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- All HBS Web
(189)
- Faculty Publications (54)
- April 2015
- Article
Self-serving Justifications: Doing Wrong and Feeling Moral
By: Shaul Shalvi, F. Gino, Rachel Barkan and Shahar Ayal
Unethical behavior by "ordinary" people poses significant societal and personal challenges. We present a novel framework centered on the role of self-serving justification to build upon and advance the rapidly expanding research on intentional unethical behavior of... View Details
Shalvi, Shaul, F. Gino, Rachel Barkan, and Shahar Ayal. "Self-serving Justifications: Doing Wrong and Feeling Moral." Current Directions in Psychological Science 24, no. 2 (April 2015): 125–130.
- 2015
- Working Paper
Thick as Thieves? Dishonest Behavior and Egocentric Social Networks
By: Jooa Julia Lee, Dong-Kyun Im, Bidhan Parmar and Francesca Gino
People experience a threat to their moral self-concept in the face of discrepancies between their moral values and their unethical behavior. We theorize that people's need to restore their view of themselves as moral activates thoughts of a high-density personal social... View Details
Lee, Jooa Julia, Dong-Kyun Im, Bidhan Parmar, and Francesca Gino. "Thick as Thieves? Dishonest Behavior and Egocentric Social Networks." Harvard Business School Working Paper, No. 15-064, February 2015.
- 2014
- Other Teaching and Training Material
Marketing Reading: Segmentation and Targeting
By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details
Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States
Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
- 2014
- Article
Morality Rebooted: Exploring Simple Fixes to Our Moral Bugs
Ethics research developed partly in response to calls from organizations to understand and solve unethical behavior. Departing from prior work that focused mainly on examining the antecedents and consequences of dishonesty, we examine two approaches to mitigating... View Details
Keywords: Corruption; Dishonesty; Unethical Behavior; Interventions; Structure; Values; Behavior; Ethics; Moral Sensibility
Zhang, Ting, Francesca Gino, and Max Bazerman. "Morality Rebooted: Exploring Simple Fixes to Our Moral Bugs." Research in Organizational Behavior 34 (2014): 63–79.
- 2014
- Article
Time, Money, and Morality
By: F. Gino and C. Mogilner
Money, a resource that absorbs much daily attention, seems to be present in much unethical behavior thereby suggesting that money itself may corrupt. This research examines a way to offset such potentially deleterious effects—by focusing on time, a resource that tends... View Details
Gino, F., and C. Mogilner. "Time, Money, and Morality." Psychological Science 25, no. 2 (February 2014): 414–421.
- October 2013
- Article
License to Cheat: Voluntary Regulation and Ethical Behavior
By: F. Gino, E. Krupka and R. Weber
While monitoring and regulation can be used to combat socially costly unethical conduct, their intended targets are often able to avoid regulation or hide their behavior. This surrenders at least part of the effectiveness of regulatory policies to firms' and... View Details
Keywords: Ethical Behavior; Dishonesty; Regulation; Selection; Social Norms; Behavior; Ethics; Societal Protocols
Gino, F., E. Krupka, and R. Weber. "License to Cheat: Voluntary Regulation and Ethical Behavior." Management Science 59, no. 10 (October 2013): 2187–2203.
- October 2013
- Article
The Cheater's High: The Unexpected Affective Benefits of Unethical Behavior
By: N. E. Ruedy, C. Moore, F. Gino and M. Schweitzer
Many theories of moral behavior assume that unethical behavior triggers negative affect. In this paper, we challenge this assumption and demonstrate that unethical behavior can trigger positive affect, which we term a "cheater's high." Across six studies, we find that... View Details
Ruedy, N. E., C. Moore, F. Gino, and M. Schweitzer. "The Cheater's High: The Unexpected Affective Benefits of Unethical Behavior." Journal of Personality and Social Psychology 105, no. 4 (October 2013): 531–548.
