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26 Jun 2000
Research & Ideas

Presentation Round-Up

lay-out of supermarkets is more or less the same no matter where you go. Various web sites today may try to differentiate themselves by offering a different experience to the consumer, Papa said, "but we find that people want all TVs to... View Details

Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

development of organic wine in countries with different winemaking traditions resulted in little common agreement regarding the definition of “organic” wine. After heated debate regarding the use of sulfites, differing organic wine... View Details

Keywords: Carmen Nobel

23 Feb 2010
First Look

First Look: Feb. 23

http://hbr.org/product/handbook-of-leadership-theory-and-practice/an/12326-HBK-ENG Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters... View Details

Keywords: Martha Lagace