Filter Results:
(230)
Show Results For
- All HBS Web
(550)
- News (228)
- Research (230)
- Events (4)
- Multimedia (8)
- Faculty Publications (110)
Show Results For
- All HBS Web
(550)
- News (228)
- Research (230)
- Events (4)
- Multimedia (8)
- Faculty Publications (110)
Sort by
- March 2014 (Revised March 2015)
- Case
Samsung Electronics: TV in an Era of Convergence
By: Karim R. Lakhani, Marco Iansiti and Kerry Herman
From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the... View Details
Keywords: Digital Innovation; Technology; Technology Management; Digital Convergence; Digital Technology; Innovation; Korea; Samsung; Television; Technological Innovation; Information Technology; Innovation and Invention; Innovation Leadership; Innovation and Management; Product Development; Product Design; Electronics Industry; Korean Peninsula; Asia
Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "Samsung Electronics: TV in an Era of Convergence." Harvard Business School Case 614-034, March 2014. (Revised March 2015.)
- October 1998
- Case
Star TV in India--1998
By: Tarun Khanna, Geetu S Karnani and Tanya Z Haider
Khanna, Tarun, Geetu S Karnani, and Tanya Z Haider. "Star TV in India--1998." Harvard Business School Case 799-049, October 1998.
- September 2017 (Revised December 2017)
- Case
Hulu: Redefining the Way People Experience TV
By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details
Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry
McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
- April 2011
- Teaching Note
Samsung and Google TV (TN)
By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
Teaching Note for 711505. View Details
Keywords: Electronics Industry
- July 1989 (Revised April 1996)
- Case
AUCNET: TV Auction Network System
The AUCNET system links buyers and sellers in the wholesale used car market in Japan. Video images delivered via videodisk or satellite along with an inspector's opinion and objective character based data are used to conduct a realtime auction over computers and... View Details
Keywords: Information Technology; Market Entry and Exit; Auctions; Service Industry; Japan; United States
Konsynski, Benn R. "AUCNET: TV Auction Network System." Harvard Business School Case 190-001, July 1989. (Revised April 1996.)
- September 1994 (Revised December 1995)
- Case
STAR TV (B and C Condensed)
By: J. Peter Williamson, Michael Y. Yoshino and Henry Lawrence
Keywords: Media and Broadcasting Industry
Williamson, J. Peter, Michael Y. Yoshino, and Henry Lawrence. "STAR TV (B and C Condensed)." Harvard Business School Case 395-038, September 1994. (Revised December 1995.)
- May 1982 (Revised April 1984)
- Background Note
Note on the TV Advertising Programming Controversy--1981
Goodpaster, Kenneth E. "Note on the TV Advertising Programming Controversy--1981." Harvard Business School Background Note 382-160, May 1982. (Revised April 1984.)
- 08 Sep 2016
- Cold Call Podcast
How Netflix Built its House of Cards (and Changed TV Forever)
- October 1994 (Revised January 1995)
- Case
STAR TV (A, B, and C Condensed)
By: J. Peter Williamson, Michael Y. Yoshino and Henry Laurence
Keywords: Media and Broadcasting Industry
Williamson, J. Peter, Michael Y. Yoshino, and Henry Laurence. "STAR TV (A, B, and C Condensed)." Harvard Business School Case 395-089, October 1994. (Revised January 1995.)
- February 2018
- Teaching Plan
Hulu: Redefining the Way People Experience TV
By: Henry W. McGee and Christine Snively
Teaching Plan for HBS No. 318-002. View Details
- September 1994 (Revised January 1997)
- Case
This Case Sucks: Beavis, Butt-head, and TV Content (A)
By: Joseph L. Badaracco Jr. and Jerry Useem
Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details
Keywords: Debates; Decision Choices and Conditions; Animation Entertainment; Fairness; Governance Controls; Media; Outcome or Result; Social Issues; Entertainment and Recreation Industry
Badaracco, Joseph L., Jr., and Jerry Useem. "This Case Sucks: Beavis, Butt-head, and TV Content (A)." Harvard Business School Case 395-053, September 1994. (Revised January 1997.)
- April 1996
- Supplement
This Case Sucks: Beavis, Butt-head, and TV Content (B)
By: Joseph L. Badaracco Jr. and Jerry Useem
Supplements the (A) case. View Details
Keywords: Entertainment and Recreation Industry
Badaracco, Joseph L., Jr., and Jerry Useem. "This Case Sucks: Beavis, Butt-head, and TV Content (B)." Harvard Business School Supplement 396-341, April 1996.
- April 10, 2019
- Article
Rupert Murdoch, the NFL, and the Negotiation That Remade TV
Sebenius, James K. "Rupert Murdoch, the NFL, and the Negotiation That Remade TV." Harvard Business Review (website) (April 10, 2019).
- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- 12 Oct 2017
- Cold Call Podcast
Telemundo: The Fastest Growing TV Network in the United States
- 2011
- Module Note
Suppliers to Dealers: Stakeholders' Management at TVS Motor Company Ltd.
By: Shashank Shah, Shashank Shah and A. Sudir Bhaskar
Shah, Shashank, and A. Sudir Bhaskar. "Suppliers to Dealers: Stakeholders' Management at TVS Motor Company Ltd." 2011.
- 15 Oct 2019
- Working Paper Summaries
Vote Choice Formation and the Minimal Effects of TV Debates: Evidence from 61 Elections in 9 OECD Countries
- 2012
- Module Note
Endeavouring Towards Customer Satisfaction: A Case Study of TVS Motor Company Ltd.
By: Shashank Shah and Shashank Shah
- May 2012
- Article
To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance." GfK Marketing Intelligence Review 4, no. 1 (May 2012): 14–23.
- April 1996 (Revised March 1998)
- Supplement
Starlite: Confidential Instructions for M. Gonzalez, VP of HR Motion Pictures and TV Division
By: Kathleen L. McGinn and Julia Morgan
Supplements Starlite Corp.: General Information. View Details
McGinn, Kathleen L., and Julia Morgan. "Starlite: Confidential Instructions for M. Gonzalez, VP of HR Motion Pictures and TV Division." Harvard Business School Supplement 396-355, April 1996. (Revised March 1998.)