Publications

March 2014 (Revised March 2015)
Case

Samsung Electronics: TV in an Era of Convergence

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the... View Details

Keywords: Digital Innovation; Technology; Technology Management; Digital Convergence; Digital Technology; Innovation; Korea; Samsung; Television; Technological Innovation; Information Technology; Innovation and Invention; Innovation Leadership; Innovation and Management; Product Development; Product Design; Electronics Industry; Korean Peninsula; Asia

September 2017 (Revised December 2017)
Case

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively

In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details

Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry

April 2011
Teaching Note

Samsung and Google TV (TN)

By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie

Teaching Note for 711505. View Details

Keywords: Electronics Industry

July 1989 (Revised April 1996)
Case

AUCNET: TV Auction Network System

The AUCNET system links buyers and sellers in the wholesale used car market in Japan. Video images delivered via videodisk or satellite along with an inspector's opinion and objective character based data are used to conduct a realtime auction over computers and... View Details

Keywords: Information Technology; Market Entry and Exit; Auctions; Service Industry; Japan; United States

September 1994 (Revised December 1995)
Case

STAR TV (B and C Condensed)

By: J. Peter Williamson, Michael Y. Yoshino and Henry Lawrence

Keywords: Media and Broadcasting Industry

May 1982 (Revised April 1984)
Background Note

Note on the TV Advertising Programming Controversy--1981

08 Sep 2016
Cold Call Podcast

How Netflix Built its House of Cards (and Changed TV Forever)

Keywords: Re: Anita Elberse; Entertainment & Recreation

October 1994 (Revised January 1995)
Case

STAR TV (A, B, and C Condensed)

By: J. Peter Williamson, Michael Y. Yoshino and Henry Laurence

Keywords: Media and Broadcasting Industry

February 2018
Teaching Plan

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively

Teaching Plan for HBS No. 318-002. View Details

September 1994 (Revised January 1997)
Case

This Case Sucks: Beavis, Butt-head, and TV Content (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details

Keywords: Debates; Decision Choices and Conditions; Animation Entertainment; Fairness; Governance Controls; Media; Outcome or Result; Social Issues; Entertainment and Recreation Industry

April 1996
Supplement

This Case Sucks: Beavis, Butt-head, and TV Content (B)

By: Joseph L. Badaracco Jr. and Jerry Useem

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry

April 10, 2019
Article

Rupert Murdoch, the NFL, and the Negotiation That Remade TV

By: James K. Sebenius

Read Now

Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details

Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods

Read Now

12 Oct 2017
Cold Call Podcast

Telemundo: The Fastest Growing TV Network in the United States

Keywords: Re: Henry W. McGee; Entertainment & Recreation; Media & Broadcasting

2011
Module Note

Suppliers to Dealers: Stakeholders' Management at TVS Motor Company Ltd.

By: Shashank Shah, Shashank Shah and A. Sudir Bhaskar

Keywords: Supply Chain Management; Supplier Relationships; Dealer Network; Auto Industry; India

15 Oct 2019
Working Paper Summaries

Vote Choice Formation and the Minimal Effects of TV Debates: Evidence from 61 Elections in 9 OECD Countries

Keywords: by Caroline Le Pennec-Caldichoury and Vincent Pons

May 2012
Article

To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details

Keywords: Brands and Branding; Television Entertainment; Advertising; Decisions