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  • June 2023
  • Exercise

Clash of Two Giants Simulation Exercise Instructions

By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy
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  • June 2023 (Revised October 2024)
  • Teaching Note

Clash of Two Giants Simulation Exercise Teaching Note

By: Feng Zhu
Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides—consumers and those providing applications or services—need access... View Details
Keywords: Platform Strategy; Customer Acquisition; Technology Platform; Competitive Strategy; Network Effects; Digital Platforms; Management Skills
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  • October 2023 (Revised April 2024)
  • Case

TetraScience: Unlocking the Power of Scientific Data

By: Satish Tadikonda and William Marks
After pivoting from a focus on hardware to a focus on scientific data, TetraScience, led by veteran SaaS executive, Patrick Grady and Founder Spin Wang, has embarked on a journey from nearly cash-out to a player in the scientific data management space. This case... View Details
Keywords: Business Model; Change Management; Entrepreneurship; Information Management; Business Strategy; Market Entry and Exit; Information Technology Industry
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  • 04 Nov 2011
  • Working Paper Summaries

Multi-Sided Platforms

Keywords: by Andrei Hagiu & Julian Wright
  • January 2010 (Revised May 2012)
  • Case

TopCoder (A): Developing Software through Crowdsourcing

By: Karim R. Lakhani, David A. Garvin and Eric Lonstein
TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who... View Details
Keywords: Business Model; Innovation and Invention; Two-Sided Platforms; Motivation and Incentives; Social and Collaborative Networks; Competition; Software; Technology Industry
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  • 21 Jun 2007
  • Working Paper Summaries

Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

Keywords: by Andrei Hagiu; Technology
  • 07 Mar 2007
  • Research & Ideas

How Do You Value a “Free” Customer?

new buyer or a job seeker. It also shows how a firm may want to allocate its marketing expenditure between buyers and sellers. Q: Are there some networked environments where this model would work better than others? A: So far we have... View Details
Keywords: by Sarah Jane Gilbert; Web Services
  • 25 May 2010
  • First Look

First Look: May 25

Network Effects Authors:Hanna W. Halaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets would rationally prefer a platform-limiting choice. We show... View Details
Keywords: Martha Lagace
  • 29 Jun 2010
  • First Look

First Look: June 29

crisis, in contrast, fared less satisfactorily abroad. Second, multinationals that engaged in activities with vertical production linkages or stronger financial constraints exhibited particularly better responses compared to local firms. Finally, being part of a larger... View Details
Keywords: Martha Lagace
  • 30 Apr 2013
  • First Look

First Look: April 30

Julie, and Tiziana Casciaro Abstract—We propose a relational theory of how change agents in organizations use the strength of ties in their network to overcome resistance to change. We argue that strong ties to potentially influential... View Details
Keywords: Sean Silverthorne
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

that they could approach the markets of the US and Europe more directly. Indeed, Amazon was the teacher. Beginning in 2013, the retail website began to recruit Chinese manufacturers to sell on Amazon Marketplace. The seeds for the birth of SHEIN were sown. SHEIN’s... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

First 1,000 Customers, we explored how these two-sided platforms got their start and attracted a significant number of early adopters based on a Harvard Business School case that professor Teixeira wrote with Morgan Brown. “Airbnb... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 05 Apr 2011
  • First Look

First Look: April 5

Limits to Network Effects Authors:Hann Hałaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets rationally prefer a platform restricting choice rather... View Details
Keywords: Sean Silverthorne
  • 02 Apr 2013
  • First Look

First Look: April 2

  Publications 2006 Nature Reviews Beyond Magic Bullets: True Innovation in Health Care By: Narayan, Vaibhav A., Marco Mohwinckel, Gary Pisano, Michael Yang, and Husseini Manji Abstract—The molecular medicine revolution-based on advances in fields such as genomics and... View Details
Keywords: Sean Silverthorne
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

Network Revenue Management Using Thompson Sampling" (2018). Kris Johnson Ferreira : Finalist in the 2021 Manufacturing & Service Operations Management Society (MSOM) Practice Based Research Competition with Emily Mower for "Demand... View Details
  • 26 Jul 2016
  • First Look

July 26, 2016

two-sided markets grew to scale, network effects kicked in as more consumers bred more suppliers and vice versa. But how did these platforms acquire their first customers at the time when they had so few... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

outdated. Instead, innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities, and operating in a coordinated manner. This new model demands that firms develop different skills, in... View Details
Keywords: Martha Lagace
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707493   PublicationsMerchant or Two-Sided Platform Author:Andrei Hagiu Periodical:Review of Network Economics (forthcoming) Abstract This... View Details
Keywords: Martha Lagace
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

two-sided marketplace, it must achieve a critical mass of both employers and employees in each market to be successful, an endeavor that takes time and resources. Focusing on a small number of states would allow the company to prove the... View Details
Keywords: April White
  • 31 Mar 2011
  • News

Building an Online Swap Shop

the holidays. He also recalled how the idea for thredUP came to him at HBS. “The original concept for how to deal with two-sided marketplaces, which is what thredUP is, came from HBS associate professor Andrei Hagiu’s Strategy &... View Details
Keywords: Clothing and Clothing Accessories Stores; Retail Trade