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Show Results For
- All HBS Web
(18,266)
- People (22)
- News (9,029)
- Research (4,206)
- Events (102)
- Multimedia (1,492)
- Faculty Publications (1,912)
- July 2023
- Teaching Note
The Business of Campaigns
By: Vincent Pons
Teaching Note for HBS Case No. 723-039. View Details
- 01 Dec 2004
- News
Campaign Success Continues
The generous gift for the School’s doctoral programs fulfills an important need at HBS and will have a far-reaching impact. “We are grateful to the thousands of alumni and... View Details
- 01 Dec 2018
- News
HBS Campaign Impact
By engaging with HBS and contributing to the School during The Harvard Business School Campaign, alumni and friends advanced the School’s... View Details
- March 1996 (Revised October 1997)
- Case
Dewar's (B): Preliminary Results of the Repositioning Campaign
By: Alvin J. Silk and Lisa Klein Pearo
Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995. View Details
Keywords: Product Positioning; Marketing Strategy; Advertising Campaigns; Food and Beverage Industry
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (B): Preliminary Results of the Repositioning Campaign." Harvard Business School Case 596-085, March 1996. (Revised October 1997.)
- 30 Mar 2015
- Video
HBS Campaign - Texas Events
- December 2022 (Revised June 2023)
- Case
Hacking the U.S. Election: Russia's Misinformation Campaign
By: Shikhar Ghosh
The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details
Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States
Ghosh, Shikhar. "Hacking the U.S. Election: Russia's Misinformation Campaign." Harvard Business School Case 823-043, December 2022. (Revised June 2023.)
- March 1990 (Revised January 1991)
- Supplement
Clerical and Technical Workers Organizing Campaign at Harvard University (B)
Heckscher, Charles C. "Clerical and Technical Workers Organizing Campaign at Harvard University (B)." Harvard Business School Supplement 490-081, March 1990. (Revised January 1991.)
- 07 Jan 2015
- Video
HBS Campaign - Tokyo Event
- February 1990 (Revised February 1990)
- Case
Clerical and Technical Workers Organizing Campaign at Harvard University (A)
Heckscher, Charles C. "Clerical and Technical Workers Organizing Campaign at Harvard University (A)." Harvard Business School Case 490-027, February 1990. (Revised February 1990.)
- June 1993 (Revised July 1999)
- Supplement
The Advertising Council: Earth Share Campaign
Keywords: Advertising Campaigns
Rangan, V. Kasturi. "The Advertising Council: Earth Share Campaign." Harvard Business School Video Supplement 593-516, June 1993. (Revised July 1999.)
- 28 May 2014
- News
Finnegan Named New Harvard Treasurer
- 01 Dec 2004
- News
Campaign Regional Events
Once again this year, HBS will be hosting events throughout the country to showcase the School’s intellectual capital and highlight the impact of View Details
- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
- May 2006
- Supplement
The Brent Spar Campaign (C): Sequel
- September 1994
- Case
Benetton: The "United Colors" Communications Campaigns
By: James L. Heskett, Stephen A. Greyser and Norman Klein
Heskett, James L., Stephen A. Greyser, and Norman Klein. Benetton: The "United Colors" Communications Campaigns. Harvard Business School Case 595-032, September 1994.
- 01 Mar 2006
- News
End of Campaign Celebrated
Harvard Business School. Close to 200 members of the HBS community took part in the event, which highlighted the impact of View Details
- November 1990
- Case
Eastern Airlines: The ""Fight Back"" Campaign
By: Stephen A. Greyser and Norman Klein
- 05 Jan 2015
- Video
HBS Campaign - Mumbai Event
- 12 Nov 2014
- Video
HBS Campaign - New York Event
- 2011
- Working Paper
From Single Deals to Negotiation Campaigns
By: David A Lax and James K. Sebenius
Negotiation scholars typically take the individual deal, or a few linked deals, as the unit of analysis. While analyzing one deal requires a familiar conceptual framework, doing the same for a broader "negotiation campaign" calls for a different focus and set of... View Details
Keywords: Negotiation Deal; Framework; Business Subsidiaries; Agreements and Arrangements; Mergers and Acquisitions; Information Management; Finance; Business and Shareholder Relations; Corporate Governance; Business and Government Relations; Governing Rules, Regulations, and Reforms; Cross-Cultural and Cross-Border Issues
Lax, David A., and James K. Sebenius. "From Single Deals to Negotiation Campaigns." Harvard Business School Working Paper, No. 12-046, December 2011.