- September 2013
- Article
Self-serving Altruism? The Lure of Unethical Actions That Benefit Others
By: F. Gino, S. Ayal and D. Ariely
In three experiments, we propose and find that individuals cheat more when others can benefit from their cheating and when the number of beneficiaries of wrongdoing increases. Our results indicate that people use moral flexibility to justify their self-interested... View Details
Keywords: Ethics; Cheating; Morality; Moral Sensibility; Behavior; Decision Choices and Conditions; Attitudes
Gino, F., S. Ayal, and D. Ariely. "Self-serving Altruism? The Lure of Unethical Actions That Benefit Others." Journal of Economic Behavior & Organization 93 (September 2013): 285–292.
- August 2013
- Article
Customer-Driven Misconduct: How Competition Corrupts Business Practices
By: Victor Manuel Bennett, Lamar Pierce, Jason A. Snyder and Michael W. Toffel
Competition among firms yields many benefits but can also encourage firms to engage in corrupt or unethical activities. We argue that competition can lead organizations to provide services that customers demand but that violate government regulations, especially when... View Details
Keywords: Competition; Crime and Corruption; Management Practices and Processes; Ethics; Consumer Behavior; Customer Satisfaction; Auto Industry; Service Industry
Bennett, Victor Manuel, Lamar Pierce, Jason A. Snyder, and Michael W. Toffel. "Customer-Driven Misconduct: How Competition Corrupts Business Practices." Management Science 59, no. 8 (August 2013): 1725–1742. (Online Appendix. Lead article. Nominated for "Best Conference Paper Award" and "SMS Best Conference Paper Prize for Practice Implications" at 2012 Strategic Management Society International Conference.)
- 2013
- Article
Ethically Adrift: How Others Pull Our Moral Compass from True North, and How we Can Fix It
By: C. Moore and F. Gino
This chapter is about the social nature of morality. Using the metaphor of the moral compass to describe individuals' inner sense of right and wrong, we offer a framework to help us understand social reasons why our moral compass can come under others' control, leading... View Details
Moore, C., and F. Gino. "Ethically Adrift: How Others Pull Our Moral Compass from True North, and How we Can Fix It." Research in Organizational Behavior 33 (2013): 53–77.
- Article
The Pot Calling the Kettle Black: Distancing Response to Ethical Dissonance
By: R. Barkan, S. Ayal, F. Gino and D. Ariely
Six studies demonstrate the "pot calling the kettle black" phenomenon whereby people are guilty of the very fault they identify in others. Recalling an undeniable ethical failure, people experience ethical dissonance between their moral values and their behavioral... View Details
Keywords: Ethical Dissonance; Cognitive Dissonance; Moral Judgment; Impression Management; Unethical Behavior; Values and Beliefs; Moral Sensibility; Cognition and Thinking; Research; Behavior; Judgments
Barkan, R., S. Ayal, F. Gino, and D. Ariely. "The Pot Calling the Kettle Black: Distancing Response to Ethical Dissonance." Journal of Experimental Psychology: General 141, no. 4 (November 2012): 757–773.
- September 2012
- Article
Vicarious Dishonesty: When Psychological Closeness Creates Distance from One's Moral Compass
By: F. Gino and A. Galinsky
In four studies employing multiple manipulations of psychological closeness, we found that feeling connected to another individual who engages in selfish or dishonest behavior leads people to vicariously justify the actions of this individual and to behave more... View Details
Gino, F., and A. Galinsky. "Vicarious Dishonesty: When Psychological Closeness Creates Distance from One's Moral Compass." Organizational Behavior and Human Decision Processes 119, no. 1 (September 2012): 15–26.
- June 2012
- Article
Sweeping Dishonesty under the Rug: How Unethical Actions Lead to Forgetting of Moral Rules
By: Lisa L. Shu and Francesca Gino
Dishonest behavior can have various psychological outcomes. We examine whether one consequence could be the forgetting of moral rules. In four experiments, participants were given the opportunity to behave dishonestly, and thus earn undeserved money, by over-reporting... View Details
Shu, Lisa L., and Francesca Gino. "Sweeping Dishonesty under the Rug: How Unethical Actions Lead to Forgetting of Moral Rules." Journal of Personality and Social Psychology 102, no. 6 (June 2012): 1164–1177.
