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27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

well-grooved process to deal with copyright and trademarked content that could be applied to user-generated content, where you would give notice, require a timely response, and pursue legal means if... View Details

Keywords: by George Riedel

12 Nov 2008
Research & Ideas

The Marketing of a President

fundraising prowess was aided by his appreciation and use of all communications media, notably the Internet, to engage voters. Obama picked up where Howard Dean left off. He leveraged his website, the blogosphere, and even user-generated... View Details

Keywords: by John Quelch

08 Mar 2016
First Look

March 8, 2016

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50690 2016 Handbook of Media Economics User-Generated Content and Social Media By: Luca, Michael Abstract—This paper documents what economists... View Details

Keywords: Sean Silverthorne

02 Oct 2007
First Look

First Look: October 2, 2007

media of collaboration range from consumer review sites like Epinions and Trip Advisor, to collaborative networking sites like Bebo, Facebook, Orkut and Meetup, to trading sites like Craigslist and eBay, and user-generated View Details

Keywords: Martha Lagace

20 May 2014
First Look

First Look: May 20

514-048 YouTube for Brands This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting... View Details

Keywords: Sean Silverthorne

12 May 2009
First Look

First Look: May 12, 2009

world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009,... View Details

Keywords: Martha Lagace