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Show Results For
- All HBS Web
(3,512)
- People (24)
- News (1,299)
- Research (1,181)
- Events (9)
- Multimedia (44)
- Faculty Publications (341)
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- Article
The Best of Both Worlds: Integrating Conscious and Unconscious Thought Best Solves Complex Decisions
Two studies address the debate over whether conscious or unconscious mental processes best handle complex decisions. According to Unconscious Thought Theory (Dijksterhuis & Nordgren, 2006), both modes of thinking have particular advantages: conscious thought can follow... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Information; Knowledge Management; Management Skills; Management Style; Measurement and Metrics; Success; Research; Cognition and Thinking; Personal Characteristics; Perception
Nordgren, Loran F., Maarten W. Bos, and Ap Dijksterhuis. "The Best of Both Worlds: Integrating Conscious and Unconscious Thought Best Solves Complex Decisions." Journal of Experimental Social Psychology 47, no. 2 (March 2011): 509–511.
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
potential stopgaps. “It’s something we thought might help at the margins with the immediate liquidity crisis,” he said. As it turns out, Yelp had similar ideas and ended up making changes to the platform. The company has now made it... View Details
- 24 Sep 2020
- Research & Ideas
Financial Meltdowns Are More Predictable Than We Thought
Are financial crises predictable? Former United States Federal Reserve Chair Ben S. Bernanke has had his doubts. Economics can show policymakers “precisely why the choices they made in the past were wrong,” he told Princeton University graduates in 2013. “About the... View Details
- October 2009 (Revised July 2012)
- Case
Emotiv Systems Inc.: It's the Thoughts that Count
By: Elie Ofek, Jason Riis and Paul Hamilton
Emotiv is getting ready to launch its innovative brain-computer interfacing (BCI) technology. The company has developed a special headset, called EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions... View Details
Keywords: Technology Adoption; Sales; Technological Innovation; Demand and Consumers; Marketing Strategy; Partners and Partnerships; Entrepreneurship; Forecasting and Prediction; Product Launch; Business Startups; Technology Industry
Ofek, Elie, Jason Riis, and Paul Hamilton. "Emotiv Systems Inc.: It's the Thoughts that Count." Harvard Business School Case 510-050, October 2009. (Revised July 2012.)
- July 2019
- Article
'Forward Flow': A New Measure to Quantify Free Thought and Predict Creativity
By: Kurt Gray, Stephen Anderson, Eric Evan Chen, John Michael Kelly, Michael S. Christian, John Patrick, Laura Huang, Yoed N. Kenett and Kevin Lewis
When the human mind is free to roam, its subjective experience is characterized by a continuously evolving stream of thought. Although there is a technique that captures people’s streams of free thought—free association—its utility for scientific research is undermined... View Details
Gray, Kurt, Stephen Anderson, Eric Evan Chen, John Michael Kelly, Michael S. Christian, John Patrick, Laura Huang, Yoed N. Kenett, and Kevin Lewis. "'Forward Flow': A New Measure to Quantify Free Thought and Predict Creativity." American Psychologist 74, no. 5 (July 2019): 539–554.
- February 2011 (Revised August 2012)
- Teaching Note
Emotiv Systems Inc.: It's the Thoughts that Count (TN)
By: Elie Ofek and Natalie Kindred
Teaching Note for 510050. View Details
- 2013
- Conference Paper
Preliminary Thoughts and Observation on the Boston Marathon Bombings
By: Dutch Leonard and Arnold M. Howitt
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
consumers' experience with a prototype. Or ZMET might be used to study organizational dynamics in a company: the ability to innovate, for example." Still other uses can be found in advertising. And high tech can exploit ZMET too, in studying, for example, consumers'... View Details
Keywords: by Martha Lagace
- August 2019 (Revised December 2021)
- Module Note
Final Thoughts as You Seek to Build and Sustain Success
By: Clayton M. Christensen
Christensen, Clayton M. "Final Thoughts as You Seek to Build and Sustain Success." Harvard Business School Module Note 420-021, August 2019. (Revised December 2021.)
- Article
Thoughts on the Future: Theory and Practice in Investment Management
By: Robert C. Merton
Merton, Robert C. "Thoughts on the Future: Theory and Practice in Investment Management." Financial Analysts Journal 59, no. 1 (January–February 2003): 17–23. (Winner of Graham and Dodd Best Perspectives Award For excellence in financial writing. Reprinted in Harvard College Investment Magazine, spring 2005.)
