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- 14 Apr 2015
- First Look
First Look: April 14
the process of decoupling. Decoupling is the separation of two or more activities ordinarily done in conjunction by consumers-think of watching TV shows and sitting through the ads. These new digital disruptors allow consumers to benefit... View Details
Keywords: Sean Silverthorne
- 23 Feb 2010
- First Look
First Look: Feb. 23
http://hbr.org/product/handbook-of-leadership-theory-and-practice/an/12326-HBK-ENG Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters... View Details
Keywords: Martha Lagace
- 01 Feb 2011
- First Look
First Look: Feb. 1
Bonding Stick? A Natural Experiment Involving the Supreme Court and Cross-Listed Firms Authors:Amir N. Licht, Xi Li, and Jordan I. Siegel Abstract Using a natural experiment to overcome the empirical challenges facing the debate over the... View Details