Publications

October 2017 (Revised October 2022)
Case

JetBlue: Relevant Sustainability Leadership

By: George Serafeim

In 2017, JetBlue, the airline founded on the mission to “bring humanity back to air travel,” was considering becoming one of the first companies to report its sustainability performance according to the Sustainability Accounting Standards Board (SASB) standards. SASB... View Details

March 2023 (Revised March 2023)
Case

Roche: Innovation and Access to Healthcare

By: George Serafeim, Susanna Gallani and Benjamin Maletta

In May 2022, Roche Group, one of the largest healthcare companies in the world, hosted its first investor event focused exclusively on its efforts to impact access to healthcare. While Roche had recently set an ambitious goal to double the number of patients that had... View Details

27 Dec 2018
Working Paper Summaries

Team Learning Capabilities: A Meso Model of Sustained Innovation and Superior Firm Performance

Keywords: by Jean-François Harvey, Henrik Bresman, and Amy C. Edmondson

11 Apr 2019
News

The DNA of Sustained Innovation

12 Dec 2023
Cold Call Podcast

Can Sustainability Drive Innovation at Ferrari?

Keywords: Re: Raffaella Sadun; Auto

22 Jul 2010
Working Paper Summaries

Business Model Innovation and Competitive Imitation

Keywords: by Ramon Casadesus-Masanell & Feng Zhu

October 2022
Case

Ceibal: Sustaining and Scaling Educational Innovation in Uruguay

By: John J-H Kim, Michael Chu and Mariana Cal

Ceibal was founded in 2007 in Uruguay, as an initiative to reduce the digital gap in the country. After playing an important role providing a smooth transition to remote learning during COVID, Ceibal in 2022 must now determine the best way to fulfill its mission to "be... View Details

Keywords: Digital Gap; COVID-19 Pandemic; Education; Teaching; Digital Platforms; Technology Adoption; Technological Innovation; Social Issues; Transformation; Corporate Social Responsibility and Impact; Mission and Purpose; Education Industry; Latin America; South America; Uruguay

October 2018
Supplement

JetBlue: Relevant Sustainability Leadership (B)

By: George Serafeim and David Freiberg

The case outlines JetBlue's decision to disclose according to the Sustainability Accounting Standards Board (SASB) standards and the ESG metrics they began reporting. Data on resulting changes in institutional ownership are also provided. View Details

Keywords: Sustainability; Metrics; Leadership And Change Management; Airlines; Innovation; Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Sustainability Reporting; Change Management; Leadership; Mission and Purpose; Financial Reporting

21 Jun 2016
Other Presentation

Defining Innovative Approaches to Inclusive and Sustainable Economic Growth

By: Michael E. Porter

Nestle's CSV global forum entitled 'Investing in Sustainable Development in Africa,' brought together business, civil society and government leaders from Africa and beyond to discuss a range of key topics affecting the African continent. This video clip highlights some... View Details

Keywords: Society; Africa; Shared Value; Côte D'Ivoire; Civil Society or Community; Environmental Sustainability; Economic Growth; Africa

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June 2023 (Revised June 2023)
Supplement

Roche: ESG and Access to Healthcare

By: George Serafeim

In May 2022, Roche Group, one of the largest healthcare companies in the world, hosted its first investor event focused exclusively on its efforts to impact access to healthcare. While Roche had recently set an ambitious goal to double the number of patients that had... View Details

April 2019 (Revised July 2019)
Case

Innovation and Business in Emerging Markets

By: Geoffrey Jones, Tarun Khanna, Nataliya Langburd Wright and Morgan Spencer

The case is built around video clips from top business leaders in emerging markets who were interviewed for Harvard Business School’s innovative Creating Emerging Markets oral history project. The case is focused on the issue of innovation in emerging markets from a... View Details

Keywords: Oral History; Innovation and Invention; Business Ventures; Emerging Markets; Problems and Challenges

Other Article

Sustainable Strategies and Net-Zero Goals

By: Mark L. Frigo, Robert S. Kaplan and Karthik Ramanna

In a recent Harvard Business Review article, Kaplan and Ramanna describe a rigorous approach, the E-liability method, for companies’ ESG reporting, especially as it pertains to GHG emissions measurements. They argue that the current standards for measuring... View Details

Keywords: Measurement; Sustainability; Net-zero Emissions; Environmental Sustainability; Integrated Corporate Reporting; Measurement and Metrics; Strategy

Find at Harvard

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20 Aug 2015
News

Innovation needed for long-term sustainability

Article

Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History

By: Teresa da Silva Lopes, Mark Casson and Geoffrey Jones

This article engages in a methodological experiment by using historical evidence to challenge a common misperception about internalization theory. The theory has often been criticized for maintaining that it assumes a hierarchically organized MNE based on knowledge... View Details

Keywords: Internalization; Multinational Strategy; Business History; Organization And Management Theory; Globalization; Entrepreneurship; Governance; History; Organizations; Theory; Africa; Asia; Europe; Latin America; North and Central America

Find at Harvard

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2025
Chapter

Sustainability and Green Business in Latin America

By: Geoffrey Jones

This chapter argues that since the nineteenth century capitalism has created much wealth, but at the cost of massive ecological destruction, which has been particularly severe in Latin America. During the first global economy before 1929, considerable wealth was... View Details

Keywords: Environmental Sustainability; Business History; Globalization; Economic Growth; Latin America

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2022
Case

Mandalay Homes: Building Sustainable Innovation in Residential Construction

By: Andrew J. Hoffman

Mandalay Homes, a home builder based in northern Arizona, is a market leader in energy efficiency based construction. The company is now at a crossroads for developing a strategy for the future. Internal leadership is in agreement that quality is better than quantity... View Details

Keywords: Green Building; Renewable Energy; Environmental Sustainability; Business Strategy; Construction Industry