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March 2004 (Revised June 2010)
Case

Akamai Technologies

By: Benjamin Edelman, Thomas R. Eisenmann and Eric J. Van den Steen

As the leading content delivery network, Akamai helps Internet companies deliver Web site content to end users with fewer delays and lower costs. Describes the strategic management challenges facing Akamai in early 2004. The company is poised to offer its next... View Details

Keywords: Digital Platforms; Partners and Partnerships; Strategy; Internet and the Web; Information Infrastructure

March 2016
Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca

This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details

Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media

December 2011 (Revised March 2012)
Case

Recorded Future: Searching the Web for Alpha

By: Christopher Malloy

Keywords: Internet and the Web; Investment; Decision Making; Web Services Industry

January 2008 (Revised May 2011)
Case

Cognizant Technology Solutions

By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman

In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on... View Details

Keywords: Customer Relationship Management; Knowledge Sharing; Resource Allocation; Competitive Advantage; Information Technology; Information Technology Industry

March 1, 2011
Article

Technology Will Make Collaboration Your Next Competitive Advantage

By: Jeffrey F. Rayport

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

September 2009
Teaching Note

HubSpot: Inbound Marketing and Web 2.0 (TN)

By: Thomas J. Steenburgh and Jill Avery

Teaching Note for 509-049. View Details

Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry

November 20, 2000
Article

Untangling the Value of Web Companies

By: Sunil Gupta and Donald R. Lehmann

Keywords: Value; Internet and the Web; Business Ventures

August 2001 (Revised November 2001)
Case

Vicinity Corporation: Turning Web Traffic into Store Traffic

By: Frances X. Frei, David Margalit and Amanda Yelsh

Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details

Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology

2025
Working Paper

Data-driven Technologies and Local Information Advantages in Small Business Lending

By: Wilbur Chen, Jung Koo Kang and Aditya Mohan

We investigate whether banks' adoption of data-driven technologies influences competitive dynamics in local small business lending by diminishing the information advantages traditionally held by local banks. Using local newspaper closures as an adverse shock to the... View Details

Keywords: Data-driven Technologies; Local Information Advantages; Local Banks; Relationship Lending; Small Business Loans; Small Business; Local Range; Financing and Loans; Banks and Banking; Analytics and Data Science; Banking Industry

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

September 2007
Teaching Note

Sun Microsystems, Inc.: Web Services Strategy (TN)

By: Thomas R. Eisenmann

Keywords: Information Technology; Internet and the Web; Strategy; Information Technology Industry; Information Technology Industry

October 2009
Article

Shaping Online Consumer Choice by Partitioning the Web

By: Jolie M. Martin and Michael I. Norton

This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details

Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation

Find at Harvard

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

"misbehavior," as the researchers term it, behavior that is largely unseen by the advertisers or even the affiliate networks themselves. Since they are only paid if a purchase is made, these websites use technology to convince—some... View Details

Keywords: by Kim Girard; Advertising; Publishing

July – September 2003
Article

The Brave New World of Wireless Web

By: Ranjay Gulati and Alex Panas

Keywords: Internet and the Web

Find at Harvard

2012
Chapter

The Impact of Web 2.0 on Business-to-Business Marketing

By: Thomas J. Steenburgh and Das Narayandas

Keywords: Internet and the Web; Marketing

Find at Harvard

19 Nov 2001
Research & Ideas

Wrapping Your Alliances In a World Wide Web

less well defined in advance than those of the procurement cycle; there is, therefore, the added challenge of process definition before automation can take place. At present, Internet technologies are being widely deployed to meet these... View Details

Keywords: by Andrew McAfee

August 2011 (Revised November 2012)
Case

Danielle Marcoux at AdNet2Win Technologies

By: Anthony J. Mayo and Joshua D. Margolis

Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty... View Details

Keywords: Management Style; Management Teams; Interpersonal Communication; Creativity; Status and Position; Web Services Industry

December 2002
Teaching Note

Tyrell Web Developers, Inc. (A) and (B) (TN)

By: Alan D. MacCormack and Andrew P. McAfee

Teaching Note for (9-600-025) and (9-600-026). View Details

Keywords: Information Technology Industry

10 May 2017
Research & Ideas

Amazon Web Services Changed the Way VCs Fund Startups

with Michael Ewens of the California Institute of Technology and Matthew Rhodes-Kropf of MIT Sloan School of Management. The researchers focus on one of the most important technological shifts in recent... View Details

Keywords: by Michael Blanding; Information Technology; Information Technology; Information Technology

Teaching Interest

Strategy and Technology

The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

What strategies win in markets with network effects?
How can technology be... View Details

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