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Show Results For
- All HBS Web
(176)
- People (1)
- News (64)
- Research (97)
- Multimedia (17)
- Faculty Publications (92)
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative... View Details
- 23 Jan 2019
- News
High CEO Churn, and the 401(k) Turns 40
- 02 Jan 2019
- News
New Year’s Crystal Ball Episode
- 04 Jun 2018
- Research & Ideas
Think of it as Professors in Cars Having Coffee
product portfolio. Maybe we are no longer going to produce assault weapons. Or maybe we will make a really interesting effort into producing smart weapons.” Unique ideas and insights are common on the podcast Harvard Business School After Hours. Each week, professor... View Details
- 24 Oct 2018
- News
Is Retail Dying? Plus, How Are Companies Spending their Tax Cuts?
- 14 Nov 2018
- News
Uber Prepares to Go Public, and China’s Social Credit System
- 23 Oct 2019
- News
Making Sense of the China-NBA Firestorm, and Debating the Wealth Tax
- 11 Dec 2019
- News
The Good and Bad of Modern Airports and the End of an Era at Google
- 16 Jan 2019
- News
Apple in China, and Payday Lending
- 06 Nov 2019
- News
Google Buys Fitbit, and Twitter Bans Political Ads
- 26 Feb 2020
- News
The Future of Movie Theaters, and Radical Salary Transparency
- 01 Dec 2014
- News
The art of the amateur online review
- 18 Dec 2019
- News
2019 Awards Episode!
- 17 Oct 2018
- News
Debating Minimum Wage, and Reflections on a Year of #MeToo
- 11 Dec 2015
- News
Sorry, but Your Favorite Company Can’t Be Your Friend
- 05 Jan 2020
- News
In a Burger World, Can Sweetgreen Scale Up?
- 2010
- Book
Different: Escaping the Competitive Herd
By: Youngme Moon
Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an... View Details
Keywords: Communication Intention and Meaning; Entrepreneurship; Innovation and Invention; Marketing; Creativity; Competition
Moon, Youngme. Different: Escaping the Competitive Herd. Crown, 2010.
- 30 Nov 2023
- Blog Post
College Students, Take a Sneak Peek at the HBS MBA
Dr. Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of strategy, branding innovation, and culture, with a particular... View Details