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- Faculty Publications (6)
Show Results For
- All HBS Web (54)
- Faculty Publications (6)
- Profile
Tiffany Niver
Why was earning an MBA at HBS important to you? I went to a liberal arts college and felt I needed to round out my skills and obtain specific areas of knowledge in business. I also believe that the MBA is an important credential, particularly for women, and foresee it... View Details
- 01 Dec 2011
- News
Li & Fung's Global Footprint
the changing global landscape for business leaders Look in any closet, toy chest, or family room in a typical Western home, and you’ll find a trove of goods supplied by a century-old Hong Kong–based export trading company— Li & Fung Ltd.... View Details
- Profile
Joseph Blair
Why was earning your MBA at HBS important to you? Earning my MBA was important to me because I wanted to gain business skills that complemented my engineering background. As an engineer, I was accustomed to analyzing technical problems and figuring out the right... View Details
- Profile
Fereshteh Zeineddin
Why was earning your MBA here important to you? I was at a point in my career when I wanted to transition into brand management. I knew that to become a great brand manager, I needed to gain a better understanding of all aspects of business. A general management MBA... View Details
Keywords: Retail
- Profile
Aline Camargo
Why was earning your MBA at HBS important to you? At HBS I was constantly exposed to a great variety of ideas, projects, studies and events. This intense and diverse environment allowed me to test various skills and discover some of my strengths and weaknesses that I... View Details
- Profile
March Bishop
Why was earning your MBA at HBS important to you? I anticipated that my career would be internationally-oriented and I knew that it needed to have an altruistic component, but beyond that I needed help. The HBS experience, starting with the application for admission,... View Details
- Profile
Rocio Parra
Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these experiences, I became interested in... View Details
Keywords: Retail
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
pineboards and department stores to follow these guidelines or face being blacklisted. At one meeting, Gleason confronted a wholesaler who was selling below cost. She was initially dismissed as being “hysterical,” as View Details
- Profile
Paul Scharfman
In a small, undercapitalized cheese manufacturing operation in rural Wisconsin, Paul Scharfman (AB 1976, MBA 1979) saw the opportunity to develop a variety of specialty cheeses that would appeal to the palates of the growing population of ethnic consumers in the United... View Details
- Profile
Kim Chen
Why was earning your MBA at HBS important to you? I sought to expand the way I think about my career and business and the context in which both operate. I knew HBS would help me do so by exposing me to a diverse set of classmates, topics, and sides of many important... View Details
- 01 Sep 2006
- News
Project Runway
Stacey Estrella (MBA ’93), a corporate communications executive at a Silicon Valley software firm, started sewing for fun just two years ago. But her beautifully crafted dresses and suits helped her beat out thousands of other hopefuls to earn a slot on the reality-TV... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
through Shopify and social channels with influencer gifting. Consider investing in a PR/marketing agency if you aren’t good at content curation and creation. Then, after you have a brand identity and foothold, you can also consider View Details
- Web
Teams | New Venture Competition
Pattullo (MBA 2025), Bahaa Hafez Latent Energy enables EV owners to monetize the excess capacity in their vehicle's battery. Latent Energy also provides the in-home hardware and software to enable bi-directional EV charging and then aggregates this capacity to View Details
- Web
A Marketing Revolution - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National Markets Advertising Products Trade... View Details
- 21 Jul 2022
- News
How Sumner Feldberg Helped Transform Retail
Wall Street Journal. That initiated a period of growth for the company, which went public in 1962. In time Feldberg also helped establish the BJ’s Wholesale Club and T.J. Maxx retail chains, which bought surplus merchandise from the same... View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
significant resources. Consequently, I think that Gazelle should seek one to two partnerships with large companies (e.g., Best Buy, Verizon, or Apple) on its buy side in order to take its scale to the next level. This will make it even more attractive to View Details
Keywords: ecommerce; Kathy Korman Frey; Retail Trade; Retail Trade; Retail Trade; Retail Trade; Retail Trade
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
store customers or trading them to urban wholesalers and jobbers for needed supplies. Bartering reduced storekeepers' dependence on currency. It also created informal distribution networks for locally... View Details
Keywords: by Nancy F. Koehn
- 01 Jun 2012
- News
IPA Meets IPO
KOCH: Putting shares of the company in the hands of the people who really believe in its product. Lots of business executives tout the importance of focusing on the customer. But craft brewmeister Jim Koch (MBA 1974), founder and chairman of the Boston Beer Company and... View Details
- 15 Mar 2010
- News
A Business Ripe for Picking?
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
2018 New York: Cambridge University Press American Fair Trade: Proprietary Capitalism, Corporatism, and the 'New Competition', 1890–1940 By: Phillips Sawyer, Laura Abstract—American Fair Trade explores the contested political and legal... View Details
Keywords: Sean Silverthorne