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Publications

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  • All HBS Web  (489)
    • News  (105)
    • Research  (207)
    • Events  (6)
    • Multimedia  (1)
  • Faculty Publications  (118)

Show Results For

  • All HBS Web  (489)
    • News  (105)
    • Research  (207)
    • Events  (6)
    • Multimedia  (1)
  • Faculty Publications  (118)
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  • 01 Dec 2016
  • News

Faculty Books for December 2016

improved living conditions worldwide and provide guidelines for measuring a company’s population health footprint. Examples, statistics, and visuals showcase emerging corporate involvement in public health and underscore the business... View Details
  • 01 Jun 2002
  • News

The Mind Speaks, Marketers Listen

Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details
  • 01 Jun 2014
  • News

Liberal Smarts

experience influence this decision to focus on liberal arts? I majored in visual and environmental studies and specialized in filmmaking, and I joke with my colleagues that I made up for my sins in liberal arts by getting a business... View Details
Keywords: Dan Morrell; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2008
  • News

Innovation as P&G’s Key

IDEO, we are told to speak in visual terms, use props, and let the conversation flow into “odd territory.” Also helpful is a look inside P&G’s quarterly and annual innovation reviews, which answer such questions as “How robust is my... View Details
Keywords: Sean Silverthorne; Food Manufacturing; Manufacturing; Miscellaneous Manufacturing; Manufacturing
  • 01 Dec 2008
  • News

Designing Change

know.” The goal of presenting Muzak as a hip, unified entity is complicated by the firm’s structure as an organization composed of company-owned and independent affiliates, many of which use different, uncoordinated marketing materials. Presented with a hodgepodge of... View Details
Keywords: Julia Hanna
  • 01 Dec 2016
  • News

Case Study: Sweat the Technique

they exercise, and then monitor it for visual cues indicating when, what, and how much to drink. Hydration can dramatically affect athletes, says Nix founder and CEO Meridith Unger (MBA 2010), a former college basketball player and... View Details
Keywords: Dan Morrell
  • 13 Jul 2016
  • News

From Money to Ministry

has been very meaningful.” He is also serving two churches part-time, Christ Church in Winnetka, Illinois and First Presbyterian Church in Wilmette, Illinois. Throughout his career, Quainton has been active with his HBS alumni club and as a major booster and volunteer... View Details
Keywords: Margie Kelley
  • 08 May 2012
  • News

Screen Saver

mission around film and education,” Apkon says in a phone interview. “The nature of literacy changes based on how we communicate, and the vast majority of information these days is delivered through visual media. In the past decade, it’s... View Details
Keywords: Arts, Sports, Language, Driving, and Other Schools; Educational Services; Securities, Commodities, and Other Financial Investments; Finance
  • 01 Mar 2014
  • News

Tata Open for Business

The architects employed open spaces and glass walls in an effort to give Tata Hall a visually light and airy feel. Ratan Tata (second from left) at his namesake building with Dean Nohria, William Rawn, and C.D. Spangler. Photos by Susan... View Details
Keywords: Morrell, Daniel; Colleges, Universities, and Professional Schools; Educational Services; Construction of Buildings; Construction
  • 08 Mar 2019
  • News

A Passionate Patron and Collector

HBS MBA, and how the arts factored into his academic experience. “When I was 3, 4 years old, I would draw and paint,” Van Lee tells the interviewer. “In elementary school, I was in the glee club. In high school, I was in speech and drama. The performing arts and View Details
  • 10 Mar 2021
  • News

Elevator Pitch: Game Time

technology is perfectly suited to do true 3D visualization for everything from education to health care,” says ten Cate. Inspiration: One common question ten Cate gets is whether Tilt Five’s tech will allow people to play the holographic... View Details
Keywords: AI; virtual reality; gaming; technology; entrepreneurship; startups; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 01 Sep 2009
  • News

Rich Wilson

months? Every 24 hours, I tried to get 2 to 5 hours of sleep, 40 minutes at a time. And that’s only possible because the autopilot sails the boat without me steering. During the last six weeks, because the pilot lost its wind-tracking function, I had to go to the... View Details
Keywords: Garry Emmons; Arts, Sports, Language, Driving, and Other Schools; Educational Services
  • 10 Jan 2017
  • News

Capturing the Personal Side of the MBA Experience

website that includes all the portraits and essays (more than 500) since the project’s launch. Deifell himself participated in the initial project—his portrait was taken by classmate Mardie Oakes, to whom he is now married—and his essay about his experience teaching... View Details
  • 01 Mar 2019
  • News

Napkin Finance: Say It in a Picture

around Initial Coin Offerings, or ICOs, made that particular napkin a challenge, for example. “In first-year Finance at HBS there was a lot of focus on spreadsheets and numbers,” says Hay, who studied communications at UCLA and worked in the film industry. “As a View Details
Keywords: Julia Hanna
  • 01 Dec 2017
  • News

3-Minute Briefing: Wei Zhang (MBA 1999)

there are plenty of merchandising opportunities around great content in China. Last year, we made an investment in Steven Spielberg’s Amblin Partners and released A Dog’s Purpose in China. It’s very different from visual spectacles like... View Details
Keywords: Julia Hanna
  • 01 Jun 2001
  • News

Virtual Plant Tours and Beer Game Dysfunction

Professor Lynda Applegate’s Building E-Businesses course does more than just translate standard case material into an online format. She uses audio and video clips for storytelling, then offers eye-catching visuals and drill-down... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 10 Sep 2020
  • News

The Business of Access

Lisle became CEO of Vista Center for the Blind and Visually Impaired, a nonprofit that offers evaluation, counseling, training, and education for the visually impaired. Like any CEO, she jumped in quickly... View Details
  • 31 May 2013
  • News

Seeing the Light

1988, he founded his own New York City shop, the Idea Group, where he was CEO and creative director. "I loved the ad biz because it was full of bright, passionate people creating ideas that sell," says Evans. Long before he became an advertising man, Evans was... View Details
Keywords: painting; Arts, Entertainment
  • 01 Dec 2014
  • News

Making Big Data Fashionable

get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual... View Details
Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 22 Apr 2008
  • News

The Next Harvard Square? Really?

I’ll admit I don’t have the world’s strongest visual imagination. When folks in the Harvard University Planning Office talk about the new Harvard Square that will be springing up around the Bulletin’s Allston offices over the coming... View Details
Keywords: Construction; Construction of Buildings; Construction; Colleges, Universities, and Professional Schools; Educational Services; Real Estate
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