- 1995
- Chapter
Voluntary Siting of Noxious Facilities: Additional Thoughts and Empirical Evidence
By: Felix Oberholzer-Gee and Bruno S. Frey
Oberholzer-Gee, Felix, and Bruno S. Frey. "Voluntary Siting of Noxious Facilities: Additional Thoughts and Empirical Evidence." In Fairness and Competence in Citizen Participation: Evaluating Models for Environmental Discourse, edited by Ortwin Renn, Thomas Webler, and Peter Wiedemann, 297–304. Boston: Kluwer Academic Publishers, 1995.
- 1993
- Working Paper
Trade Between Structurally Different Economies: Institutional Thoughts on the Japanese Case
By: Christian H.M. Ketels
- Article
When Dreaming Is Believing: The (Motivated) Interpretation of Dreams
By: Carey K. Morewedge and Michael I. Norton
This research investigated laypeople's interpretation of their dreams. Participants from both Eastern and Western cultures believed that dreams contain hidden truths (Study 1) and considered dreams to provide more meaningful information about the world than similar... View Details
Keywords: Anchoring; Attribution; Dreams; Motivated Reasoning; Unconscious Thought; Communication Intention and Meaning; Judgments; Values and Beliefs; Information; Behavior; Cognition and Thinking; Motivation and Incentives
Morewedge, Carey K., and Michael I. Norton. "When Dreaming Is Believing: The (Motivated) Interpretation of Dreams." Journal of Personality and Social Psychology 96, no. 2 (February 2009): 249–264. (Winner of Society for Personality and Social Psychology. Theoretical Innovation Prize For an article or book chapter judged to provide the most innovative theoretical contribution to social/personality psychology within a given year presented by Society for Personality and Social Psychology.)
- 2018
- Book
Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought
By: Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore
When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of liberalism, he... View Details
Keywords: Morals; Politics; Istvan Hont; Jealousy Of Trade; Enlightenment; Economic Nationalism; Markets; Moral Sensibility; Government and Politics; Trade; History
Kapossy, Béla, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore, eds. Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought. Cambridge, MA: Harvard University Press, 2018.
- December 2005 (Revised July 2006)
- Case
What Should the Federal Reserve Do? Thoughts of Greenspan and Bernanke
By: Lakshmi Iyer and Noel Maurer
Presents remarks by Alan Greenspan and Ben Bernanke on monetary policy, explicit inflation targets, and the relative merits of asset price targeting. View Details
Keywords: Inflation and Deflation; Asset Pricing; Central Banking; Financial Strategy; Policy; Banking Industry
Iyer, Lakshmi, and Noel Maurer. "What Should the Federal Reserve Do? Thoughts of Greenspan and Bernanke." Harvard Business School Case 706-017, December 2005. (Revised July 2006.)
- Article
Predicting Soccer Matches after Unconscious and Conscious Thought as a Function of Expertise
Keywords: Cognition and Thinking
Dijksterhuis, Ap, Maarten W. Bos, Andries Van der Leij, and Rick B. Van Baaren. "Predicting Soccer Matches after Unconscious and Conscious Thought as a Function of Expertise." Psychological Science 20, no. 11 (November 2009): 1381–1387.
- Feb 2009 - 2009
- Conference Presentation
Complexity and Unconscious Thought: To Go Where Conscious Thought Has Not Gone Before
Keywords: Cognition and Thinking
Bos, Maarten W., Ap Dijksterhuis, and Rick B. Van Baaren. "Complexity and Unconscious Thought: To Go Where Conscious Thought Has Not Gone Before." Paper presented at the 10th Society for Personality and Social Psychology Annual Meeting, Tampa, FL, February 2009.
- Article
When the Thought Doesn’t Count: The Dynamics of Unhelpful Help in Creative Organizations
By: Colin Fisher, Julianna Pillemer and Teresa Amabile
We’ve all been there. You ask a colleague for help with something, maybe a tricky research design or a difficult student. They agree to help, but their assistance misses its mark. You wonder what happened and, if you turn to existing research and theory, you don’t find... View Details
Fisher, Colin, Julianna Pillemer, and Teresa Amabile. "When the Thought Doesn’t Count: The Dynamics of Unhelpful Help in Creative Organizations." Academy of Management Discoveries (in press). (Pre-published online October 18, 2024.)