Verizon - Publications - Faculty & Research

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to... View Details

Keywords: Dina Gerdeman

19 Jul 2011
Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

heavily on other, usually smaller, companies or external individuals to conduct many of their activities. What part of your iPad is made by Apple? Is the Verizon customer representative you're talking with really part of that company? How... View Details

Keywords: by Staff; Journalism & News; Publishing

11 Nov 2013
Research & Ideas

A Smarter Way to Reduce Customer Defections

companies. "All we did was use the same incentive you would otherwise use," Gupta says. "There was no change in anything except who you target, so there was no additional cost." Gupta and Lemmens also used projections to show that Verizon... View Details

Keywords: by Dina Gerdeman; Retail; Service

20 Feb 2013
Research & Ideas

Big Deal: Reflections on the Megamerger of American and US Airways

of Verizon, created today's Verizon out of two big mergers, with Bell Atlantic and GTE. In both cases, Seidenberg took a step backward to the number two position, before eventually moving up to CEO again. This kind of signal from the top... View Details

Keywords: Re: Rosabeth M. Kanter & Stuart C. Gilson; Air Transportation

05 Nov 2021
Op-Ed

How to Tap the Talent Automated HR Platforms Miss

As the global staffing shortage grinds on, corporate recruiters everywhere are relying on their online hiring platforms and automated systems to deliver the candidates they need. Too often, these tools will fail them, sidelining many qualified workers in the process.... View Details

Keywords: by Joseph B. Fuller

27 Sep 2004
Research & Ideas

How Leaders Build Winning Streaks

for others. Gordon Bethune said that he was getting an award because of everyone else's hard work. Ivan Seidenberg could share the CEO role twice in the mergers that produced Verizon because he put the needs of the institution first, over... View Details

Keywords: by Rosabeth Moss Kanter

17 Oct 2006
First Look

First Look: October 17, 2006

Sprint-Nextel, and Verizon Wireless; technology and service vendors, such as RealNetworks and Microsoft; and mobile virtual network operators, such as Virgin Mobile. Covers the origins of the mobile music business, projections on its... View Details

Keywords: Sean Silverthorne

05 Mar 2007
Research & Ideas

Risky Business? Protecting Foreign Investments

Foreign investment in developing countries has always involved an element of risk. Just ask Verizon Communications, which could lose hundreds of millions of dollars in Venezuela should President Hugo Chávez follow through with plans... View Details

Keywords: by Sean Silverthorne; Energy; Utilities

Publications