Unethical Marketing Practices - Publications - Faculty & Research

07 Jul 2020
News

Cold Call: SmileDirect Looks Beyond Direct-to-Consumer Marketing

29 Oct 2015
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Options to Promote Competitive Generics Markets in the United States

25 Apr 2014
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Keeping an iron grip on Nigeria's financial markets

Arunma Oteh (MBA 1990) has been leading the transformation of Nigeria's capital markets, improving their integrity and regulatory framework, since becoming director-general of the country's Security and Exchange Commission in 2010. "Capital View Details

24 Apr 2014
News

Studying how society shapes market practices, government policies

Harvard Business School Professor Matt Weinzierl talks about his research into the ways market practices and government policies are shaped by society. (Published April 2014) View Details

08 May 2020
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Why the Unemnployment Rate is 15 Percent. Here's Why the Stock Market Doesn't Mind.

01 Oct 2016
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Why it's misguided for Wells Fargo to ban sales goals after its fraud scandal

01 Jun 2012
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Faculty Books

engagement—that drove their organization when it was a start-up? The answer lies in the power of conversation. Professor Groysberg and his coauthor explore the promise of conversation-powered leadership, from the practice of talking... View Details

Keywords: Professor Amy C. Edmonson; Professor Boris Groysberg; Professor Josh Lerner; Teaching Fellow Ann Leamon; Professor Leslie A. Perlow; Professor of Management Practice Felda Hardymon;; social media; Finance

28 Jan 2011
News

Something for the weekend

01 Sep 2020
News

Action Plan: Finding Fluency

Circle the globe. Duolingo has users worldwide, but awareness of the brand is low in many countries. “There’s a lot of opportunity in markets where people haven’t been exposed to the product.” Court the influencers. Social media mavens... View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services