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Show Results For
- All HBS Web
(265)
- News (66)
- Research (127)
- Multimedia (2)
- Faculty Publications (91)
- August 2009
- Case
Global Wine War 2009: New World versus Old
The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of... View Details
Keywords: Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry
Bartlett, Christopher A. "Global Wine War 2009: New World versus Old." Harvard Business School Case 910-405, August 2009.
- July 1983 (Revised November 1999)
- Teaching Note
Taylor Wine & Coke TN
By: Henry B. Reiling
Teaching Note for (1-284-002). View Details
Keywords: Food and Beverage Industry
- Web
Wine & Cuisine Society | MBA
Wine & Cuisine Society The mission of the Wine and Cuisine Society (WCS) is to promote good living through the enjoyment of fine wine and cuisine. The WCS is focused on... View Details
- 24 Apr 2014
- News
Reinventing perceptions of Africa through wine
Selena Cuffe (MBA 2003) and her company, Heritage Link Brands, import wine made by black South African vintners. In so doing, Cuffe is helping to reverse the effects of apartheid: the vintners gain access to more capital, can own their... View Details
- April 2000
- Supplement
BRL Hardy: Globalizing an Australian Wine Company
Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of... View Details
Keywords: Business Subsidiaries; Business Headquarters; Management Teams; Conflict and Resolution; Agriculture and Agribusiness Industry; Food and Beverage Industry
Bartlett, Christopher A. "BRL Hardy: Globalizing an Australian Wine Company." Harvard Business School Video Supplement 300-506, April 2000.
- 11 Dec 2014
- News
Transforming the wine industry for black South Africans
Selena Cuffe (MBA 2003) discovered that only 2 percent of South Africa’s $3 billion wine industry was owned by black South Africans. As CEO of Heritage Link Brands, she now runs the largest import business of these wines, bringing them to... View Details
- November 2016
- Teaching Note
Global Wine War 2015: New World versus Old
- 2009
- Simulation
Finance Simulation: M&A in Wine Country (Facilitator's Guide)
By: Timothy A. Luehrman, W. Carl Kester and Heide Diener Abelli
- June 2000 (Revised January 2010)
- Teaching Note
BRL Hardy: Globalizing an Australian Wine Company (TN)
Teaching Note for (9-300-018). View Details
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- 01 Apr 2016
- News
New brew: Starbucks Canada to offer beer, wine
- September 2019 (Revised May 2020)
- Supplement
Keroche (C): The Excise Tax Increase
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government... View Details
Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (C): The Excise Tax Increase." Harvard Business School Supplement 720-392, September 2019. (Revised May 2020.)
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- April 2011
- Teaching Note
Cork'd: Building a Social Network for Wine Lovers (TN)
Teaching Note for 911026. View Details
- March 2025
- Case
Bidding for the Bunker: Crown Wine Cellars’ Complex Negotiations
By: Alex Chan and Rachel Lau
- December 2009 (Revised November 2012)
- Teaching Note
Global Wine War 2009: New World versus Old (TN)
Teaching Note for [910405]. View Details
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
Selena Cuffe On a trip to South Africa in 2005, Selena Cuffe (MBA 2003) happened across an advertisement promoting the first Soweto Wine Festival. Cuffe, the director of an exchange-student nonprofit, didn't know a lot about wine. Yet the... View Details
- 4 Oct 2012 - 6 Oct 2012
- Conference Presentation
Geography of Taste: The Construction of American Wine Culture, 1967-1976
By: Ai Hisano
Hisano, Ai. "Geography of Taste: The Construction of American Wine Culture, 1967-1976." Paper presented at the Foodways: Diasporic Diners, Transnational Tables and Culinary Connections, Center for Diaspora and Transnational Studies, University of Toronto, Toronto, ON, Canada, October 4–6, 2012.