Twitter - Publications - Faculty & Research

April 2013
Teaching Note

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details

Keywords: Knowledge Use and Leverage; Knowledge Acquisition; Marketing; Television Entertainment; Mobile Technology

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March 2020
Supplement

Stock-Based Compensation at Twitter

By: Jonas Heese

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Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter's purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing... View Details

06 Nov 2019
News

Google Buys Fitbit, and Twitter Bans Political Ads

November 2018 (Revised September 2022)
Teaching Note

Stock-Based Compensation at Twitter

By: Jonas Heese, Zeya Yang and Mike Young

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04 Feb 2015
News

HBS Professors Take Over Twitter for the Super Bowl

02 Jun 2009
News

Is Twitter dominated by men?

25 Jan 2022
News

Why Facebook and Twitter Opened the Door to NFTs

04 Jan 2017
News

Trump's Twitter bark worse than his bite?

07 Jul 2023
News

How Threads can overtake Elon Musk's Twitter

21 Dec 2022
News

What Kind of Leader Does Twitter Need?

20 Jun 2023
News

Elon Musk’s Twitter Takeover: Lessons in Strategic Change

26 Sep 2012
News

140 Characters of Risk: Some CEOs Fear Twitter

18 Nov 2013
Op-Ed

Twitter IPO: Overvalued or the Start of Something Big?

Twitter soared high on its first day of trading on Nov. 7, with its shares closing the day at $45 for a value of $25 billion. Even though TWTR has yet to make money, investors flocked to the stock in droves, eager to own a part of the... View Details

Keywords: by Chet Huber; Technology

Article

Twitter Begs Users to Target Themselves for Ads

By: Scott Duke Kominers

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02 Nov 2022
News

Elon Musk’s Leadership Style as Head of Twitter

01 Aug 2019
What Do You Think?

Has the Twitter Age Left the Case Method Behind?

solutions to these complex problems, some better and some worse.” r_ganesh raised a highly relevant point in concluding that “the case study is off the pedestal of method-worshippers. It is a good thing. And the Twitter age is not to... View Details

Keywords: by James Heskett; Education