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  • August 2021 (Revised March 2022)
  • Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
Related
  • Article

Lone Wolves in Infinite, Discrete Matching Markets

By: Ravi Jagadeesan
In finite two-sided matching markets, the Lone Wolf Theorem guarantees that the same set of agents remains unmatched in all stable outcomes. I show by example that this assertion is not true in infinite, discrete markets. However, despite the fact that the Lone Wolf... View Details
Keywords: Lone Wolf Theorem; Strategy-proofness; Marketplace Matching
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  • 2010
  • Working Paper

Manipulability in Matching Markets: Conflict and Coincidence of Interests

We study comparative statics of manipulations by women in the men-proposing deferred acceptance mechanism in the two-sided one-to-one marriage market. We prove that if a group of women employs truncation strategies or weakly successfully manipulates, then all other... View Details
Keywords: Conflict of Interests; Marketplace Matching; Two-Sided Platforms
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  • 2013
  • Working Paper

Competing by Restricting Choice: The Case of Search Platforms

By: Hanna Halaburda and Mikolaj Jan Piskorski
Seminal papers recommend that platforms in two-sided markets increase the number of complements available. We show that a two-sided platform can successfully compete by limiting the choice of potential matches it offers to its customers while charging higher prices... View Details
Keywords: Matching Platform; Indirect Network Effects; Limits To Network Effects; Decision Choices and Conditions; Network Effects; Two-Sided Platforms; Marketplace Matching; Competitive Strategy
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  • 2008
  • Working Paper

Stability and Nash Implementation in Matching Markets with Couples

By: Claus-Jochen Haake and Bettina-Elisabeth Klaus
We consider two-sided matching markets with couples. First, we extend a result by Klaus and Klijn (2005, Theorem 3.3) and show that for any weakly responsive couples market there always exists a "double stable" matching, i.e., a matching that is stable for the couples... View Details
Keywords: Marketplace Matching; Balance and Stability; Game Theory
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  • December 2024
  • Article

Respect for Improvements and Comparative Statics in Matching Markets

By: Scott Duke Kominers
One of the oldest results in the theory of two-sided matching is the entry comparative static, which shows that under the Gale–Shapley deferred acceptance algorithm, adding a new agent to one side of the market makes all the agents on the other side weakly... View Details
Keywords: Market Entry and Exit; Marketplace Matching; Mathematical Methods; Market Design
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  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
Related
  • 2009
  • Working Paper

Smith and Rawls Share a Room: Stability and Medians

By: Bettina-Elisabeth Klaus and Flip Klijn
We consider one-to-one, one-sided matching (roommate) problems in which agents can either be matched as pairs or remain single. We introduce a so-called bi-choice graph for each pair of stable matchings and characterize its structure. Exploiting this structure we... View Details
Keywords: Fairness; One-Sided Platforms; Two-Sided Platforms; Marketplace Matching; Mathematical Methods; Balance and Stability
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  • June 2023
  • Exercise

Clash of Two Giants Simulation Exercise Instructions

By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy
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  • 2016
  • Working Paper

Refugee Resettlement

By: David Delacretaz, Scott Duke Kominers and Alexander Teytelboym
Over 100,000 refugees are permanently resettled from refugee camps to hosting countries every year. Nevertheless, refugee resettlement processes in most countries are ad hoc, accounting for neither the priorities of hosting communities nor the preferences of refugees... View Details
Keywords: Refugees; Marketplace Matching; Mathematical Methods
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  • December 2019
  • Article

Costly Concessions: An Empirical Framework for Matching with Imperfectly Transferable Utility

By: Alfred Galichon, Scott Duke Kominers and Simon Weber
We introduce an empirical framework for models of matching with imperfectly transferable utility and unobserved heterogeneity in tastes. Our framework allows us to characterize matching equilibrium in a flexible way that includes as special cases the classic fully- and... View Details
Keywords: Sorting; Matching; Marriage Market; Intrahousehold Allocation; Imperfectly Transferable Utility; Marketplace Matching; Mathematical Methods
Related
  • 2011
  • Working Paper

Better-reply Dynamics in Deferred Acceptance Games

In this paper we address the question of learning in a two-sided matching mechanism that utilizes the deferred acceptance algorithm. We consider a repeated matching game where at each period agents observe their match and have the opportunity to revise their strategy... View Details
Keywords: Learning; Marketplace Matching; Outcome or Result; Game Theory; Mathematical Methods; Strategy
Related
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details
Keywords: by Sean Silverthorne
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

that they could approach the markets of the US and Europe more directly. Indeed, Amazon was the teacher. Beginning in 2013, the retail website began to recruit Chinese manufacturers to sell on Amazon Marketplace. The seeds for the birth of SHEIN were sown. SHEIN’s... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

two-sided platform, you have to acquire both the customers and the services,” says Harvard Business School’s Thales Teixeira, Lumry Family Associate Professor of Business Administration. “It’s the classic chicken-and-egg problem,” he... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

Re-Shapes Two-Sided Platforms” with Daniel Trabucchi, Antonella Moretto, and Tommaso Buganza. Edward McFowland III : Won the Best Reviewer Award at the 2019 Conference on Information Systems and Technology. Seth Neel : Named to the 2019... View Details
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

marketplaces are often “winner take all,” and Nomad is not alone in pursuing a technological fix to health care staffing; delaying expansion risks ceding ground to new competitors. Which path should the company take? The Answers: Having... View Details
Keywords: April White
  • 19 Oct 2023
  • Blog Post

New Venture Competition 2023: Business and Environment Ventures

installing, and commercializing privately owned electric vehicle chargers. Tierra Climate - Jacob Mansfield (MBA 2023) - You can’t reach 100% renewables without energy storage, which is currently too costly to build. Tierra Climate is a View Details
  • 26 Jul 2016
  • First Look

July 26, 2016

https://cb.hbsp.harvard.edu/cbmp/product/216076-PDF-ENG Harvard Business School Case 516-094 Airbnb, Etsy, Uber: Acquiring the First Thousand Customers By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest... View Details
Keywords: Sean Silverthorne
  • Web

Scaling Technology Ventures - Course Catalog

profitability,” in placing particular emphasis on how ventures scale by achieving not just product-market fit, but profit -market fit. Classes cover a diverse array of tech and tech-enabled businesses, including e-commerce, ed-tech, SaaS, HR-tech, mobile apps and... View Details