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- Faculty Publications (118)
Show Results For
- All HBS Web (471)
- Faculty Publications (118)
- April 2019 (Revised April 2021)
- Case
Wayfair
By: Jeffrey F. Rayport, Susie L. Ma and Matthew G. Preble
In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual... View Details
Keywords: Visual Assets; Corporate Entrepreneurship; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Operations; Strategy; Technology; Retail Industry; Service Industry; United States; Massachusetts
Rayport, Jeffrey F., Susie L. Ma, and Matthew G. Preble. "Wayfair." Harvard Business School Case 819-045, April 2019. (Revised April 2021.)
- 2017
- Conference Presentation
Changing Moral Judgments by Exploiting the Visual System
By: J. De Freitas and G. A. Alvarez
- 28 Feb 2024
- Podcast
Visualizing our Changing Climate with Probable Futures
In this first episode of our series on adaptation, host Mike Toffel sits down with Spencer Glendon and Alison Smart of Probable Futures. They discuss how Probable Futures tools are educating decision makers to better understand how their organizations will experience... View Details
- Working Paper
AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance
By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.
- Article
Visual Attention to Powerful Postures: People Avert Their Gaze from Nonverbal Dominance Displays
By: Elise Holland, Elizabeth Baily Wolf, Christine Looser and Amy Cuddy
This paper investigates whether humans avert their gaze from individuals engaging in nonverbal displays of dominance. Although past studies demonstrate that both humans and nonhuman primates direct more visual attention to high-status others than low-status others,... View Details
Keywords: Nonverbal Behavior; Eye-tracking; Dominance; Nonverbal Communication; Interpersonal Communication; Power and Influence
Holland, Elise, Elizabeth Baily Wolf, Christine Looser, and Amy Cuddy. "Visual Attention to Powerful Postures: People Avert Their Gaze from Nonverbal Dominance Displays." Journal of Experimental Social Psychology 68 (January 2017): 60–67.
- 2013
- Working Paper
Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case
By: Robert Lagerstrom, Carliss Baldwin, Alan MacCormack and David Dreyfus
We test a method that was designed and used previously to reveal the hidden internal architectural structure of software systems. The focus of this paper is to test if it can also uncover new facts about the components and their relationships in an enterprise... View Details
Lagerstrom, Robert, Carliss Baldwin, Alan MacCormack, and David Dreyfus. "Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case." Harvard Business School Working Paper, No. 13-105, June 2013.
- Forthcoming
- Article
An AI Method to Score Celebrity Visual Potential from Human Faces
By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online February 12, 2025.)
- Web
Buy Now, Pay Later: Research Links - Visual Collections
Manuscript Collections Printed Collections Visual Collections Secondary Resources Credits Bleichroeder Print Collection The Bleichroeder Print Collection includes many images relating to credit including portraits of moneylenders,... View Details
- 28 Sep 2021
- News
How to Talk About Pronouns at Work: A Visual Guide
- 21 Jun 2012 - 24 Jun 2012
- Conference Presentation
Visual Attention to Power Posers: People Avert their Gaze from Nonverbal Displays of Power
By: Elizabeth Baily Wolf
Existing literature suggests that people visually attend more to powerful/high-status people. However, previous studies manipulated target power/status via the target’s role (e.g., CEO or judge vs. mechanic or fry cook) or clothing (e.g., business suit vs. sweat suit).... View Details
- 2013
- Conference Presentation
Visual and Auditory Object-based Attention Driven by Rhythmic Structure over Time
By: J. De Freitas, B. M. Liverence and B. J. Scholl
- October 2013 (Revised October 2013)
- Case
Rhythm & Blues
By: Willy Shih
The bankruptcy filing of Rhythm & Hues, who received an Oscar for the arresting visual effects in Life of Pi, raised questions about the challenges faced by the firms like it as well as the broader post-production industry. The rapid pace of technology certainly... View Details
Keywords: Post-production; Visual Effects; Digital; Entertainment; Animation Entertainment; Film Entertainment; Television Entertainment; Theater Entertainment; Job Cuts and Outsourcing; Information Technology; Internet and the Web; Applications and Software; Information Infrastructure; Motion Pictures and Video Industry; Los Angeles
- May 2011
- Conference Presentation
From Seeing Dots to Perceiving Social Cues: Mapping the Relationship between Visual Processing and Social Perceptiveness
By: Sujin Jang, George Alvarez and J. Richard Hackman
- 2012
- Working Paper
From Seeing Dots to Perceiving Social Cues: Mapping the Relationship between Visual Processing and Social Perceptiveness
By: Sujin Jang, George Alvarez and J. Richard Hackman
- March 2021
- Article
Bayesian Signatures of Confidence and Central Tendency in Perceptual Judgment
By: Yang Xiang, Thomas Graeber, Benjamin Enke and Samuel Gershman
This paper theoretically and empirically investigates the role of Bayesian noisy cognition in perceptual judgment, focusing on the central tendency effect: the well-known empirical regularity that perceptual judgments are biased towards the center of the... View Details
Xiang, Yang, Thomas Graeber, Benjamin Enke, and Samuel Gershman. "Bayesian Signatures of Confidence and Central Tendency in Perceptual Judgment." Attention, Perception, & Psychophysics (March 2021): 1–11.
- 3 Apr 2014 - 5 Apr 2014
- Conference Presentation
Visualizing the Taste: The Federal Policy and Corporate Enterprises of Food Color from the 1880s to the 1930s
By: Ai Hisano
Hisano, Ai. "Visualizing the Taste: The Federal Policy and Corporate Enterprises of Food Color from the 1880s to the 1930s." Paper presented at the Roger Smith Food Tech Conference, New York, NY, April 3–5, 2014.
- March 2022 (Revised January 2025)
- Technical Note
Exploratory Data Analysis
This module note provides an overview of exploratory data analysis for an introduction to data science course. It begins by defining the term "data", and then describes the different types of data that companies work with (structured v. unstructured, categorical v.... View Details
Keywords: Data Analysis; Data Science; Statistics; Data Visualization; Exploratory Data Analysis; Analytics and Data Science; Analysis
Bojinov, Iavor I., Michael Parzen, and Paul Hamilton. "Exploratory Data Analysis." Harvard Business School Technical Note 622-098, March 2022. (Revised January 2025.)