observable, the players' information is augmented by their observation of each others' strategies. In this paper we study the set of Bayesian... View Details
      Keywords: Incentives; Commitment; Mechanism Design; Decision Making; Information
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      Green, Jerry R., and Jean-Jacques Laffont. "Posterior Implementability in a Two-person Decision Problem." Econometrica 55, no. 1 (January 1987): 69–94.
      • Research Summary

      3D Negotiaton

      By: James K. Sebenius

      In articles and books, often with David Lax, I have been developing a broad approach to effective negotiation that encompasses three "dimensions." In this "3D" approach, our first dimension — "tactics"-- is the most familiar territory. Tactics are the persuasive... View Details

      • 2018
      • Chapter

      Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals

      By: Juan Alcacer, John Cantwell and Michelle Gittelman
      As the value chain of the pharmaceutical industry disaggregates, upstream discovery is increasingly carried out by small research-specialized firms while downstream development, testing and marketing is conducted by global pharmaceutical firms. Licensing plays an... View Details
      Keywords: Geographic Location; Local Range; Rights; Research and Development; Biotechnology Industry; Pharmaceutical Industry
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      Alcacer, Juan, John Cantwell, and Michelle Gittelman. "Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals." In Location of Biopharmaceutical Activity, edited by Iain M. Cockburn and Matthew J. Slaughter. National Bureau of Economic Research, forthcoming.
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