Publications

September 1997 (Revised November 1997)
Case

Siam Cement Group,The: Corporate Philosophy (A)

By: Lynn S. Paine and Prompilai Khunaphante

In the face of Thailand's 1990 cement shortage, managers at Siam Cement Co., Thailand's largest cement provider, must decide how to allocate available supply and whether to attempt to uphold government-controlled prices among the company's agents. At issue is the... View Details

Keywords: Business or Company Management; Corporate Social Responsibility and Impact; Resource Allocation; Cross-Cultural and Cross-Border Issues; Policy; Construction Industry; Thailand

June 2023
Teaching Note

Agricultural Revolution without a Land Revolution: The Megafarms of CP Group

By: William C. Kirby and Noah B. Truwit

Teaching Note for HBS Case No. 316-150. The case introduces students to an innovative new agricultural venture on the outskirts of Beijing. It can be used as a platform to discuss broader issues of agricultural policy reform and regional disparities in social and... View Details

Keywords: Agribusiness; Policy; Economic Growth; Agriculture and Agribusiness Industry; Thailand

26 Nov 2009
Other Presentation

Thailand’s Competitiveness: Meeting the Challenges of Globalization and Environmental Sustainability

By: Christian H.M. Ketels

Keywords: Economics; Growth and Development; Thailand

Read Now

January 1990
Case

Thai Farmers Bank (A) (Abridged)

By: James I. Cash Jr.

Keywords: Banking Industry; Thailand

September 1997
Case

Siam Cement Group, The: Corporate Philosophy (B)

By: Lynn S. Paine and Prompilai Khunaphante

In 1996, senior executives of Thailand's Siam Cement Group must decide whether to apply its management philosophy and code of ethics when doing business outside of Thailand. The status of the code in joint ventures and contractual relationships is of particular... View Details

Keywords: Ethics; Decision Making; Joint Ventures; Corporate Strategy; Cross-Cultural and Cross-Border Issues; Policy; Construction Industry; Thailand

2005
Article

Thai Firms' Adaptations Following the Asian Economic Crisis: Market Orientation, Innovativeness and Organizational Culture Five Years After

By: Rohit Deshpandé and John U. Farley

Keywords: Business Ventures; Financial Crisis; Markets; Innovation and Invention; Organizational Culture; Thailand

January 2004
Article

Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis

By: Rohit Deshpandé and John U. Farley

Keywords: Markets; Innovation and Invention; Organizational Culture; Financial Crisis; Organizational Change and Adaptation; Business Ventures; Thailand; Asia

March 2021
Supplement

Making Impact Investing Markets: IFC (B)

By: Shawn A. Cole, John Masko and T. Robert Zochowski

In 2018, Thailand’s Bank of Ayudhya (known as Krungsri), was considering whether to participate in the first issue of a new financial instrument from the International Finance Corporation (IFC), known as a gender bond. Building on the success of the Green Bond program... View Details

Keywords: Impact Investment; Development Economics; Developing Countries and Economies; Borrowing and Debt; Credit; Equity; Bonds; Financing and Loans; Growth and Development; Emerging Markets; Non-Governmental Organizations; Corporate Social Responsibility and Impact; Financial Instruments; Gender; Financial Services Industry; Thailand

12 Oct 1999
Research & Ideas

Value Judgments: Business Ethics Across Borders

crossing cultural borders. Two of the seventeen case sequences she has developed for the course so far — "Siam Cement Group: Corporate Philosophy" and "The Haier Group" — take place in Thailand and China, respectively.... View Details

Keywords: by Judith A. Ross

November 2002 (Revised April 2003)
Case

Charoen Pokphand Group: A Renewed Focus

By: Ray A. Goldberg and Cate Reavis

As one of Asia's biggest agriindustrial conglomerates, Charoen Pokphand, although solidly positioned in Thailand, was facing an increasingly competitive and complex business environment in China, where it made 30% of revenues. A change in management of the family-owned... View Details

Keywords: Change Management; Agribusiness; Business Conglomerates; Family Business; Competition; Restructuring; Partners and Partnerships; Agriculture and Agribusiness Industry; Thailand; China

September 2006 (Revised March 2012)
Case

Fritidsresor Under Pressure (A): The First 10 Hours

By: Joshua D. Margolis, Vincent Marie Dessain and Anders Sjoman

When a tsunami hit Southeast Asia on December 26, 2004, the leadership team at a Swedish tour company must manage a devastating crisis affecting thousands of its customers and employees in Thailand. Documents the challenges the company faced in the first ten hours of... View Details

Keywords: Decision Choices and Conditions; Leadership; Crisis Management; Natural Disasters; Tourism Industry; Thailand; Sweden

September 1987 (Revised October 1987)
Case

Thai Farmers Bank (A)

By: James I. Cash Jr.

Keywords: Banking Industry; Thailand

May 2022 (Revised May 2024)
Case

The Freedom Fund (A): Ending Modern Slavery

By: V. Kasturi Rangan and Courtney Han

The Freedom Fund founded in 2013 to end modern slavery had raised more than half its intended target (by 2025) of $200 million. In 2021, impressed by its decentralized-partnering style of operations, philanthropist MacKenzie Scott awarded the Fund a gift of $35 million... View Details

Keywords: Social Issues; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Spending; Decisions; India; Thailand; Ethiopia

June 1998 (Revised November 1998)
Case

TNT Limited's Logistics Services in Asia (D): Managing the "Asian Contagion"

By: Michael Y. Yoshino, Carin-Isabel Knoop and Cate Reavis

Supplements the (A) case. View Details

Keywords: Transportation Industry; Asia; China; Thailand; Indonesia

August 1997 (Revised October 1997)
Case

TNT Limited's Logistics Services in Asia (C), "The Grind"

By: Michael Y. Yoshino and Carin-Isabel Knoop

Supplements the (A) case. View Details

Keywords: Transportation Industry; Asia; China; Thailand; Indonesia

25 Feb 2002
Research & Ideas

The Country Effect: Does Location Matter?

factors in determining performance. In other words, successful companies in China or Thailand look a lot like other successful companies regardless of where they are located, and regardless of their country's political and economic... View Details

Keywords: by Sean Silverthorne

April 1998 (Revised January 2005)
Case

Bahtulism, Collapse, Resurrection? Financial Crisis in Asia: 1997-1998

By: Huw Pill and Donald H. Mathis

Describes, in detail, events precipitating crises. Provides both conventional and new explanations of crises. Presents a chronology of crises as the events unfold, and a brief summary of four particular countries (Malaysia, Indonesia, South Korea, Thailand) and their... View Details

Keywords: Financial Crisis; Crisis Management; International Finance; Development Economics; Thailand; Malaysia; South Korea; Indonesia

August 1997 (Revised October 1997)
Case

TNT Limited's Logistics Services in Asia (B): PT TNT Logistik Indonesia

By: Michael Y. Yoshino and Carin-Isabel Knoop

Supplements the (A) case. View Details

Keywords: Transportation Industry; Asia; China; Thailand; Indonesia

June 2017
Case

AKB48: Going Global? (A)

By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki

After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what... View Details