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Show Results For
- All HBS Web
(3,388)
- People (9)
- News (719)
- Research (2,184)
- Events (37)
- Multimedia (28)
- Faculty Publications (1,284)
- 11 Jan 2021
- News
Is A/B Testing Effective? Evidence from 35,000 Startups
- 01 Sep 2024
- Video
MBA Application Tips: Test Scores
- 07 Dec 2023
- Video
2+2 Application Tips: Test Scores
- October 2020 (Revised November 2023)
- Case
COVID-19 Testing at Everlywell
By: Jeffrey J. Bussgang and Olivia Hull
In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details
Keywords: Entrepreneurship; Business Strategy; Venture Capital; Health Care and Treatment; Health Disorders; Leading Change; Technology Adoption; Digital Platforms; Competitive Strategy; Science; Adaptation; Corporate Social Responsibility and Impact; Crisis Management; Social Entrepreneurship; Ethics; Government Legislation; Health; Health Testing and Trials; Health Pandemics; Consumer Products Industry; Health Industry; Technology Industry; Texas; United States
Bussgang, Jeffrey J., and Olivia Hull. "COVID-19 Testing at Everlywell." Harvard Business School Case 821-001, October 2020. (Revised November 2023.)
- 01 Dec 2020
- News
Tried and Tested
the study, I looked at whether they chose to guess or skip questions. In the second part of the study, which you could not do in the field, I administered the same test and forced people to answer all the questions. By doing so, I could... View Details
- August 1991
- Background Note
Industrial Market Research: Beta Test Site Management
By: Robert J. Dolan
Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development. View Details
Dolan, Robert J. "Industrial Market Research: Beta Test Site Management." Harvard Business School Background Note 592-010, August 1991.
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
Kuemmerle, who has studied more than fifty start-ups in twenty countries, says entrepreneurs today should take a litmus test of five questions (See sidebar). In this excerpt from Harvard Business Review, Kuemmerle discusses two of the... View Details
Keywords: by Walter Kuemmerle
- June 2021
- Teaching Plan
COVID-19 Testing at Everlywell
By: Jeffrey J. Bussgang and Olivia Hull
Teaching Plan for HBS Case No. 821-001. View Details
- Awards
Best Dissertation Award, Entrepreneurship Division
Winner of the 2013 Best Dissertation Award from the Entrepreneurship Division of the Academy of Management for “A Test of the Impact of Gut Feel on Entrepreneurial Investment Decisions” (Ph.D. Diss. University of California at Irvine, 2012). View Details
- 01 Jun 2012
- News
FIELD 3 Tests Students
successful ventures go through this ‘pivoting’ process multiple times as they probe and test their ideas. FIELD 3 uniquely challenged students to experience that process and learn from it.” Beginning January 30, six-member teams had... View Details
Keywords: FIELD program
- August 1980 (Revised August 1985)
- Case
Teradyne, Inc.--1979: Semiconductor Test Division (A)
In 1979, the management of Teradyne's Semiconductor Test Division had to make important decisions regarding the allocation of engineering resources in the face of increased competition. They had to choose between upgrading an existing product and developing a new one. View Details
Keywords: Decisions; Resource Allocation; Product; Product Development; Competition; Semiconductor Industry
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (A)." Harvard Business School Case 581-023, August 1980. (Revised August 1985.)
- March 1998 (Revised March 2001)
- Case
Concordia Electronic Systems Test
By: Thomas R. Piper
The management of an electronics company must decide whether to use a single hurdle rate for all projects or to move to a system of different hurdle rates for each of its two divisions. The divisions differ substantially in terms of risk and seem to have substantially... View Details
Keywords: Business Model; Risk and Uncertainty; Cost of Capital; Valuation; Business Divisions; Electronics Industry
Piper, Thomas R. "Concordia Electronic Systems Test." Harvard Business School Case 298-115, March 1998. (Revised March 2001.)
- October 2020
- Teaching Note
Testing Autonomy in Pittsburgh
By: Mitchell Weiss and Mariana Oseguera Rodriguez
Avoid the Pitfalls of A/B Testing
The use of online A/B testing has spread rapidly in recent years, fueled by the growing appreciation of its value and the relatively low costs and increasing availability of technology needed to conduct them. Today, it is no exaggeration to say that the successful... View Details
- January 2014 (Revised June 2014)
- Supplement
23andMe: Genetic Testing for Consumers (B)
By: John A. Quelch and Margaret L. Rodriguez
Following the FDA's letter in November 2013, which ordered 23andMe to cease sales of its DNA test kits, observers wondered how co-founder and CEO, Anne Wojcicki, would guide the company in the presence of uncertainty. View Details
Keywords: Risk and Uncertainty; Genetics; Crisis Management; Health Care and Treatment; Product Development; Business and Government Relations; Biotechnology Industry; Consumer Products Industry; United States
Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (B)." Harvard Business School Supplement 514-095, January 2014. (Revised June 2014.)
- 03 Sep 2009
- News
The electric-fuel-trade acid test
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 31 Jul 2020
- Video