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- Faculty Publications (11)
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- 09 Jun 2021
- Research & Ideas
How Tennis, Golf, and White Anxiety Block Racial Integration
results raise an uncomfortable question: Are the self-segregating behaviors exhibited by many White Americans the result of conscious or unconscious racist thoughts? “To me, that’s a less important question,” says Jachimowicz. “I think... View Details
Keywords: by Jay Fitzgerald
- 26 Mar 2018
- Research & Ideas
To Motivate Employees, Give an Unexpected Bonus (or Penalty)
organization. “If you feel you are being given a little more that you thought you would earn, then you tend to go above and beyond to restore this balance” Incentive mechanisms to motivate employees can take many forms, whether it’s... View Details
- 05 Oct 2020
- Book
Want to Be Happier? Make More Free Time
to some perfect ideal in our minds,” Whillans says. “We have to disconnect the experience from money, since that doesn’t adequately measure its value.” Use it or lose it Tending to our time takes careful thought and planning, since it’s... View Details
Keywords: by Dina Gerdeman
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
things to journalists and practitioners that are backed by sound scientific evidence,” says Brooks. “And if I mention my own thoughts or opinions, I make sure to give a big fat disclaimer such as ‘I don’t have data on this, but ” or ‘This... View Details
- 11 Sep 2012
- First Look
First Look: September 11
http://hbr.org/product/indispensable-when-leaders-really-matter/an/11129-HBK-ENG Unconscious Thought Reduces Intrusion Development: A Replication and Extension Authors:Julie Krans, Dorte Janecko, and Maarten... View Details
Keywords: Sean Silverthorne
- 13 May 2008
- First Look
First Look: May 13, 2008
themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so... View Details
Keywords: Martha Lagace
- 08 May 2012
- First Look
First Look: May 8
PublicationsTo Think or Not To Think about Trauma? An Experimental Investigation into Unconscious Thought and Intrusion Development Authors:Julie Krans and Maarten W. Bos Publication:Journal of... View Details
Keywords: Carmen Nobel
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
positioning brands, directing marketing messages, and improving products and services may be leading away from vast surveys or focus group inquiries of consumers' conscious reactions. Instead, they may increasingly be replaced with interviews of small numbers of... View Details
Keywords: by James Heskett
- 12 Jun 2012
- First Look
First Look: June 12
Self-Knowledge, Unconscious Thought, and Decision Making Authors:Maarten W. Bos and Ap Dijksterhuis Publication:In Handbook of Self-Knowledge, edited by Simine Vazire and Timothy D. Wilson. Guilford Press, 2012 Abstract An abstract is... View Details
Keywords: Sean Silverthorne
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
technology at all but with the way you are collecting and using your data, experts say. Although getting your CRM program in order is an essential component of achieving customer loyalty, there's much more that you need to do. "Marketers need a good, View Details
Keywords: by Jean Ayers
- 05 Mar 2013
- First Look
First Look: March 5
http://sloanreview.mit.edu/the-magazine/2013-winter/54215/how-to-identify-the-best-customers-for-your-business/ Prolonged Thought: Proposing Type 3 Processing Authors:Dijksterhuis, Ap, Madelijn Strick, Maarten W. Bos, and Loran F. Nordgren Publication:Dual Process... View Details
Keywords: Sean Silverthorne
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
unconsciously gone back to its roots. After leaving Mercedes, Ferdinand Porsche founded his own design firm in 1931 with his son and his son-in-law, Anton Piëch—yes, the father of Ferdinand Piëch of VW, making the original Ferdinand... View Details