- March 2012
- Article
The Dark Side of Creativity: Original Thinkers Can Be More Dishonest
By: F. Gino and D. Ariely
Creativity is a common aspiration for individuals, organizations, and societies. Here, however, we test whether creativity increases dishonesty. We propose that a creative personality and a creative mindset promote individuals' ability to justify their behavior, which,... View Details
Gino, F., and D. Ariely. "The Dark Side of Creativity: Original Thinkers Can Be More Dishonest." Journal of Personality and Social Psychology 102, no. 3 (March 2012): 445–459.
- December 2012
- Article
Behavioral Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty
By: Max Bazerman and Francesca Gino
Early research and teaching on ethics focused on either a moral development perspective or philosophical approaches, and used a normative approach by focusing on the question of how people should act when resolving ethical dilemmas. In this paper, we briefly describe... View Details
Keywords: Ethical Decision Making; Corruption; Unethical Behavior; Behavioral Decision Research; Behavior; Ethics
Bazerman, Max, and Francesca Gino. "Behavioral Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty." Annual Review of Law and Social Science 8 (December 2012): 85–104.
- July 2011
- Article
Unable to Resist Temptation: How Self-control Depletion Promotes Unethical Behavior
By: F. Gino, M. Schweitzer, N. Mead and D. Ariely
Gino, F., M. Schweitzer, N. Mead, and D. Ariely. "Unable to Resist Temptation: How Self-control Depletion Promotes Unethical Behavior." Organizational Behavior and Human Decision Processes 115, no. 2 (July 2011): 191–203.
- April 2011
- Article
Ethical Breakdowns: Good People often Let Bad Things Happen. Why?
By: Max H. Bazerman and Ann E. Tenbrunsel
Companies are spending a great deal of time and money to install codes of ethics, ethics training, compliance programs, and in-house watchdogs. If these efforts worked, the money would be well spent. But unethical behavior appears to be on the rise. The authors observe... View Details
Keywords: Ethics; Moral Sensibility; Corporate Accountability; Corporate Governance; Leadership; Behavior; Conflict of Interests
Bazerman, Max H., and Ann E. Tenbrunsel. "Ethical Breakdowns: Good People often Let Bad Things Happen. Why?" Harvard Business Review 89, no. 4 (April 2011).
- February 2011
- Article
Bounded Ethicality in Negotiations
By: Max Bazerman
Routine and persistent acts of dishonesty prevail in everyday life, yet most people resist shining a critical moral light on their own behavior, thereby maintaining and oftentimes inflating images of themselves as moral individuals. We overview the psychology that... View Details
Keywords: Behavior; Values and Beliefs; Strategy; Goals and Objectives; Reputation; Negotiation; Moral Sensibility
Bazerman, Max. "Bounded Ethicality in Negotiations." Negotiation and Conflict Management Research 4, no. 1 (February 2011): 8–11.
- 2011
- Working Paper
The Dark Side of Creativity: Original Thinkers Can Be More Dishonest
By: Francesca Gino and Dan Ariely
Creativity is a common aspiration for individuals, organizations, and societies. Here, however, we test whether creativity increases dishonesty. We propose that a creative personality and creativity primes promote individuals' motivation to think outside the box and... View Details
Gino, Francesca, and Dan Ariely. "The Dark Side of Creativity: Original Thinkers Can Be More Dishonest." Harvard Business School Working Paper, No. 11-064, January 2011.
- 2010
- Article
The Ethical Mirage: A Temporal Explanation as to Why We Are Not as Ethical as We Think We Are
By: A. E. Tenbrunsel, K. Diekmann, K A. Wade-Benzoni and Max Bazerman
This paper explores the biased perceptions that people hold of their own ethicality. We argue that the temporal trichotomy of prediction, action and recollection is central to these misperceptions: People predict that they will behave more ethically than they actually... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Framework; Research; Behavior; Cognition and Thinking; Perception; Prejudice and Bias
Tenbrunsel, A. E., K. Diekmann, K A. Wade-Benzoni, and Max Bazerman. "The Ethical Mirage: A Temporal Explanation as to Why We Are Not as Ethical as We Think We Are." Research in Organizational Behavior 30 (2010): 153–173.