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- All HBS Web (94)
- Faculty Publications (12)
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- 23 Nov 2021
- Research & Ideas
The Vinyl Renaissance: Take Those Old Records Off the Shelf
United Record Pressing plant in Nashville and Erika Records in Los Angeles that might have 20 machines, which do a lot of work for the major record labels. The major labels don’t own their own means of manufacturing anymore, and they’re... View Details
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
and other GM executives placed a series of important bets on what American consumers wanted (different makes, models and prices; cars that were status symbols and identity holders as well as transportation sources) and they did so with... View Details
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
were by no means evident to the pioneers of academic business education—and, as we suggest, they remain by no means evident today. During the time that the first business schools were being constituted, at... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
meaning of their lives, and they remain hopeful about achieving them, even when faced with obstacles. Many contemporary brand biographies contain underdog narratives. Product packaging, corporate Web sites, blogs, and marketing... View Details
Keywords: by Martha Lagace
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
this new market and product category to take off, but if they become the cognitive referent, they get an unequal share of the gains from doing so.” Is there a roadmap or strategy that firms can follow to gain cognitive referent status? Even robots know that Google is a... View Details
- 21 May 2001
- Research & Ideas
From Tigers to Kaleidoscopes: Thinking About Future Leadership
What do leaders this year and the next need to be doing differently than last year, and last decade, and last century? The rapidly changing business world means dramatic changes are afoot in time-worn notions about leadership, according... View Details
Keywords: by Martha Lagace
- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
discusses what that means for consumer marketing. . Courage: The Defining Characteristic of Great Leaders Courageous leaders inspire employees, energize customers, and position their companies on the front lines of societal change. Bill... View Details
Keywords: by Sean Silverthorne
- 20 Nov 2007
- First Look
First Look: November 20, 2007
we call "design-driven innovation." This strategy aims at radically changing the emotional and symbolic content of products, i.e., their meanings and languages, through a deep understanding of... View Details
Keywords: Martha Lagace
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
maximizing regional opportunities. Ghemawat discusses five regional strategies while leaving the meaning of a "region" open for interpretation. This excerpt describes the challenges of designating a meaningful definition of... View Details
Keywords: by Pankaj Ghemawat
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
Sparks" to develop the brand and a plan to change how employees experienced HCL. The group started with an icon, Thambi, which means "brother" in Tamil, symbolizing "the importance of the individual and the... View Details
Keywords: by Kim Girard
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
because it draws upon the power of the founding myths of the country (the myth of success, the frontier myth, the city on a hill) and reinterprets these myths in a way that provides meaning for men who work in large companies in an... View Details
Keywords: by Manda Salls
- 24 May 2011
- First Look
First Look: May 24
corporations' environmental transparency. We also focus on the extent to which corporate environmental disclosure is symbolic and, in particular, what leads corporations to selectively disclose relatively benign environmental impacts to... View Details
Keywords: Sean Silverthorne
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
against accepted norms and conventions of appropriateness and value. "The very act of creating a market for some of these products that go against conventions and norms of what we value, and of what we think is appropriate, means... View Details
- 14 Jan 2002
- Research & Ideas
Countries on the Cusp: The Power of Nationalism
What does nationalism mean for the world economy? And what does it have to say in a world of ever-increasing globalization? We recently put those questions to political scientist and HBS professor Rawi Abdelal. His new book, National... View Details
Keywords: by Martha Lagace
- 16 Nov 2020
- Research & Ideas
Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.
spirit. They must show that a winning team benefits everyone and certainly strengthens the team/company/country against the competition. They must invoke stirring symbols and grassroots heroes that a range of people can identify with. And... View Details
Keywords: by Sean Silverthorne
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
and the US auto industry are on their way to recovery and that the IPO symbolizes the beginning of a new stage in the life of GM, whose sales figures have recently shown improvement. Vineet Kumar, Assistant Professor of Business... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
so, whether she could attract the means to expand to Atlanta and Newark, where airport lease negotiations were again proceeding. Whatever external resources Rhyne would need to sustain her vision, her 18 months of mostly lonely,... View Details
Keywords: by John S. Rosenberg
- 05 Oct 2009
- Research & Ideas
The Vanguard Corporation
communities like leeches. The time is ripe for a new corporate model, driven by a new type of business leader, where creating business value also means creating value for society. Surprisingly, Kanter finds models for these so-called... View Details
Keywords: by Sean Silverthorne
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
company's commitment to sustainability mean that firms that ignore this do so at their own risk. BMW Group has been a leader in recognizing this. Several years ago, it issued a Sustainable Value Report detailing energy consumed, water... View Details
Keywords: by Staff
- 03 Jan 2017
- First Look
January 3, 2017
United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. The emergence of the synthetic dye industry paralleled the growth of mass production and mass marketing in the American food industry. It provided food... View Details
Keywords: Carmen Nobel