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  • Video

Sanjay Bansal

Sanjay Bansal, former head of Ambootia tea estates in Darjeeling, India, discusses the causes and consequences of the Darjeeling tea workers strike in 2017 which crippled the industry. 

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  • 31 Aug 2012
  • News

From the frontlines of the Assamese exodus

  • February 2015
  • Supplement

The Affordable Care Act (E): The August 2009 Recess

By: Joseph L. Bower and Michael Norris
During the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress. View Details
Keywords: Health Care; Health Care Policy; Government And Politics; Health; Policy; Health Industry; United States
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  • Video

Sanjay Bansal

Sanjay Bansal, former head of Ambootia tea estates in Darjeeling, India, discusses the diversification of his business from Darjeeling to Assam, and how this was executed. 

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  • 22 Nov 2019
  • Video

Merrill J. Fernando

Merrill Fernando, founder of Sri Lanka's largest and most global tea brand, Dilmah, discussed the importance of establishing local brands.
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  • September 2011 (Revised December 2012)
  • Case

Pepsi-Lipton Brisk

By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
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    5 Predictions for America's Small Businesses in the Biden Era

    Karen Mills, the SBA Administrator under President Barack Obama, says the tea leaves suggest small business will be key to Biden’s economic agenda. View Details
    • 20 Nov 2019
    • Video

    Sanjay Bansal

    Sanjay Bansal, former head of Ambootia tea estates in Darjeeling, India, speaks about his extensive educational investments on his estates, including the opposition he faced from the state... View Details
    • 28 Aug 2020
    • Video

    Sanjay Bansal

    Sanjay Bansal, former head of Ambootia tea estates in Darjeeling, India, discusses the near-feudal conditions which prevailed in the tea industry in this region, and the acute social problems faced by the Nepalese-speaking labor force, which was predominately female.... View Details
    • 05 Feb 2020
    • Video

    Abbas Akbarally

    Abbas Akbarally, the Chair of Akbar Brothers which is Sri Lanka’s and the world’s largest tea company, discusses why and how his firm began diversifying it’s portfolio by importing and selling cement.
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    • November 1998 (Revised June 2001)
    • Case

    Global Beer

    Two young American entrepreneurs working in Japan have rapidly established an importing business to take advantage of new regulations permitting microbrewers and brewpubs. Options for further growth include an international brewpub franchise, alliances with Japanese... View Details
    Keywords: Trade; Problems and Challenges; Business Startups; Globalized Markets and Industries; Food and Beverage Industry; Japan; United States
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    • 15 Jan 2020
    • Video

    Sanjay Bansal

    Sanjay Bansal explains the drivers of the conversion of his Darjeeling tea estates in India to biodynamic agriculture, based on the Anthroposophic philosophy developed by Rudolf Steiner in the early twentieth... View Details
    • November 2023
    • Case

    Chai Point

    By: Rembrand Koning, Daniel W. Elfenbein and Kanika Jain
    Chai Point was an Indian food and beverage company focused on chai. It started in 2010 as a retail store network but soon expanded to corporate offices by developing an IoT-enabled automatic tea and filter coffee machine. By 2023, Chai Point had 170 stores and 5000... View Details
    Keywords: Entrepreneurship; Food; Resource Allocation; Vertical Integration; Expansion; Food and Beverage Industry; Technology Industry; Retail Industry; India
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    • May 2018
    • Case

    Sagacity Tea: What Direction for Growth?

    By: John A. Quelch and Amy Handlin
    Kate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the... View Details
    Keywords: Product Launch; Marketing; Distribution; Growth Management; Marketing Channels; Decision Choices and Conditions
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    • September 2017 (Revised March 2018)
    • Case

    Chai Point: Disrupting Chai

    By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
    Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details
    Keywords: Strategy; Venture Capital; Stock; Business Model; Mobile Technology; Technological Innovation; Marketing; Marketing Strategy; Internet and the Web; Mobile and Wireless Technology; Food; Selection and Staffing; Employee Stock Ownership Plan; Resignation and Termination; Compensation and Benefits; Resource Allocation; Product Positioning; Distribution Channels; Product Design; Supply Chain; Governing and Advisory Boards; Food and Beverage Industry; Retail Industry; Asia; India; Karnataka; Bangalore
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    • 21 Oct 2010
    • News

    Harvard Business School Faculty on Facebook and Privacy

    • November 2024
    • Case

    Innovation at Master Kong Beverages

    By: David E. Bell and Shu Lin
    Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details
    Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Consumer Products Industry; Retail Industry; Manufacturing Industry; Asia; China
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    • 23 Jan 2007
    • First Look

    First Look: January 23, 2007

    importance of balancing the rewards given for different types of activities in contexts where agents face multiple competing tasks. Acquisitions and Firm Growth: Creating Unilever's Ice Cream and Tea Business Authors:Geoffrey Jones and... View Details
    Keywords: Martha Lagace
    • July 2004 (Revised October 2018)
    • Case

    Opium and Entrepreneurship in the Nineteenth Century

    By: Geoffrey Jones, Elisabeth Koll and Alexis Gendron
    This case examines the role of Jardine Matheson, a trading company founded by two Scottish merchants, in the opium trade between India and China during the nineteenth century. The two Opium Wars fought between Western powers and China, which sought to stop opium... View Details
    Keywords: History; Globalized Economies and Regions; Ethnicity; Multinational Firms and Management; Groups and Teams; Trade; Social and Collaborative Networks; China; United Kingdom
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    • October 2020 (Revised July 2023)
    • Case

    UCK Partners: Gong Cha

    By: Victoria Ivashina and Sangyun Lee
    In the Spring of 2017, Soomin Kim, Founding Partner of UCK Partners, and his team were debating the potential exit of UCK Partner’s investment in Gong Cha Korea, the sole local franchisor of the premium milk tea brand that they proprietarily sourced three years ago.... View Details
    Keywords: Exit; Strategic Decision Making; Private Equity; Investment; Strategy; Investment Return; Decision Making; Bids and Bidding
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