Publications

21 Apr 2023
News

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

February 2024
Teaching Note

Axie Infinity: Video Game Meets Blockchain

By: Marco Di Maggio

April 1995 (Revised July 1995)
Case

Power Play (C): 3DO in 32-bit Video Games

The 1980s were the "Nintendo" decade in video-games, while the early 1990s saw Sega rise to prominence on the basis of next-generation, 16-bit technology. By early 1994, Nintendo and Sega split the worldwide installed base of 16-bit home video-game systems about... View Details

Keywords: Information Technology; Competition; Product Marketing; Video Game Industry

May 2008
Supplement

Hasbro Games -- POX (A) and (B), Supporting Video

By: Elie Ofek

The video contains advertisements and media related clips regarding the launch of Hasbro's POX handheld game. View Details

Keywords: Media; Advertising; Product Launch; Entertainment and Recreation Industry

February 1986
Supplement

Kedaung Industrial Ltd., Video

By: Louis T. Wells Jr.

Presents an interview with the Indonesian partner of Corning Glass Works' investment in Indonesia. The first part of the interview sets out the original decisions made by the partners. It serves to introduce the partners to the class and to help them decide whether to... View Details

Keywords: Partners and Partnerships; Decisions; Investment; Consumer Products Industry; Indonesia

Find at Harvard

April 1995 (Revised July 1995)
Case

Power Play (B): Sega in 16-bit Video Games

Home video-game systems were pioneered by the U.S. company Atari in the mid-1970s. After going through boom and bust in the early 1980s, the industry was resurrected in the mid-1980s by the Japanese company Nintendo. With its 8-bit video-game system, Nintendo... View Details

Keywords: Information Technology; Competition; Video Game Industry; Japan; United States

August 2021
Supplement

The London 2012 Olympic Games Video Supplement

By: John T. Gourville

10 Mar 2021
News

Elevator Pitch: Game Time

Video Embed Animation by Drue Wagner and Troubadour Image + Sound Concept: Tilt Five is an entertainment system that uses augmented reality (AR) glasses, a game board, and a wand controller to engage players... View Details

Keywords: AI; virtual reality; gaming; technology; entrepreneurship; startups; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

16 Jan 2014
News

Even Sony's Playstation Now Can't Kill Retro Video Games

February 2002 (Revised May 2002)
Background Note

That's a Wrap: The Dynamics of the Video Rental Industry

By: V.G. Narayanan and Lisa Brem

The history, current dynamics, and future trends of the $10 billion home video rental industry provides a platform to discuss revenue-sharing contracts between suppliers of home videocassettes and retailers. View Details

Keywords: Contracts; Motivation and Incentives; Supply Chain Management; Revenue; Financial Strategy; Motion Pictures and Video Industry

June 2001
Case

Competitive Dynamics in Home Video Games (I): The Sony PlayStation

Describes Sony's entry into the home video-game market and its strategy for gaining market share. A rewritten version of an earlier case. View Details

Keywords: Competition; Market Entry and Exit; Video Game Industry

Jun 2004
Conference Presentation

Marketing Sequels Of Creative Goods: The Case of Video Games

By: Anita Elberse and Marco Bertini

February 2001 (Revised June 2001)
Case

Competitive Dynamics in Home Video Games (C): The Sega Genesis

Describes the launch of Sega's 16-bit Genesis console in 1988 and its effect on competitor Nintendo. A rewritten version of an earlier case. View Details

Keywords: Competitive Advantage; Competitive Strategy; Video Game Industry

June 2001
Case

Competitive Dynamics in Home Video Games (D): The Nintendo Super NES

Sets the scene for Nintendo's launch of its Super NES console in Japan and in the United States and describes consumer reaction to the console versus that of its major competitor at the time, Sega. A rewritten version of an earlier case. View Details

Keywords: Competition; Video Game Industry; Japan; United States

03 Jun 2014
News

Disrupting the Gaming Industry with the Same Old Playbook

Keywords: market development; disruptive innovation; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

July 2024
Case

Google Stadia: Game On or Game Over?

By: Derek C. M. van Bever and Akshat Agrawal

This case explores Google leadership's decision to pursue its cloud gaming innovation, Google Stadia, following disappointing early uptake by premium videogamers, the segment of the market that Google had targeted. Google had invested substantial resources and time... View Details

Keywords: Technological Innovation; Product Development; Leadership; Segmentation; Corporate Entrepreneurship; Video Game Industry

February 2001 (Revised July 2001)
Case

Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn

Outlines the events leading up to the Sega's launch of its 32-bit console named Saturn. View Details

Keywords: Competitive Strategy; Product Launch; Video Game Industry

April 2014
Article

The Cost of High-Powered Incentives: Employee Gaming in Enterprise Software Sales

By: Ian Larkin

This paper investigates the pricing distortions that arise from the use of a common non-linear incentive scheme at a leading enterprise software vendor. The empirical results demonstrate that salespeople are adept at gaming the timing of deal closure to take advantage... View Details

Keywords: Incentives; Motivation; Compensation; Gaming; Sales Force Management; Motivation and Incentives; Salesforce Management; Software; Compensation and Benefits; Information Technology Industry

March 2008 (Revised April 2008)
Case

Sony PlayStation 3: Game Over?

By: Elie Ofek

Outlines the challenges faced by Sony with the launch of its PlayStation 3. Information on the 2006 and 2007 holiday seasons and the success of rival consoles is outlined. In addition, the case allows examining the costs and revenues associated with a business model... View Details

Keywords: Business Model; Games, Gaming, and Gambling; Cost; Revenue; Product Launch; Sales; Competition; Hardware; Entertainment and Recreation Industry