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- 08 Nov 2024
- HBS Case
What Wartime Service Taught These Historic Leaders
the numbers are accurate Widely criticized for his by-the-numbers approach to the Vietnam War as US Secretary of Defense, Bob McNamara’s pioneering use of statistics during World View Details
- 03 Jan 2017
- First Look
January 3, 2017
“no” in negotiation: a “tactical no,” a “no to re-set” that permits moves to favorably alter the underlying setup, and a “final no.” Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52030 Henry Kissinger's Negotiation Campaign to End the View Details
Keywords: Carmen Nobel
- 13 Aug 2008
- Research & Ideas
The Inner Life of Leaders
assessments came from correspondents like Neil Sheehan and David Halberstam. McNamara published a book years after he retired to reassess the Vietnam War and his role in it as secretary of defense. His main... View Details
Keywords: by Martha Lagace
- 12 Apr 2004
- Research & Ideas
Waking Up a Sleeping Company
to garner approval. I had learned from my days in the Defense Department during the Vietnam War the perils of well-rehearsed, positive presentations that avoid the essential realities. My approach led to... View Details
Keywords: by Bill George
- 17 Mar 2009
- First Look
First Look: March 17, 2009
Vietnam Harvard Business School Case 409-017 Should Lawrence Trinh pursue his aspiration of working in Vietnam-and if so, what set of principles and practices should he adopt if he encounters corruption? These are questions that... View Details
Keywords: Martha Lagace
- 24 Apr 2007
- First Look
First Look: April 24, 2007
magazine journalism early in the 1930s, Luce was able to cover some of the largest political and social events of the 20th century, including Charles Lindbergh's flight, World War II, the Cold War, and the View Details
Keywords: Sean Silverthorne
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Media Wise That sort of approach isn't possible in today's media-rich world—and probably wouldn't be very effective anyway. "It's more like the Vietnam War now," Deighton continues. "The ideas have to belong... View Details
- 21 Dec 2010
- First Look
First Look: December 21
observation to be compared and combined with substantial "prior" knowledge and reliable bodies of research. Vietnam Competitiveness Report 2010 Authors:Christian Ketels, Nguyen Dinh Cung, Nguyen Thi Tue Anh, and Do Hong Hanh... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
presented. The Second World War as an Economic Disaster Author:Niall Ferguson Publication:In Economic Disasters of the Twentieth Century, 83-132. Cheltenham: Edward Elgar Publishers, Ltd., 2007 Abstract World View Details
Keywords: Martha Lagace
- 10 Aug 2010
- First Look
First Look: August 10
2008 WL 1961156 (May 7, 2008) and the practical implications of the differences between unincorporated and corporate entities are highlighted. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/310036-PDF-ENG Barclays Wealth: Reignite View Details
Keywords: Martha Lagace
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
challenge, and it was never intended to be used in indiscriminate antipersonnel warfare. The pathway of its development by a Harvard research scientist to its use in flamethrowers by U.S. ground troops in World War II, and as an... View Details
Keywords: Dina Gerdeman