Publications

22 Nov 2019
Video

Merrill J. Fernando

Merrill Fernando, founder of Sri Lanka's largest and most global tea brand, Dilmah, discussed the importance of establishing local brands.

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Video

Sanjay Bansal

Sanjay Bansal, former head of Ambootia tea estates in Darjeeling, India, discusses the diversification of his business from Darjeeling to Assam, and how this was executed.

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September 2011 (Revised December 2012)
Case

Pepsi-Lipton Brisk

By: Thales S. Teixeira and Alison Caverly

This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details

Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry

5 Predictions for America's Small Businesses in the Biden Era

Karen Mills, the SBA Administrator under President Barack Obama, says the tea leaves suggest small business will be key to Biden’s economic agenda. View Details

20 Nov 2019
Video

Sanjay Bansal

Sanjay Bansal, former head of Ambootia tea estates in Darjeeling, India, speaks about his extensive educational investments on his estates, including the opposition he faced from the state... View Details

November 1998 (Revised June 2001)
Case

Global Beer

Two young American entrepreneurs working in Japan have rapidly established an importing business to take advantage of new regulations permitting microbrewers and brewpubs. Options for further growth include an international brewpub franchise, alliances with Japanese... View Details

Keywords: Trade; Problems and Challenges; Business Startups; Globalized Markets and Industries; Food and Beverage Industry; Japan; United States

Find at Harvard

28 Aug 2020
Video

Sanjay Bansal

Sanjay Bansal, former head of Ambootia tea estates in Darjeeling, India, discusses the near-feudal conditions which prevailed in the tea industry in this region, and the acute social problems faced by the Nepalese-speaking labor force, which was predominately female.... View Details

05 Feb 2020
Video

Abbas Akbarally

Abbas Akbarally, the Chair of Akbar Brothers which is Sri Lanka’s and the world’s largest tea company, discusses why and how his firm began diversifying it’s portfolio by importing and selling cement.

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15 Jan 2020
Video

Sanjay Bansal

Sanjay Bansal explains the drivers of the conversion of his Darjeeling tea estates in India to biodynamic agriculture, based on the Anthroposophic philosophy developed by Rudolf Steiner in the early twentieth... View Details

May 2018
Case

Sagacity Tea: What Direction for Growth?

By: John A. Quelch and Amy Handlin

Kate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the... View Details

Keywords: Product Launch; Marketing; Distribution; Growth Management; Marketing Channels; Decision Choices and Conditions

November 2023
Case

Chai Point

By: Rembrand Koning, Daniel W. Elfenbein and Kanika Jain

Chai Point was an Indian food and beverage company focused on chai. It started in 2010 as a retail store network but soon expanded to corporate offices by developing an IoT-enabled automatic tea and filter coffee machine. By 2023, Chai Point had 170 stores and 5000... View Details

Keywords: Entrepreneurship; Food; Resource Allocation; Vertical Integration; Expansion; Food and Beverage Industry; Technology Industry; Retail Industry; India

September 2017 (Revised March 2018)
Case

Chai Point: Disrupting Chai

By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani

Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details

21 Oct 2010
News

Harvard Business School Faculty on Facebook and Privacy

23 Jan 2007
First Look

First Look: January 23, 2007

importance of balancing the rewards given for different types of activities in contexts where agents face multiple competing tasks. Acquisitions and Firm Growth: Creating Unilever's Ice Cream and Tea Business Authors:Geoffrey Jones and... View Details

Keywords: Martha Lagace

July 2004 (Revised October 2018)
Case

Opium and Entrepreneurship in the Nineteenth Century

By: Geoffrey Jones, Elisabeth Koll and Alexis Gendron

This case examines the role of Jardine Matheson, a trading company founded by two Scottish merchants, in the opium trade between India and China during the nineteenth century. The two Opium Wars fought between Western powers and China, which sought to stop opium... View Details

Keywords: History; Globalized Economies and Regions; Ethnicity; Multinational Firms and Management; Groups and Teams; Trade; Social and Collaborative Networks; China; United Kingdom

October 2020 (Revised July 2023)
Case

UCK Partners: Gong Cha

By: Victoria Ivashina and Sangyun Lee

In the Spring of 2017, Soomin Kim, Founding Partner of UCK Partners, and his team were debating the potential exit of UCK Partner’s investment in Gong Cha Korea, the sole local franchisor of the premium milk tea brand that they proprietarily sourced three years ago.... View Details

Keywords: Exit; Strategic Decision Making; Private Equity; Investment; Strategy; Investment Return; Decision Making; Bids and Bidding

September 2011 (Revised September 2015)
Case

Hassina Sherjan

By: Robert G. Eccles, George Serafeim and Pippa Eccles

Hassina Sherjan was born in Afghanistan but grew up and was educated in the United States. A trip to Afghanistan when she was an adult inspired her to move back to her home country with two missions. The first was to educate young women through a non-profit... View Details

Keywords: Environmental Accounting; Non-Governmental Organizations; Nonprofit Organizations; Corporate Social Responsibility and Impact; Social Entrepreneurship; Leadership; Innovation Leadership; Development Economics; Growth and Development; Problems and Challenges; Retail Industry; Afghanistan; United States