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- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
trademark lawsuit, or spending money on a domain name or logo that turns out to be unusable. As head of Master-McNeil, a Berkeley-based naming and branding agency behind names like Ariba, PayPal, Athlon, Affirm, and over 60 projects for... View Details
Keywords: Julia Hanna
- 28 May 2019
- News
What I Do: Gordon Medenica (MBA 1979)
Millions tickets, when in reality they’re taking bets on the outcome of our game. So we’re fighting trademark battles, even as we have efforts well under way to develop the game internationally.” “When I started as director of the New... View Details
- 12 May 2016
- News
Food Rescue Is on a Mission
Central to the food rescue is the organization’s trademarked program, Community Connect, which facilitates redistribution through volunteers and groups such as local Rotary International chapters and church organizations, which transport... View Details
Keywords: Jill Radsken
- 01 Sep 2012
- News
Who Owns Yoga?
slowly. In 1978, he wrote Bikram’s Beginning Yoga Class. He trademarked his company’s name, Bikram’s Yoga College of India, and in 1994 began offering intensive courses, training 200 teachers each year. Bikram also followed the very... View Details
- 25 Feb 2020
- News
The Influence of Geography on Work and Innovation
mobility. To explore possible solutions, in another recent study Choudhury evaluated how policy changes around worker location in the United States Patent and Trademark Office (USPTO) improved productivity. The USPTO employs about 8,000... View Details
Keywords: April White
- 01 Mar 2007
- News
The Winning Season
THAT'S A WINNER: The DeWitts enjoy the home field advantage at the new Busch Stadium, which offers views of downtown St. Louis and the city's trademark Gateway Arch. From his office in the new Busch Stadium, St. Louis Cardinals Managing... View Details
- 28 May 2019
- News
Leading Questions
CEO also has a plan to empower her team. Synthesis uses Agile Action Planning—a trademark of the fast-paced world of software development—to help the CEO create a 90-day plan to achieve a tangible goal, such as having 50 percent of all... View Details
Keywords: April White
- 01 Mar 2005
- News
A Primer on Patents
lawyers, the CAFC has ruled largely in favor of patent holders. What about the second change for the worse? The role of patent examiners was significantly compromised. Struggling with budgetary issues in the early 1990s, Congress decided to turn the Patent and View Details
- 01 Sep 2006
- News
Street Singer
became my goal.” Harris brought her trademark focus and drive to her coursework at HBS. In retrospect, she says she might have spent more time with her classmates. “I get it now — why the School balances the class diversity. You don’t... View Details
- 01 Mar 2005
- News
Answering the Call
2000, Sealed Air’s sales had reached $3 billion worldwide. When Dunphy arrived at the firm, its signature product, familiarly known as Bubble Wrap but trademarked as AirCap, consisted of a flexible, clear plastic sheet containing... View Details
- 01 Dec 2011
- News
Letters to the Editor
and trademarked brand. While “green” (as it relates to the environment) was not in the vocabularies of John, Pat, and Abe in 1969, behaving responsibly certainly was. Thanks to all who have led and continue to lead the School with results... View Details
- 29 Jan 2021
- News
Holding Business to Account
social-pressure campaigns and legal challenges to the team’s trademark had not been enough to bring about a change. Dan Snyder, the team’s owner of 20 years, dug in. “We will never change the name,” he told the USA Today in 2013. But... View Details
- 01 Jun 2007
- News
Up from the Ashes
his entrance into the filled classroom, then remove his trademark topcoat, fedora, and gloves — “slowly, finger by finger, as everyone watched,” a student recalled. “It was all very dramatic.” Next, Schumpeter would write something on the... View Details
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
announcement. He claimed that the Dreyer’s name and logo encroached on Breyers’ trademark and demanded that the company change its name. Although his own attorney advised that Kraft had a strong legal case, Rogers opted to play hardball... View Details
- 01 Dec 1999
- News
From the Editors
briefly when Bates left in 1928, and former newspaper correspondent John Hunter Sedgwick (MBA '22), who began his ten-year assignment in 1929. In the first of his trademark editorials on world events, Sedgwick commented on the recent... View Details
Keywords: Deborah Blagg
- 01 Sep 2009
- News
E Ink’s Wild Ride
company returned to signage as well, but this time used licensed partners NeoLux (Korea), Midori Mark (Japan), and Motion Display (Sweden) to sell its trademark Ink-In-Motion displays for point of sale promotion. Wilcox recalls another... View Details