Publications

November 2014
Case

Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

By: Lena G. Goldberg, Marcel Saucet and Christine Snively

Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details

Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Fashion Industry; Technology Industry

October 2004 (Revised July 2010)
Case

Product Team Cialis: Getting Ready to Market

By: Elie Ofek

Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry

27 Sep 2010
Research & Ideas

Customer Experts Lose Influence When Teams are Pressured

It's a common problem: A work team tackles a high-pressure project for a client, but along the way something goes wrong with team dynamics and the client ends up feeling shortchanged. Even though View Details

Keywords: by Sarah Jane Gilbert

May 2013
Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham

Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details

Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States

12 May 2020
Research & Ideas

It’s Time To Relaunch Your Remote Team

people have been working from home for a few weeks, leaders need to hold a “working from home” relaunch to help their teams learn to reorient based on the new realities. While team View Details

Keywords: by Tsedal Neeley

21 Jun 2022
HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

who are accustomed to team messaging. “It’s early in the game,” Yoffie says. “We’re in the second or third inning. There’s plenty of time to develop the competition and for new outcomes to emerge.” Microsoft plays catch up to Slack... View Details

Keywords: by Lane Lambert; Information Technology; Technology

02 Aug 2024
HBS Case

How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture

On a hectic Friday in October 2016, Josh Domingues wondered if he had made a mistake quitting the security of a well-paying job managing contracts for professional hockey players to start a new venture selling nearly expired groceries at discount prices. After all, a... View Details

Keywords: by Lane Lambert; Technology; Information Technology

February 2005 (Revised March 2005)
Teaching Note

Product Team Cialis: Getting Ready to Market (TN)

By: Elie Ofek

Teaching Note to (9-505-038). View Details

Keywords: Product Launch; Pharmaceutical Industry

18 May 2021
Book

Launching a Career in the COVID Economy? Here Are 5 Tips.

building and have someone to advocate for you when you aren’t in the room. Also, pick a few important meetings, such as staff retreats, to attend in person. When you are present, be extra visible by greeting as many people as you can. 4. Take ownership Although every... View Details

Keywords: by Carolyn DiPaolo

February 2022 (Revised May 2022)
Case

Buddy Valastro: Cake Boss

By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden

Buddy Valastro, celebrity baker and business owner, inherited his father’s bakery—Carlo’s Bake Shop of Hoboken, New Jersey—at the age of seventeen. He had willed the shop to survive and gone on to fame through his television show, “Cake Boss”—the name most people now... View Details

October 2015
Case

Beyond the Classroom: OPM Councils

By: Lynda M. Applegate and Jim Sharpe

Three participants from the OPM Executive Ed program struggle to launch small group sessions with a goal of continuing their learning from each other beyond the classroom. View Details

Keywords: Group Dynamics; Team Building; Groups and Teams

22 Jun 2021
Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

might eventually compete with OldCo, or launch complementary enterprises, such as software engineers who help organizations implement OldCo’s programs, for example. When the move is to a direct competitor, however, both the lifted-out... View Details

Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel

January 2016
Supplement

Open Innovation at Fujitsu (B)

By: Amy C. Edmondson and Jean-François Harvey

This add-on case study reveals the location decision that was made in front of the challenge presented in case study #616-034. The launch of the Open Innovation Gateway (OIG) was a success. Fujitsu's management team now had to figure out the best way to continue to... View Details

Keywords: Open Innovation; Collaboration; Culture Change; Inter-organizational Relationships; Teaming; Maker Movement; Nascent Industries; Change Management; Leading Change; Organizational Culture; Leadership; Emerging Markets; Collaborative Innovation and Invention; Information Technology Industry; Technology Industry; Japan; United States; Sunnyvale

September 2015 (Revised March 2017)
Case

Château Margaux (Abridged)

By: Elie Ofek, Eric E. Vogt and Robert J. Dolan

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Agriculture and Agribusiness Industry; Food and Beverage Industry; France

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

business innovation and development vice-president, "All Natura product lines must have a cause and a story to tell, so as to strengthen and consolidate the identification of our colaboradoras with the company." In line with this rationale, Natura View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

July 2015
Case

Uncharted Play (A)

By: Shikhar Ghosh and Ali Huberlie

The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details

Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa

March 2014 (Revised February 2015)
Case

Loki Capital Management

By: Joseph B. Fuller, Shikhar Ghosh and Matthew Preble

In December 2013, Michael Kane was preparing to launch his start-up's first hedge fund. While pleased with the development of the business, he wanted to address a few lingering issues before going any further. He debated whether or not to fire the company's chief... View Details

Keywords: Hedge Fund; Hedge Funds; Equity Split; Fundraising; Investor Clientele; Team Building; Human Resource Management; Human Capital; Human Resources; Equity; Financial Services Industry; United States

December 2016 (Revised October 2018)
Case

U.S. Digital Service

By: Mitchell Weiss, Nick Sinai and Michael Norris

Mikey Dickerson and Haley Van Dyck found themselves far from home and far from certain about where to take the U.S. Digital Service (USDS) next. In the summer of 2015, they had landed in London to meet with Mike Bracken, director of the United Kingdom’s Government... View Details

Keywords: Public Entrepreneurship; Haley Van Dyck; Mikey Dickerson; United States Digital Service; Digital Services; Innovation Teams; Scaling Innovation; 18F; Presidential Innovation Fellows; Government Digital Service; Mike Bracken; Innovation Fellowships; Entrepreneurship; Government Administration; Innovation and Management; United States; United Kingdom

August 1999 (Revised June 2008)
Case

Taran Swan at Nickelodeon Latin America (A)

By: Linda A. Hill and Kristin Doughty

Eighteen months after launching Nickelodeon Latin America, general manager Taran Swan must leave the company's Miami headquarters for her New York home because of complications with her pregnancy. Unable to travel for at least the next six months, Swan must decide how... View Details

Keywords: Selection and Staffing; Leadership Style; Managerial Roles; Organizational Culture; Groups and Teams