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  • September 2017 (Revised March 2018)
  • Case

Chai Point: Disrupting Chai

By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details
Keywords: Strategy; Venture Capital; Stock; Business Model; Mobile Technology; Technological Innovation; Marketing; Marketing Strategy; Internet and the Web; Mobile and Wireless Technology; Food; Selection and Staffing; Employee Stock Ownership Plan; Resignation and Termination; Compensation and Benefits; Resource Allocation; Product Positioning; Distribution Channels; Product Design; Supply Chain; Governing and Advisory Boards; Food and Beverage Industry; Retail Industry; Asia; India; Karnataka; Bangalore
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  • November 2024
  • Case

Innovation at Master Kong Beverages

By: David E. Bell and Shu Lin
Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details
Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Consumer Products Industry; Retail Industry; Manufacturing Industry; Asia; China
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  • 23 Jan 2007
  • First Look

First Look: January 23, 2007

importance of balancing the rewards given for different types of activities in contexts where agents face multiple competing tasks. Acquisitions and Firm Growth: Creating Unilever's Ice Cream and Tea Business Authors:Geoffrey Jones and... View Details
Keywords: Martha Lagace
  • July 2004 (Revised October 2018)
  • Case

Opium and Entrepreneurship in the Nineteenth Century

By: Geoffrey Jones, Elisabeth Koll and Alexis Gendron
This case examines the role of Jardine Matheson, a trading company founded by two Scottish merchants, in the opium trade between India and China during the nineteenth century. The two Opium Wars fought between Western powers and China, which sought to stop opium... View Details
Keywords: History; Globalized Economies and Regions; Ethnicity; Multinational Firms and Management; Groups and Teams; Trade; Social and Collaborative Networks; China; United Kingdom
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  • October 2020 (Revised July 2023)
  • Case

UCK Partners: Gong Cha

By: Victoria Ivashina and Sangyun Lee
In the Spring of 2017, Soomin Kim, Founding Partner of UCK Partners, and his team were debating the potential exit of UCK Partner’s investment in Gong Cha Korea, the sole local franchisor of the premium milk tea brand that they proprietarily sourced three years ago.... View Details
Keywords: Exit; Strategic Decision Making; Private Equity; Investment; Strategy; Investment Return; Decision Making; Bids and Bidding
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  • September 2011 (Revised September 2015)
  • Case

Hassina Sherjan

By: Robert G. Eccles, George Serafeim and Pippa Eccles
Hassina Sherjan was born in Afghanistan but grew up and was educated in the United States. A trip to Afghanistan when she was an adult inspired her to move back to her home country with two missions. The first was to educate young women through a non-profit... View Details
Keywords: Environmental Accounting; Non-Governmental Organizations; Nonprofit Organizations; Corporate Social Responsibility and Impact; Social Entrepreneurship; Leadership; Innovation Leadership; Development Economics; Growth and Development; Problems and Challenges; Retail Industry; Afghanistan; United States
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  • 21 Feb 2012
  • First Look

First Look: Feb. 21

  PublicationsThe Rise of the Modern Firm Authors:Geoffrey Jones and Walter A. Friedman, eds. Publication:Northampton, Mass: Edward Elgar Publishing, Inc., 2012 This authoritative volume focuses on the rise of modern firms, from their early history to the present day.... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2024
  • Book

Why Work Rituals Bring Teams Together and Create More Meaning

bonds. IDEO, for example, has asked employees to meet for a weekly tea time as a way to encourage workers to collaborate, connect, and deepen relationships. And Walmart founder Sam Walton started leading workers in morning chants to spell... View Details
Keywords: by Michael Blanding
  • 24 Mar 2022
  • Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

University of Virginia; Ovul Sezer of the University of North Carolina at Chapel Hill; Juliana Schroeder of the University of California at Berkeley; and Jane Risen of the University of Chicago. From football traditions to tea time... View Details
Keywords: by Kristen Senz
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

1950s, Unilever manufactured convenience foods, such as frozen foods and soup, ice cream, meat products, and tea and other drinks. It manufactured personal care products, including toothpaste, shampoo, hairsprays, and deodorants. The oils... View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
  • 03 Jun 2013
  • Research & Ideas

The Power of Rituals in Life, Death, and Business

better." Rituals Enhance Consumption Just as there are multitudes of grief rituals all over the world, so too are there innumerable rituals related to feasting, ranging from cultural (a Japanese tea ceremony) to personally quirky... View Details
Keywords: by Carmen Nobel
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

South Africa and spread worldwide, how Lipton tea became the world's biggest tea brand, the origins of the sensual Magnum ice cream, and how Pond's Cream became a Unilever brand. The story behind the brands... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • 30 Apr 2020
  • Book

Fighting Climate Change Requires a New Capitalism

Rebecca Henderson spent her young adult years living two lives. At work, she preached the risks of resisting change to MBA students at the Massachusetts Institute of Technology, drawing on lessons she learned while watching factories close as a management consultant.... View Details
Keywords: by Danielle Kost; Energy
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

have caught a glimpse of the future of car buying, in, of all places, a rug bazaar, where a vendor offered her tea and food, and started a discussion about what she wanted in a rug. As additional wish-list details emerged, more rug... View Details
Keywords: by Sean Silverthorne; Auto
  • 28 Jun 2022
  • Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
  • 27 Jun 2019
  • Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

to companies. IDEO, for example, has asked employees to step away from their work to meet up for a weekly tea time ritual as a way to encourage workers to collaborate, connect, build trust, and deepen workplace relationships. Walmart... View Details
Keywords: by Dina Gerdeman
  • 14 Feb 2007
  • Op-Ed

Tata-Corus: India’s New Steel Giant

this lies within Tata Steel itself, as in its acquisition in Singapore. And the rest lies in the broader ambit of the Tata group through its acquisitions of Daewoo's truck assets in South Korea, Tetley Tea in the U.K. and ritzy hotel... View Details
Keywords: by Tarun Khanna
  • 19 Dec 2011
  • Research & Ideas

Climbing the Great Wall of Trust

bed." After all, every culture has its exclusive cultural rituals. Those who strive to succeed our globalized economy may just be those who can swing a golf club and appreciate a cup of tea with equal ability. View Details
Keywords: by Michael Blanding
  • 24 Oct 2005
  • Research & Ideas

Building an IT Governance Committee

speaking, the IT expert serves much the same function as the certified financial expert on an audit committee. A CIO or CTO with solid experience in the management of IT qualifies; for example, the IT oversight committee chairman for the Great Atlantic & Pacific... View Details
Keywords: by Richard Nolan & Warren McFarlan
  • 23 Jun 2016
  • Op-Ed

Brexit: Should Britain Stay or Go?

including seemingly irrelevant if not ridiculous ones such as the shape of bananas, the use of children’s balloons, or the recycling of tea bags. With all the noise, it is easy to forget that Europe is the largest economy, the leading... View Details
Keywords: by Geoffrey G. Jones & Dante Roscini

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