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  • September 2004 (Revised December 2005)
  • Case

Chardonnay Shortage at Mondavi Winery, The

Mondavi Winery is facing a shortage of its Chardonnay wine. This shortage will disrupt its positioning in wine outlets and impact earnings. Allows students to discuss how to communicate such temporary--but financially important--shocks to the capital markets and... View Details
Keywords: Plant-Based Agribusiness; Business Earnings; Production; System Shocks; Capital Markets; Agriculture and Agribusiness Industry
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  • Research Summary

Intangible Resources

Getting Known by the Company you Keep: Publicizing the Qualifications and Associations of Skilled Employees to Indicate Producer Quality (with Peter Roberts) Under second review at Industrial and Corporate Change.

In a second paper with Peter Roberts (Emory... View Details

  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

Abbey Winery (Abridged) Harvard Business School Case 606-004 Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain... View Details
Keywords: Martha Lagace
  • February 1998 (Revised June 2000)
  • Case

Delamere Vineyard

Delamere Vineyard is a small, integrated winemaking business in Tasmania, specializing in pinot noir (red) and chardonnay (white) wines. Richard Richardson, Delamere's owner and winemaker, manages and operates the vineyard and winery largely alone. His products have... View Details
Keywords: Plant-Based Agribusiness; Quality; Production; Agriculture and Agribusiness Industry; Food and Beverage Industry; Australia
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  • 08 Feb 2011
  • First Look

First Look: Feb. 8

we isolate an effect of winemaker mobility on wine prices that is not accompanied by a substantive effect on quality. Within-winery analysis of 65 wineries' wines released before and after a hiring event reveal that hiring a winemaker from a more prominent View Details
Keywords: Sean Silverthorne
  • July 2013 (Revised January 2014)
  • Case

Experience! The Finger Lakes: The Groupon Partnership Decision

By: Lynda M. Applegate, Chekitan S. Dev, Gabriele Piccoli and Arnold B. Peinado
In 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were... View Details
Keywords: Marketing Strategy; Social Marketing; United States
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  • Web

Video Clips - Creating Emerging Markets

scaled their social and economic impact. Duration: 04:02 Dr. Laura Catena Dr. Laura Catena Building Brands Dr. Laura Catena, Managing Director of Bodega Catena Zapata, traces the history of her family winery from humble beginnings to... View Details
  • Web

Latin America - Global

Catena, a graduate of Harvard University. Laura serves as the managing director of Bodega Catena Zapata, a world-renowned family-owned winery started by her great-grandfather. She also owns Luca Wines, further proving her leadership and... View Details
  • 01 Oct 1997
  • News

Brice Cutrer Jones

Ask Brice Jones, founder and president of Sonoma-Cutrer Vineyards, what he does for a living, and he will answer simply, "I'm a farmer." Spend a morning touring his vineyard and winery in Windsor, California, however, and you will... View Details
Keywords: Judith A. Ross

    Robert G. Mondavi

    Founding his winery in 1966, Mondavi is credited with putting California wineries on par with the “best in the world.” Prior to Mondavi, U. S. wines were considered “cheap imitations” at best. He was a... View Details
    Keywords: Food & Tobacco
    • 16 Feb 2004
    • Research & Ideas

    Marketing Wine to the World

    example of how Old World wines can seem inaccessible to people. How can Old World wines become accessible to inexperienced consumers? A: Over the past decade, wineries around the world have gone to great lengths to enhance their consumer... View Details
    Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage
    • 24 Apr 2014
    • News

    Reinventing perceptions of Africa through wine

    winery Seven Sisters, produced the first South African wine served on American Airlines. The South African government helped to negotiate a land purchase for Seven Sisters, which, until that point, owned no vineyards and had to contract... View Details
    • 01 Dec 2008
    • News

    Attention, Oenophiles

    wines tasted fantastic,” Cuffe said. “A light went off in my head.” Not long after, Cuffe and her husband, Khary Cuffe (MBA ’07), founded Heritage Link Brands (www.heritagelinkbrands.com), dedicated to importing the finest wines from the handful of South Africa’s 570... View Details
    Keywords: Wholesale Trade
    • 01 Jun 2007
    • News

    Uncorked

    an advertisement for perfume.” In 1972, E. & J. Gallo Winery called out of the blue and invited McClelland to its Modesto headquarters to manage its network television purchases. Eventually becoming the family company’s first female vice... View Details
    Keywords: sanitary napkins; Advertising, Public Relations, and Related Services; Professional Services
    • 01 Dec 2016
    • News

    Room to Write

    window that looks out into the woods.” —Keith D. Wright Sr. (PMD 67, 1994), Spiritual Oars for Dark Waters “During the cold months when I reside in San Francisco, I write at a favorite coffee shop. My first draft is always handwritten.” —Barbara Keck (MBA 1976), View Details
    • 01 Mar 2019
    • News

    Action Plan: Fruit of the Vine

    marketplace. How to stand out in a saturated market Know the competition. “There are more than 725 wineries in Oregon now, compared to just a handful when we started. So we did a survey of our competition to see where we fit, where they... View Details
    Keywords: Ryan Jones
    • 27 Mar 2018
    • First Look

    First Look at New Research, March 27, 2018

    80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who... View Details
    Keywords: Sean Silverthorne
    • 08 Jan 2019
    • First Look

    New Research and Ideas, January 8, 2019

    https://www.hbs.edu/faculty/Pages/item.aspx?num=55409 Harvard Business School Case 119-023 Chateau Winery (A): Unsupervised Learning This case follows Bill Booth, marketing manager of a regional wine distributor, as he applies... View Details
    Keywords: Dina Gerdeman
    • 29 Jul 2013
    • News

    Opening New Markets for Black South African Winemakers

    of that, the South African government took notice and responded by negotiating a land purchase for the Seven Sisters, who until that point owned no vineyards and had to contract farmers and a winery to grow grapes. Now Walmart wants to... View Details
    Keywords: wine; wine making; wine importing; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
    • 07 Nov 2024
    • Blog Post

    Exploring California’s Climate Frontier: E&E Club’s Bay Area Trek

    barriers. In the final days, we met HBS alumni who are leaders of their respective sectors, spending a meaningful morning hearing from those who were once in our shoes, now pushing forward impactful change. We wrapped up the trek with a visit to a sustainable View Details