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24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

such as hotels, restaurants, and theme parks and (2) "individual shopper targeted" offers, whereby each shopper regularly receives an extensive set of tailor-made coupons predominantly paid for by... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

28 Jun 2016
First Look

June 28, 2016

entrepreneurs, many of them expatriate Americans, helped ensure that formally protected areas remained sustainable parks and reserves by providing revenues, conservation education to tourists, and community development and jobs.... View Details

Keywords: Sean Silverthorne