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- All HBS Web (42)
- Faculty Publications (14)
Show Results For
- All HBS Web (42)
- Faculty Publications (14)
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
users and also spreads its content by algorithm. YouTube mainstreamed user-generated content, which had a vibe so different from television that the measurement services did not count YouTube as TV. Although... View Details
Keywords: by John Deighton and Leora Kornfeld
- 27 Sep 2011
- First Look
First Look: September 27
the boundaries of organizations. Though experience and productivity improvement may be seen as key benefits of this trend, little is known about how this shift toward outsourcing influences learning. When producing a unit of output, the View Details
Keywords: Sean Silverthorne
- 01 Mar 2024
- News
The Internet's Next Frontier
pages, web forms) Users mainly consumed information published on the web, but it was a one-way street Static web pages Content owned only by the creator Minimal online transactions No/very little user data collected Inception of World... View Details
Keywords: Jennifer Gillespie
- Web
Winners & Runners-Up | New Venture Competition
Social Enterprise Track Runner-Up We create credible, fun online content on women's health/sex, plus sexual assault prevention events. Business Track, 2015 RapidSOS Michael Martin Nick Horelik Kellen Brink Alex Santana Kaiying Liao Joe... View Details
- Web
Industry Information - Alumni
and user-generated content on companies and career issues. HBS alumni version available via eBaker. Covers information on case interviewing, a description of the industry, and profiles of the top 50... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 06 Oct 2009
- First Look
First Look: October 6
http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=710410-PDF-ENG&conversationId=264137&E=1234203 Daqi Harvard Business School Case 309-113 In 2008, Daqi was one of the largest Internet portals for user-generated View Details
Keywords: Martha Lagace
- 04 Sep 2019
- News
In My Humble Opinion: Status Update
“Invigorating” is the word Marne Levine (MBA 2005) uses to describe her work at Facebook. As vice president of global partnerships and business development, a role she took on in February, Levine oversees a broad swath of the company’s original View Details
Keywords: Julia Hanna
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
AOL’s chat rooms and SixDegrees, a social networking site that peaked at 3.5 million members before failing in 2001. Despite these developments, I didn’t foresee the rapid rise of Friendster (founded in 2002), MySpace (2003), and Facebook (2004). View Details
- 28 May 2019
- News
Case Study: Building the Base
ground. After establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says. Media companies could license the product to enable more robust user-generated discussion... View Details
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
well-grooved process to deal with copyright and trademarked content that could be applied to user-generated content, where you would give notice, require a timely response, and pursue legal means if... View Details
Keywords: by George Riedel
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
fundraising prowess was aided by his appreciation and use of all communications media, notably the Internet, to engage voters. Obama picked up where Howard Dean left off. He leveraged his website, the blogosphere, and even user-generated... View Details
Keywords: by John Quelch
- 08 Mar 2016
- First Look
March 8, 2016
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50690 2016 Handbook of Media Economics User-Generated Content and Social Media By: Luca, Michael Abstract—This paper documents what economists... View Details
Keywords: Sean Silverthorne
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site... View Details
- 20 May 2014
- First Look
First Look: May 20
514-048 YouTube for Brands This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting... View Details
Keywords: Sean Silverthorne
- 02 Oct 2007
- First Look
First Look: October 2, 2007
media of collaboration range from consumer review sites like Epinions and Trip Advisor, to collaborative networking sites like Bebo, Facebook, Orkut and Meetup, to trading sites like Craigslist and eBay, and user-generated View Details
Keywords: Martha Lagace
- Web
HBS - Financials | From the Chief Financial Officer
will be directed toward transitioning HBS Online to a University-wide Learning Experience Platform, incorporating user-generated content to create a more personalized, engaging, and collaborative learning... View Details
- 12 May 2009
- First Look
First Look: May 12, 2009
world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009,... View Details
Keywords: Martha Lagace
- Web
Faculty & Advisors | MBA
started her career as a product manager at Microsoft before leading product and marketing efforts for Shopping.com and Epinions, one of the web’s first user-generated content services. She is currently a... View Details