Publications

October 1998
Case

Star TV in India--1998

By: Tarun Khanna, Geetu S Karnani and Tanya Z Haider

Keywords: Television Entertainment; Media and Broadcasting Industry; India

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March 2014 (Revised March 2015)
Case

Samsung Electronics: TV in an Era of Convergence

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the... View Details

Keywords: Digital Innovation; Technology; Technology Management; Digital Convergence; Digital Technology; Innovation; Korea; Samsung; Television; Technological Innovation; Information Technology; Innovation and Invention; Innovation Leadership; Innovation and Management; Product Development; Product Design; Electronics Industry; Korean Peninsula; Asia

21 Nov 2019
News

Do TV Debates Sway Voters?

Keywords: Danielle Kost

September 2017 (Revised December 2017)
Case

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively

In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details

Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry

24 Apr 2014
News

Climate change as must-see TV

When a Hawaiian observatory reported in 2013 that carbon dioxide levels in Earth’s atmosphere had reached their highest point in some 3 million years, many people concluded that climate change was unstoppable. But Dan Abbasi (AB 1986, MBA 1998) isn’t giving up.... View Details

29 Oct 2009
News

Is TV About to Change?

Keywords: Jason Kilar, MBA '97; Arts, Entertainment

24 Apr 2014
News

Making TV Look Like America

Jackie Burgos (MBA 2014) intends to run a TV network to promote programming diversity, making TV more reflective of the world in which we live. “I think I’ve always been the kid who has big dreams; life... View Details

31 Jan 2014
News

Research Shows Which TV Ads Are Likely to Make Multitaskers Buy

April 2011
Teaching Note

Samsung and Google TV (TN)

By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie

Teaching Note for 711505. View Details

Keywords: Electronics Industry

01 Dec 2013
News

Climate Change as Must-See TV

ABBASI: With the participation of HBS alumni and Hollywood heavyweights, bringing climate change drama into US living rooms. Related Link Preview: Years of Living Dangerously (video) by Garry Emmons Last spring, when a Hawaiian observatory reported that carbon dioxide... View Details

Keywords: videos; Management, Scientific, and Technical Consulting Services; Professional Services; Broadcasting (except Internet); Information; Arts, Entertainment

July 1989 (Revised April 1996)
Case

AUCNET: TV Auction Network System

The AUCNET system links buyers and sellers in the wholesale used car market in Japan. Video images delivered via videodisk or satellite along with an inspector's opinion and objective character based data are used to conduct a realtime auction over computers and... View Details

Keywords: Information Technology; Market Entry and Exit; Auctions; Service Industry; Japan; United States