Winery - Publications - Faculty & Research

July 2013 (Revised January 2014)
Case

Experience! The Finger Lakes: The Groupon Partnership Decision

By: Lynda M. Applegate, Chekitan S. Dev, Gabriele Piccoli and Arnold B. Peinado

In 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were... View Details

Keywords: Marketing Strategy; Social Marketing; United States

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February 1998 (Revised June 2000)
Case

Delamere Vineyard

Delamere Vineyard is a small, integrated winemaking business in Tasmania, specializing in pinot noir (red) and chardonnay (white) wines. Richard Richardson, Delamere's owner and winemaker, manages and operates the vineyard and winery largely alone. His products have... View Details

Keywords: Plant-Based Agribusiness; Quality; Production; Agriculture and Agribusiness Industry; Food and Beverage Industry; Australia

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16 Feb 2004
Research & Ideas

Marketing Wine to the World

example of how Old World wines can seem inaccessible to people. How can Old World wines become accessible to inexperienced consumers? A: Over the past decade, wineries around the world have gone to great lengths to enhance their consumer... View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

27 Mar 2018
First Look

First Look at New Research, March 27, 2018

80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who... View Details

Keywords: Sean Silverthorne

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55409 Harvard Business School Case 119-023 Chateau Winery (A): Unsupervised Learning This case follows Bill Booth, marketing manager of a regional wine distributor, as he applies... View Details

Keywords: Dina Gerdeman

03 Jun 2014
First Look

First Look: June 3

prospect of marketing ExperienceFLX's business to a new customer base through Groupon was very appealing, the Falks found that designing a deal that met Groupon's requirements while still allowing ExperienceFLX to make money and without endangering their relationships... View Details

Keywords: Sean Silverthorne

25 Mar 2014
Research & Ideas

China’s Economic System has Difficult Road Overcoming its Political System

at all. In many cases, in fact, the state actually hurts innovation in order to benefit the Party. Take the case of Grace Vineyard, a private winery that makes the best wine in China. "And yet, it has to compete with state-owned... View Details

Keywords: by Michael Blanding

12 May 2009
First Look

First Look: May 12, 2009

winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second-generation company leader, was at a crossroads in how she wanted to grow the business that her father founded in 1997.... View Details

Keywords: Martha Lagace

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