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  • All HBS Web  (588)
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    • News  (192)
    • Research  (265)
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  • 24 Apr 2020
  • Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

reputations, and capabilities of big firms. Many organizations were already employing virtual hiring tools in some form as a way to reach a broader candidate pool in a cost-effective way. According to a Society for Human Resource... View Details
Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports
  • 2012
  • Working Paper

What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises

By: Robert Gibbons and Rebecca Henderson
Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details
Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Identity; Performance Consistency; Social and Collaborative Networks; Societal Protocols; Social Media
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Gibbons, Robert, and Rebecca Henderson. "What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises." Harvard Business School Working Paper, No. 13-020, August 2012.
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS... View Details
Keywords: by Martha Lagace
  • 2005
  • Article

Beyond Knowledge Transfer: A Typology of Knowledge Sharing Behavior in Virtual Teams

By: Deborah Soule and Lynda M. Applegate
Keywords: Knowledge; Behavior; Groups and Teams; Knowledge Sharing
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Soule, Deborah, and Lynda M. Applegate. "Beyond Knowledge Transfer: A Typology of Knowledge Sharing Behavior in Virtual Teams." Proceedings of the European Conference on Organizational Knowledge, Learning and Capabilities (2005).
  • August 2021 (Revised March 2022)
  • Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
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Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)
  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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Avery, Jill. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Teaching Note 522-065, March 2022. (Revised July 2022.)
  • Research Summary

Managing the Advantages and Tradeoffs of Collaborative Structures

By: Ethan S. Bernstein

To solve complex problems, organizations must both collect facts and use them to solve problems. In one study, my coauthors and I show that increased connectivity—measured as network... View Details

Keywords: Networks; Human Behavior; Performance; Virtual Work; Hybrid Work; Office Space; Workplace Design; Communication; Social and Collaborative Networks; Behavior; Organizational Design; Organizational Structure; Leadership; Management
  • Spring 2011
  • Article

CSR as Reputation Insurance: Primum Non Nocere

By: Dylan B. Minor and John Morgan
We provide a theoretical framework showing how CSR activities can insure a firm against lost reputation in the face of adverse events. We offer evidence for this linkage through a case study and a multi-year analysis of stock price responses for S&P 500 companies... View Details
Keywords: Corporate Social Responsibility; Insurance; Risk Management; Marketing Strategy; Corporate Social Responsibility and Impact; Reputation
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Minor, Dylan B., and John Morgan. "CSR as Reputation Insurance: Primum Non Nocere." California Management Review 53, no. 3 (Spring 2011): 40–59.
  • Research Summary

The Unexpected Effects of Workplace Connectivity

By: Ethan S. Bernstein

While investigating how workplace transparency and privacy shape organizational behavior and performance, I wondered about the related effects of workplace connectivity. As new digital tools and organizational forms make it far easier for employees to communicate... View Details

Keywords: Human Behavior; Performance; Virtual Work; Hybrid Work; Office Space; Workplace Design; Organizations; Organizational Design; Organizational Structure; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Communication
  • May 2011 (Revised March 2012)
  • Supplement

Global Knowledge Management at Danone (C)

By: Amy C. Edmondson, Ruth Dittrich and Daniela Beyersdorfer
The (C) case provides an update on the B-case decision and describes the introduction of Dan 2.0, an internal social virtual network for the purpose of knowledge sharing in a company that was only used to face-to-face networking. View Details
Keywords: Innovation and Management; Knowledge Sharing; Information Infrastructure; Opportunities; Problems and Challenges; Networks; Employees; Motivation and Incentives; Knowledge Management; Management Practices and Processes
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Edmondson, Amy C., Ruth Dittrich, and Daniela Beyersdorfer. "Global Knowledge Management at Danone (C)." Harvard Business School Supplement 611-080, May 2011. (Revised March 2012.)
  • 23 Jun 2022
  • Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

Americans are lonelier than ever—a problem the COVID-19 pandemic may have exacerbated. Could interactions on platforms like Zoom and Twitch come close to replicating the real-life contact people crave? New research suggests that’s more likely to happen if the View Details
Keywords: by Michael Blanding
  • June 2013 (Revised November 2013)
  • Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details
Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States
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Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
  • Teaching Interest

Competing in the Age of Digital Platforms—(Executive Education)

By: David B. Yoffie
Summary

Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
Keywords: Platforms; Technology; Strategy; Digital Business; Social Networks; Self-driving Cars; Mobile Gaming; Esports; Financial Services; Online Retail; Ride-sharing; Search; Auctions; United States; Asia; China; Europe
  • 15 Aug 2023
  • HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

technological fiefdoms, similar to how social networks and mobile app stores operate today? The answer is not yet clear—and may not be for years to come. When will the metaverse make a splash? “For the last 10 years, metaverse and View Details
Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology
  • April 2013
  • Teaching Note

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details
Keywords: Knowledge Use and Leverage; Knowledge Acquisition; Marketing; Television Entertainment; Mobile Technology
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Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Teaching Note 513-094, April 2013.
  • 23 Mar 2021
  • Book

Succeeding in the New Work-from-Anywhere World

occurred. “As the decades of research on virtual work would have predicted, productivity has gone up for many organizations,” says Tsedal Neeley, the Naylor Fitzhugh Professor of Business Administration at Harvard Business School, who has... View Details
Keywords: by Michael Blanding
  • November 2008 (Revised August 2011)
  • Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
  • November–December 2020
  • Article

Our Work-from-Anywhere Future

By: Prithwiraj Choudhury
The pandemic has hastened a rise in remote working for knowledge-based organizations. This has notable benefits: Companies can save on real estate costs, hire and utilize talent globally, mitigate immigration issues, and experience productivity gains, while workers can... View Details
Keywords: Remote Work; Best Practices; Employment; Health Pandemics; Geographic Location; Opportunities; Problems and Challenges
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Choudhury, Prithwiraj. "Our Work-from-Anywhere Future." Harvard Business Review 98, no. 6 (November–December 2020).
  • October 2020
  • Supplement

OpenIDEO (B)

By: Karim R. Lakhani, Anne-Laure Fayard, Manos Gkeredakis and Jin Hyun Paik
In the midst of 2020, as the coronavirus pandemic was unfolding, OpenIDEO—an online open innovation platform focused on design-driven solutions to social issues—rapidly launched a new challenge to improve access to health information, empower communities to stay safe... View Details
Keywords: Innovation Competitions; IDEO; Contests; Contest Design; Platforms And Ecosystems; Open Innovation; Open And User Innovation Strategy; Diversity; Design; Social Entrepreneurship; Global Range; Collaborative Innovation and Invention; Innovation Strategy; Organizational Change and Adaptation; Social and Collaborative Networks; Health Pandemics; Health; Information; Business and Community Relations; Digital Platforms
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Lakhani, Karim R., Anne-Laure Fayard, Manos Gkeredakis, and Jin Hyun Paik. "OpenIDEO (B)." Harvard Business School Supplement 621-058, October 2020.
  • 20 Sep 2017
  • Research & Ideas

The Three Types of Leaders Who Create Radical Change

What determines whether a social movement will be a flash in the pan or a real catalyst for longterm change? Why did Occupy Wall Street subside in a matter of months, for instance, while the American Civil Rights Movement thrived,... View Details
Keywords: by Carmen Nobel
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