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(823)
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- Faculty Publications (320)
Show Results For
- All HBS Web
(823)
- People (2)
- News (166)
- Research (522)
- Events (2)
- Multimedia (3)
- Faculty Publications (320)
- 1984
- Article
The Development of Choice Tactics in Low Involvement Situations
By: Mary Zimmer and Rohit Deshpandé
Zimmer, Mary, and Rohit Deshpandé. "The Development of Choice Tactics in Low Involvement Situations." AMA Educators' Proceedings (1984): 220–223. (Scientific Method in Marketing, Chicago.)
- Research Summary
The Impact of Strategic and Tactical Market Information
with Arieh Goldman and Nukhet Haramncioglu View Details
- 1982
- Article
Low Involvement Decision Processes: The Importance of Choice Tactics
By: Rohit Deshpandé, Wayne D. Hoyer and Scott Jeffries
Deshpandé, Rohit, Wayne D. Hoyer, and Scott Jeffries. "Low Involvement Decision Processes: The Importance of Choice Tactics." Proceedings Series, American Marketing Association (1982): 155–158. (Philosophy of Science Perspectives.)
- 25 Apr 2011
- News
Learn the tactics needed to break into emerging markets
- 22 Sep 2022
- News
4 Tactics that Backfire When Dealing with a Difficult Colleague
- Jun 03 2016
- Interview
A Tactical Game Plan for Making the Best M&A Deal
- November 2012
- Article
Are You Ready for the 'Hardest Question'?
Negotiation preparation entails assessing each side's interests and no-deal options, imagining possible agreements, factoring in personality and culture, thinking through moves and possible countermoves, and so forth. Yet standard preparation often neglects the... View Details
Sebenius, James K. "Are You Ready for the 'Hardest Question'?" Negotiation 15, no. 11 (November 2012): 4–5.
- January 2008 (Revised August 2009)
- Module Note
Competing through Business Models (C): Interdependence, Tactical & Strategic Interaction
By: Ramon Casadesus-Masanell and Joan E. Ricart
Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models (C): Interdependence, Tactical & Strategic Interaction." Harvard Business School Module Note 708-476, January 2008. (Revised August 2009.)
- 1998
- Working Paper
The Tactics of Traveling Salesmen: Using Geniality to Master the Marketplace
By: Walter Friedman
- August 2007
- Teaching Note
Creditor Activism in Sovereign Debt: "Vulture" Tactics or Market Backbone (TN)
By: Laura Alfaro and Ingrid Vogel
Teaching Note to 706057. View Details
- 2003
- Case
Bridge the Gap Between Strategy and Tactics with the Magic Matrix
Shapiro, Benson P. "Bridge the Gap Between Strategy and Tactics with the Magic Matrix." Harvard Business School Publishing Case, 2003. (Note #9-999-008.)
- Aug 2012
- Conference Presentation
Influence of Non-confrontational SMO Tactics on Technology Adoption in the Energy Sector
By: Shon R. Hiatt
- September 2010
- Article
Strategies to Fight Ad-sponsored Rivals
By: Ramon Casadesus-Masanell and Feng Zhu
We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
Keywords: Strategy; Business Models; Tactics; Pricing; Business Model; Advertising; Competition; Quality; Price; Product Marketing
Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Management Science 56, no. 9 (September 2010): 1484–1499.
- Fall 2013
- Article
Shifts in U.S. Federal Reserve Goals and Tactics for Monetary Policy: A Role for Penitence?
By: Julio J. Rotemberg
This paper considers some of the large changes in the Federal Reserve's approach to monetary policy. It shows that, in some important cases, critics who were successful in arguing that past Fed approaches were responsible for mistakes that caused harm succeeded in... View Details
Rotemberg, Julio J. "Shifts in U.S. Federal Reserve Goals and Tactics for Monetary Policy: A Role for Penitence?" Journal of Economic Perspectives 27, no. 4 (Fall 2013): 65–86.
- 21 Jul 2014
- News
Keep Time and Emotion from Killing a Negotiation
- June 2014
- Supplement
Ad Classification at Right Media — slide supplement (widescreen)
By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
- Article
Ignore June 30: Time is on the Side of a Better Iran Deal
Prior to the "interim deal" reached in November 2013, Iranian nuclear negotiators could—and did—play for time while the regime rapidly added more centrifuges and increased production of enriched uranium. That is no longer the case. For the first time in years, the... View Details
Keywords: International Relations; Negotiation Tactics; Negotiation Deal; Iran; United States; Iran; United States
Sebenius, James K. "Ignore June 30: Time is on the Side of a Better Iran Deal." Iran Matters (June 28, 2015).