Willingness To Pay - Publications - Faculty & Research

July 2021
Article

Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps

By: Tobias Schlager, Bhavya Mohan, Katherine DeCelles and Michael I. Norton

We document a unique driver of consumer behavior: the public disclosure of a firm’s gender pay gap. Four experiments provide causal evidence that when firms are revealed to have gender pay gaps, consumers are less willing to pay for their goods, a reaction driven by... View Details

Keywords: Pay Gap; Perceived Wage Fairness; Purchase Intention; Gender; Wages; Fairness; Perception; Consumer Behavior

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19 Oct 2022
News

Pay Transparency

21 Jun 2016
News

How to Pay for Health Care

February 2011
Article

Strangers on a Plane: Context-dependent Willingness to Divulge Sensitive Information

By: Leslie K. John, Alessandro Acquisti and George Loewenstein

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Read Now

08 Jun 2015
News

CalPERS' quest to pay lower money-management fees

31 Aug 2021
News

Pay Transparency

July–August 2016
Article

How to Pay for Health Care

By: Michael E. Porter and Robert S. Kaplan

The United States stands at a crossroads in how to pay for health care. Fee for service, the dominant model in the United States and many other countries, is now widely recognized as perhaps the biggest obstacle to improving health care delivery. A battle is currently... View Details

Keywords: Health Care and Treatment; Finance; Health Industry; United States

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04 Jun 2012
News

Should companies tie worker pay to green goals?

30 Oct 2008
News

Banks to Continue Paying Dividends

19 Oct 2014
News

All You Need to Know About Apple Pay

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

What do Porsche fanatics, a video game hater, and a person who cooked two weeks' worth of meals in a rice cooker have in common? They are all "extreme consumers"—those whose tastes are so out there that mainstream market researchers tend View Details

Keywords: by Michael Blanding

Article

A Better Way to Pay

By: Regina E. Herzlinger

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November 2018 (Revised July 2023)
Case

The Weir Group: Reforming Executive Pay (A)

By: Lynn S. Paine and Federica Gabrieli

In February 2018, the Remuneration Committee together with the full Board of Directors of the Scotland-based engineering company The Weir Group had to decide whether to seek a shareholder vote at the upcoming Annual General Meeting in April on a proposal to reform the... View Details