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  • 26 Apr 2021
  • Video

Barwani - youtube - captions

  • 08 Jun 2021
  • Video

Aga YouTube -Source (Open Captions)

  • 21 Mar 2022
  • Video

Aziz - YouTube March 2022

  • 04 Jan 2021
  • News

Building Trust at YouTube

Keywords: media; leadership; technology; strategy; partnerships; Arts, Entertainment
  • 09 Sep 2010
  • News

Getting Big In The YouTube Age

  • Video

Dr. Gold Video Clip for YouTube

  • October 2008 (Revised November 2009)
  • Case

Obama versus Clinton: The YouTube Primary

By: John A. Deighton and Leora Kornfeld
What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each... View Details
Keywords: Political Elections; Knowledge Use and Leverage; Marketing Channels; Media; Internet; United States
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  • 22 Oct 2013
  • News

Ray Dalio's Economic Theory, via YouTube and Cartoon

Keywords: Funds, Trusts, and Other Financial Vehicles; Finance
  • January 2009
  • Teaching Note

Obama versus Clinton: The YouTube Primary (TN)

By: John A. Deighton and Leora Kornfeld
Teaching Note for [509032]. View Details
Keywords: Internet and the Web; Media; Political Elections; Advertising Campaigns
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    Why Tik Tok is Beating YouTube for Eyeball Time

    November 2022
    Video clips might draw people to TikTok, but its algorithm keeps them watching. John Deighton and Leora Kornfeld explore why TikTok raced ahead of other platforms. First,... View Details
    • 26 Oct 2022
    • Research & Ideas

    How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

    YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid promotional videos, their... View Details
    Keywords: by Kara Baskin; Technology; Media & Broadcasting
    • 01 Jun 2015
    • News

    Screen Grab

    the traditional ecosystem.” Consider YouTube sensations Bethany Mota, GloZell Green, and Hank Green, all of whom started out making low-tech videos in their bedrooms. President Barack Obama sat down for interviews with each of them,... View Details
    Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
    • Link

    How to Negotiate Your Offer

    • Link

    Course Website

    • 30 Apr 2015
    • News

    Schumpeter: Shredding the rules

    • June 2024
    • Case

    Metub: Scaling Influence beyond Vietnam

    By: Paul A. Gompers and Shu Lin
    Founded in 2014, Metub was a leading video and talent network in Vietnam. It managed over 3,000 channels on YouTube and more than 3,000 content creators. To expand creators’ income opportunities across multiple platforms, Metub had diversified beyond its original... View Details
    Keywords: Intellectual Property; Business or Company Management; Brands and Branding; Competition; Diversification; Expansion; Recruitment; Entrepreneurship; Media and Broadcasting Industry; Viet Nam; Southeast Asia
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    • 12 PM – 1 PM EDT, 10 Sep 2019
    • Webinars: Career

    How to Succeed in Tech Product Management

    YouTube product management director Tom Leung (MBA 2003) will share some of the key traits and skills that set great product managers apart as well as some of the tradeoffs when thinking about product management versus other common tech jobs for MBAs. View Details
    • February 2023 (Revised March 2023)
    • Case

    Hey, Insta & YouTube, Are You Watching TikTok?

    By: Felix Oberholzer-Gee
    In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook, YouTube, and Instagram. Featuring a sophisticated recommendation engine, TikTok mastered the art of keeping users... View Details
    Keywords: Social Media; Applications and Software; Business Model; Competition; Organizational Change and Adaptation
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    • 14 Dec 2018
    • News

    Most Popular Videos of 2018

    • 20 May 2014
    • First Look

    First Look: May 20

    514-048 YouTube for Brands This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, View Details
    Keywords: Sean Silverthorne