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Show Results For
- All HBS Web
(302)
- People (6)
- News (143)
- Research (124)
- Events (1)
- Multimedia (18)
- Faculty Publications (47)
- April 2013
- Teaching Note
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details
New Twitter Research: Men Follow Men and Nobody Tweets
Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter's purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing... View Details
- 06 Nov 2019
- News
Google Buys Fitbit, and Twitter Bans Political Ads
- November 2018 (Revised September 2022)
- Teaching Note
Stock-Based Compensation at Twitter
By: Jonas Heese, Zeya Yang and Mike Young
- 04 Feb 2015
- News
HBS Professors Take Over Twitter for the Super Bowl
- 02 Jun 2009
- News
Is Twitter dominated by men?
- 25 Jan 2022
- News
Why Facebook and Twitter Opened the Door to NFTs
- 07 Jul 2023
- News
How Threads can overtake Elon Musk's Twitter
- 21 Dec 2022
- News
What Kind of Leader Does Twitter Need?
- 20 Jun 2023
- News
Elon Musk’s Twitter Takeover: Lessons in Strategic Change
- 04 Jan 2017
- News
Trump's Twitter bark worse than his bite?
- 18 Nov 2013
- Op-Ed
Twitter IPO: Overvalued or the Start of Something Big?
Twitter soared high on its first day of trading on Nov. 7, with its shares closing the day at $45 for a value of $25 billion. Even though TWTR has yet to make money, investors flocked to the stock in droves, eager to own a part of the... View Details
- Article
Twitter Begs Users to Target Themselves for Ads
Kominers, Scott Duke. "Twitter Begs Users to Target Themselves for Ads." Bloomberg Opinion (December 30, 2019).
- 02 Nov 2022
- News
Elon Musk’s Leadership Style as Head of Twitter
- 26 Sep 2012
- News
140 Characters of Risk: Some CEOs Fear Twitter
- 01 Aug 2019
- What Do You Think?
Has the Twitter Age Left the Case Method Behind?
solutions to these complex problems, some better and some worse.” r_ganesh raised a highly relevant point in concluding that “the case study is off the pedestal of method-worshippers. It is a good thing. And the Twitter age is not to... View Details
- 20 May 2022
- News
Musk Misconduct Allegation Won’t Stop Twitter Deal, Experts Say
- 30 Nov 2021
- News