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- All HBS Web (109)
- Faculty Publications (24)
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- August 2023
- Case
WayCool: Reimagining the Food Supply Chain
By: Paul Gompers and Kairavi Dey
Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details
Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia
Gompers, Paul, and Kairavi Dey. "WayCool: Reimagining the Food Supply Chain." Harvard Business School Case 224-011, August 2023.
- 15 May 2007
- First Look
First Look: May 15, 2007
Working PapersI'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Todd Rogers, Katherine L. Milkman, and Max H. Bazerman Abstract How do decisions for the near future... View Details
Keywords: Martha Lagace
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
with Milkman and Rogers, they discuss their working paper "I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders," which looks at our tendency as consumers to choose... View Details
- 29 Jan 2024
- Research & Ideas
Do Disasters Rally Support for Climate Action? It's Complicated.
Environmental disasters like wildfires can ignite awareness of climate change and boost eco-friendly politicians’ careers. But do voters perceive a tradeoff between environmental policies and local economic growth? In Brazil, home to a majority of the Amazon tropical... View Details
Keywords: by Rachel Layne
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
1906 “In 1907, the cost of vegetable butter colors was about $2.00 ($50 in 2015 US dollars) per gallon, while synthetic dyes cost about $1.60 to $1.70 ($40 to $45 in 2015 US dollars),” she writes. “The amount of View Details
Keywords: by Carmen Nobel
- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
heightened consumer awareness and expectations make this appear not to be the case.” Global food safety standards are lacking Unsafe food, such as fruits and vegetables contaminated with feces, clearly creates a huge public health risk,... View Details
- 29 May 2020
- Op-Ed
How Leaders Are Fighting Food Insecurity on Three Continents
very small part of the food system, but whatever we are able to grow will be increasingly important,” Zmick says. Zmick also is engaging the Gardeneer community through social media, encouraging people to garden and grow fruits and View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
vegetables at the point of sale, improving the speed and accuracy of the checkout. If the benefit is not immediately apparent, make it obvious through advertising and promotional materials. Lesson 2: Make The Technology Easy To Use. Most... View Details
- 03 Jan 2017
- Research & Ideas
5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)
I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders by Todd Rogers, Katherine L. Milkman, and Max H. Bazerman. If you have resolved to exercise more, try ignoring what your peers... View Details
Keywords: by Carmen Nobel
- 13 Feb 2013
- Research & Ideas
5 Weight Loss Tips From Behavioral Economists
the data showed that customers tended to order a higher percentage of "should" items (like leafy greens) and a lower percentage of "want" items (like candy bars) the further in advance they placed an order. For a detailed account of the study, see "I'll Have the Ice... View Details
Keywords: by Carmen Nobel
- 11 Aug 2009
- First Look
First Look: August 11, 2009
and investors and borrowers will keep on believing that they've been hoodwinked and fleeced. Moreover, he points out that only a thorough repair of the agencies that handle securities and banking regulation can prevent new crises down the road. I'll Have the Ice Cream... View Details
Keywords: Martha Lagace
- 07 Aug 2000
- Research & Ideas
The Business of Biotech
2,500 protesters marching through Copley Square—many of them costumed as ghoulish vegetables or three-headed beasts. The scene was hardly the ideal forum for discussion. But as knowledge of life sciences develops alongside even swifter... View Details
- 10 Feb 2009
- First Look
First Look: February 10, 2009
for fresh fruit and vegetables and a third-party certification system to monitor compliance. By 2008, the GLOBALGAP standard had expanded to cover coffee, tea, livestock, and aquaculture. Over 90,000 producers in 87 countries had been... View Details
Keywords: Martha Lagace
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
decisions, remember information, and control mood are all affected by diet. What you need: Nearly all research on nutrition converges on one point: Eat as many vegetables and fruits as you can. Beyond that, avoid processed food (to... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 17 Apr 2007
- First Look
First Look: April 17, 2007
foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to a global obesity epidemic, DCP reformulated existing products and introduced new ones which met stringent... View Details
Keywords: Martha Lagace
- 15 Jan 2008
- First Look
First Look: January 15, 2008
http://www.hbs.edu/research/pdf/08-045.pdf I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do... View Details
Keywords: Martha Lagace
- 22 Apr 2014
- First Look
First Look: April 22
potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its vegetable and flower production beyond Kenya... View Details
Keywords: Sean Silverthorne
- 07 Oct 2008
- First Look
First Look: October 7, 2008
the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time (revised) Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do decisions made for tomorrow or two days in the future differ from... View Details
Keywords: Martha Lagace
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
explained Pedro Passos, operations president. The "tangible object" was a product line based on plant and vegetable oils traditionally used by indigenous communities in the hinterlands.13 The communities that possessed the key... View Details