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  • All HBS Web  (4,842)
    • People  (10)
    • News  (1,792)
    • Research  (2,147)
    • Events  (9)
    • Multimedia  (85)
  • Faculty Publications  (867)
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  • 05 Dec 2011
  • Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

experimental studies at major universities. "Those books are basically reviews of social science research papers," says Norton, a social scientist who has been teaching in the Marketing Unit since 2005. "It turned out that corporate... View Details
Keywords: by Carmen Nobel
  • November 5, 2013
  • Article

How to Turn Around Nearly Anything

By: Rosabeth M. Kanter
In turbulent times, turnarounds are increasingly a fact of life. Some companies need to be rescued from the brink of extinction, but that’s not the only kind of turnaround. Others need a course correction while still profitable, or a momentum shift because of... View Details
Keywords: Turnarounds; Change; Purpose; Team Building; Voice; Positivity; Organizational Change and Adaptation; Change Management; Value; Assets; Mission and Purpose
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Kanter, Rosabeth M. "How to Turn Around Nearly Anything." Harvard Business Review Digital Articles (November 5, 2013).
  • December 19, 2016
  • Article

Operations: Turning Healthcare Vision into Reality

By: Leonard A. Schlesinger
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Schlesinger, Leonard A. "Operations: Turning Healthcare Vision into Reality." athenaInsight (December 19, 2016).
  • May 2017 (Revised January 2019)
  • Teaching Note

Angie's List: Ratings Pioneer Turns 20

By: Ayelet Israeli and Robert J. Dolan
Teaching Note for HBS No. 517-016. View Details
Keywords: Ratings; Marketing; Conjoint Analysis; Market Research; Pricing Strategy; Product Line Management; Two Sided Markets; Freemium; Ecommerce; E-commerce
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Israeli, Ayelet, and Robert J. Dolan. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Teaching Note 517-123, May 2017. (Revised January 2019.)
  • 1992
  • Chapter

Turning Growth Options into Real Assets

By: W. C. Kester
Keywords: Assets
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Kester, W. C. "Turning Growth Options into Real Assets." In Capital Budgeting under Uncertainty: Advances and New Perspectives, edited by R. Aggarwal. Englewood Cliffs, NJ: Prentice Hall, 1992.
  • December 1998
  • Case

Pioneer Hi-Bred: Turning Seeds Into Factories

By: F. Warren McFarlan and Melissa Dailey
The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details
Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa
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McFarlan, F. Warren, and Melissa Dailey. "Pioneer Hi-Bred: Turning Seeds Into Factories." Harvard Business School Case 399-095, December 1998.
  • 05 May 2003
  • Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

Companies often use rigorous R&D processes to guide new product development, but are much less scientific when it comes to creating services. Not Bank of America, which has turned Atlanta-area branches into consumer laboratories.... View Details
Keywords: by Stefan Thomke; Banking; Financial Services
  • December 15, 2015
  • Article

Don't Turn Your Sales Team Loose Without a Strategy

By: Frank V. Cespedes and Steve Thompson
When formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close. However, few firms clarify... View Details
Keywords: Strategy; Salesforce Management
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Cespedes, Frank V., and Steve Thompson. "Don't Turn Your Sales Team Loose Without a Strategy." Harvard Business Review (website) (December 15, 2015).
  • 24 Mar 2006
  • Conference Presentation

Turning Themselves in: Why Some Firms Self-disclose Regulatory Violations

By: Michael W. Toffel
Keywords: Governance Compliance; Corporate Governance
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Toffel, Michael W. "Turning Themselves in: Why Some Firms Self-disclose Regulatory Violations." Paper presented at the Strategy and the Business Environment Conference, March 24, 2006.
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions, guide managerial decisions, and... View Details
Keywords: by Kristen Senz
  • May 2022
  • Supplement

Maestro Pizza (E): Turning up the Heat

By: Ramon Casadesus-Masanell and Fares Khrais
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Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (E): Turning up the Heat." Harvard Business School Supplement 722-403, May 2022.
  • July 2002
  • Article

How Serial Acquirers Turn No-Growth Into Growth

By: David F. Hawkins
Keywords: Growth and Development; Mergers and Acquisitions
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Hawkins, David F. "How Serial Acquirers Turn No-Growth Into Growth." Accounting Bulletin, no. 108 (July 2002).
  • 19 May 2020
  • Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the company will safeguard your... View Details
Keywords: by Michael Blanding; Retail
  • 02 Oct 2019
  • Cold Call Podcast

Can Gimlet Turn a Podcast Network into a Disruptive Platform?

Keywords: Re: John A. Deighton & Jeffrey F. Rayport; Media & Broadcasting
  • 2025
  • Working Paper

Turning Away from the State: Trade Shocks and Informal Insurance in Brazil

By: Paula Rettl
How does economic globalization affect vote choices? Conventional wisdom holds that voters who lose from economic integration support parties that propose expanding the welfare state. However, in the Global South, where the state is frequently weak or under-resourced,... View Details
Keywords: Global Strategy; Globalized Economies and Regions; Governance; Government Administration; Political Elections; Voting; Latin America; Brazil; South America
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Rettl, Paula. "Turning Away from the State: Trade Shocks and Informal Insurance in Brazil." Harvard Business School Working Paper, No. 25-038, February 2025.
  • 10 Apr 2019
  • HBS Case

How Entrepreneurs Can Turn Lead Into Gold

colleagues David R. Clough, Tommy Pan Fang, and Balagopal Vissa, Wu recently conducted a review to examine how the entrepreneurial community thinks about acquiring resources, publishing their work in the paper, Turning Lead Into Gold: How... View Details
Keywords: by Michael Blanding; Financial Services
  • January 2018 (Revised May 2019)
  • Case

Adeo Health Science: Turning a Product into a Brand

By: Elizabeth A. Keenan and Jill Avery
For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details
Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Health Industry; United States; North America
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Keenan, Elizabeth A., and Jill Avery. "Adeo Health Science: Turning a Product into a Brand." Harvard Business School Case 518-065, January 2018. (Revised May 2019.)
  • 24 Jun 2013
  • Research & Ideas

Is Your iPhone Turning You Into a Wimp?

Affects Our Behavior. It turns out that working on a relatively large machine (like a desktop computer) causes users to act more assertively than working on a small one (like an iPad). “We wanted to study how interacting with a device... View Details
Keywords: by Carmen Nobel; Technology; Consumer Products
  • 05 Sep 2023
  • Book

Thriving After Failing: How to Turn Your Setbacks Into Triumphs

and turned each stumble into something to celebrate. Blakely retooled her marketing and patent application until eventually she persuaded someone to take a chance on the idea—which turned out to be Spanx,... View Details
Keywords: by Michael Blanding
  • February 23, 2012
  • Blog Post

How to Turn an Obstacle into an Asset

By: Leonard A. Schlesinger, Charles F. Kiefer and Paul B. Brown
Citation
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Schlesinger, Leonard A., Charles F. Kiefer, and Paul B. Brown. "How to Turn an Obstacle into an Asset." Harvard Business Review Blogs (February 23, 2012). https://hbr.org/2012/02/how-to-turn-an-obstacle-into-a.
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